Event Marketer

OCTOBER 24, 2024

Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Event and Trade Show Attendees. Fortune 1000 Insights.

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Event Marketer

JANUARY 9, 2025

We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.

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Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. Access more of our CES 2025 coverage here. And from a design strategy perspective, there certainly was.

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Event Marketer

JANUARY 9, 2025

The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Exhibitor Magazine

JUNE 16, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, is excited to announce the public launch of a href=".

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Event Industry News

JUNE 19, 2019

Shane Hannam, portfolio director at IBTM, commented: “Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1bn by 2025.

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Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.

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Event Marketer

JUNE 16, 2024

The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14. Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. Conversations in the aisle stopped and people looked up.

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Event Marketer

JANUARY 8, 2025

We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. Deep data and analytics.

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Event Marketer

MAY 31, 2024

So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities. Viz Media The post Five Playful Exhibit Activations from Licensing Expo 2024 appeared first on Event Marketer.

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Event Marketer

FEBRUARY 9, 2024

From master classes offering access to experts, to provocative keynotes, to breakouts led by brand-side marketers, to peer-to-peer huddles and creative challenges, there are more than 60 opportunities to explore everything that matters to you in this industry throughout this year’s program. NEXT-GEN NEEDS Step aside, millennials.

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Exhibitor Magazine

AUGUST 25, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, is excited to announce the launch of Save Your Seat r.

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Event Marketer

JANUARY 8, 2025

Now on-demand, a power-panel from the Marketing Innovators Studio on the CES 2025 floor… The post CES 2025: Harnessing AI for More Human Brand Experiences appeared first on Event Marketer.

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Event Marketer

JANUARY 8, 2025

Now on-demand, a power-panel from the Marketing Innovators Studio on the CES 2025 floor… The post CES 2025: Harnessing AI for More Human Brand Experiences appeared first on Event Marketer.

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Guidebook

DECEMBER 19, 2024

In todays fast-paced, tech-savvy world, simplicity is the cornerstone of successful event planning. For busy organizers, i ntegrating registration with your app – via an Event Marketing Website – is an effective way to streamline the planning process. Heres why this works for event organizers : 1.

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Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

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Event Marketer

DECEMBER 12, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop.

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PCMA Convene

OCTOBER 9, 2024

Talia Bender Small FQ started when Shelley Zalis, now CEO, attended the Consumer Electronics Show in 2013 and felt “ tired of being an only and lonely ,” so she invited other female attendees at the conference (an estimated three percent at the time) to walk the trade-show floor with her.

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Event Marketer

JANUARY 17, 2025

So, we sat down with Nelson to dig into the why, and the how, for event planners. More on This Topic: The Mocktail Movement Goes Mainstream Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Event Marketer: Tell us about your observations around alcohol in the events industry.

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Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.

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Event Marketer

JANUARY 15, 2025

1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan. Blockers and Unfair Canada Pop-ups The Brief: Snail-drawn Carriages and Krampus Bars The post The Brief: Toy-Sized Showrooms and Fantasy Foodball appeared first on Event Marketer.

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Event Marketer

DECEMBER 13, 2024

More than 30 exhibitors, alongside their operator partners, hosted press conferences right on the trade show floor and on the South Concourses Innovation Stage, sharing announcements on new rides and expansions coming to theme parks and industry updates.

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Event Marketer

SEPTEMBER 19, 2024

When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” Pavilion Build at Expo 2025 Osaka appeared first on Event Marketer. Want us to cover your booth?

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Event Marketer

APRIL 11, 2024

More from the New York International Auto Show The post Top Booths from the 2024 New York International Auto Show appeared first on Event Marketer. We loved the signage, which read, “Welcome: Relax and recharge in our lounge with these complimentary experiences.”

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Event Marketer

JANUARY 8, 2025

Featuring: Joneric Amundson, Executive Creative Director, Czarnowski Collective Kir Davis, Senior Strategist, Czarnowski Collective Margaret Shaul, Senior Experience Strategist, Czarnowski Collective The post CES 2025: Harnessing AI for More Human Brand Experiences appeared first on Event Marketer.

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