Event Marketer

OCTOBER 28, 2024

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees.

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Entertainment Tech Event Tech Food and Beverage 262

Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

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Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing?

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Event Marketer

OCTOBER 28, 2024

Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? I definitely think this will continue in 2025. HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY? AI is becoming an essential tool in creating production design for large scale events. THIS IS A SAFE PLACE.

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Event Marketer

OCTOBER 28, 2024

Bryan Roe, SensoryCo WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. DO WE NEED TECH TO ENGAGE THE SENSES? WHAT IS NEW AT SENSORYCO FOR 2025?

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Event Marketer

JANUARY 9, 2025

The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. Between the build, the program, the tech, and the chill vibes outside, we call this experience a CES showstopper.

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Event Marketer

MARCH 24, 2025

As event marketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast.

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Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. From a striking booth inside the Javits Center, to hosting a high-profile panel, to OOH elements, to an off-site retreat, Adyen maintained a holistic design scheme and brand narrative across every touchpoint.

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Retail 2025 Apparel Trade Shows 205

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. Its EMS, baby.

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Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.

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Healthcare Tech 2025 Transportation 261

Event Marketer

OCTOBER 20, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.

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Trade Shows 2025 Food and Beverage Sustainability 261

Prestige Events Magazine

NOVEMBER 13, 2024

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to expand industry knowledge, understanding, and thought leadership around AI driven audience insight. As part of the product’s launch programme, Managing Director Stephen D.

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2025 Event Tech Tech Technology 262

Event Marketer

JANUARY 21, 2025

Photo: Courtesy of the Baltimore Ravens THIS TECH BRAND SNIFFED OUT A NEW WAY TO DISTRIBUTE SCENT Este Lauder Companies is poised to shake up the luxury home fragrance game thanks to new scent technologyand the implications for the experiential marketing world look promising. Oh, and the Ravens made it (artificially) snow each day.

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2025 Banking Tech 2024 290

Event Marketer

FEBRUARY 10, 2025

At the foundation of Quests new event strategy was distinctive, artistic branding that immersed participants in a visual journey across the NXT FY25 experience , in addition to a high-energy, music festival-themed kickoff called X-Fest and a rage room, where employees could grab an NXT-branded baseball bat and smash old tech.

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2024 2025 Conference Tech 264

Event Marketer

DECEMBER 12, 2024

James Finn, global head of brand and content marketing at Audible, sat down with us to share how the brand is using experiential to connect with its users and leaning into audio experiences that are amplified by special effects that envelop attendees and flood spaces. We want to make sure that were there with impact.

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Event Marketer

JULY 1, 2024

THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs.

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2024 Event Tech Tech Venues 277

Event Marketer

FEBRUARY 21, 2025

Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Event Industry News

NOVEMBER 20, 2024

As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in event technology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.

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2025 Event Tech Tech Event Technology 122

Guidebook

JANUARY 3, 2025

The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. Why Event Registration Technology Matters Today In-person events are back, big time! In fact, 80.4%

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Event Marketer

FEBRUARY 24, 2025

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. And these are just some of the powerful ways AI is driving engagement and ROI at events.

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Event Marketer

OCTOBER 22, 2024

The “dumb” flip phone was introduced in April to encourage people to live in the present, but the brand has taken its messaging a few steps further this month by implementing infrared technology at two massive music festivals—Live Out Festival in Mexico, followed by Amsterdam Dance Event (ADE). Ahead of the film’s Nov. 21 and Jan.

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Food and Beverage 2025 Hotels Social Media 299

Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

DECEMBER 4, 2024

In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025… The post Watch On Demand: Six Trends to Bet on for B-to-B Events appeared first on Event Marketer.

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2025 Tech Event Marketing Marketing 259

Event Marketer

JULY 11, 2024

But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Collision will rebrand to Web Summit Vancouver and relocate to the city from Toronto in 2025. Cargill Philanthropies.

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Guidebook

DECEMBER 31, 2024

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Moving away from these outdated methods frees up time and resources, allowing organizers to focus on event quality and experience.

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Tech 2030 Technology 2025 78

Event Marketer

JANUARY 8, 2025

We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. Deep data and analytics.

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2025 Event Technology Technology Tech 130

Event Industry News

NOVEMBER 13, 2024

Choose 2 Rent, a leader in innovative technology solutions for the events industry, has reaffirmed its commitment to driving event technology forward by signing on as the Headline Sponsor for Event Tech Live (ETL) London 2025.

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Eventscase Blog

MARCH 27, 2025

The MPI Iberian Chapter convened its expert jury to select the finalists for the MPI Iberian Awards 2025. MPI Iberian Awards 2025: Finalists’ Deliberation The events industry in Spain has reason to celebrate: the MPI Iberian Chapter received a record-breaking 108 nominations for the 7th edition of the MPI Iberian Awards.

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Event Marketer

JUNE 16, 2024

Samsung (Anna Huddleston/Event Marketer) Epson The theatrical ingenuity of Cirque du Soleil and powerful new projector technology from Epson came together in several showstopping performances at the Epson booth. All tech was integrated into the structure, so other than furniture, it was all content, everywhere.

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2024 Trade Shows 2025 Tech 299

Event Marketer

OCTOBER 4, 2023

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. But then we start to grow once 2025 gets here, and then we grow steadily from that year on.

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Event Industry News

MARCH 27, 2025

RefTech, a long-established and highly regarded provider of event registration, badging and scanning solutions has been appointed to provide badging for The Business of Events: Global Policy Forum, taking place at IET London: Savoy Place on Tuesday 1st April 2025. Pre-event, […]

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2025 Events Event Design Tech 102

Guidebook

DECEMBER 19, 2024

In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.

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Event Planning Event Apps 2025 Tech 78

Eventscase Blog

JANUARY 28, 2025

Although January seems never-ending and, at the same time, like a marathon that has just begun, at Eventscase we are already immersed in the various projects that will mark the first half of 2025. We want to share with you the events, content and news we have in the pipeline, as well as some of the key milestones in which we are involved.

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Event Industry News

FEBRUARY 20, 2025

RainFocus, provider of the next-generation event marketing platform, today announced the winners of the annual Innovation Awards. Award recipients were recognised during day one of RainFocus INSIGHT, the company’s flagship event, hosted in Salt Lake City.

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Event Industry News

MARCH 10, 2025

The Association of Event Venues (AEV) has renewed its technology partnership with Momentus Technologies for 2025. Momentus Technologies first formally partnered with AEV in 2023 but has been a long-standing supporter of the AEV having sponsored the annual conference and icebreaker in previous years.

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Technology 2025 2023 Venues 66

Smart Meetings

APRIL 25, 2024

That was back in the day when the streaming tech neighborhood of IMEX America sprawled across the middle of the show floor, and VCs were throwing money at companies with names like TeeVid, Eventory and ShoFlo. billion was invested in virtual and hybrid event companies. RingCentral sees itself as an AI-first communication platform.

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Event Industry News

JANUARY 20, 2025

One World Rental, a global leader in 360 event technology solutions, continues to push the boundaries of innovation and service delivery for clients worldwide.

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