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Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, EventMarketer trade shows editor. EventMarketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.
Imagine crafting an event like preparing a Thanksgiving dinner, where every ingredient, every dish, and every seat at the table has been considered with intention and care. Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic.
For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. They call NRF Retails Big Show for a reason. Dare we say the scene was whimsical?
Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. In the experiential marketing industry, the scale of an event should relate to the scale of the product and its importance to the brands goals.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI. Register today!
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. billion renovation that wont be complete until late 2028.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Cheers to data. Learn more here.
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. Separate surveys were initiated to consumer eventmarketers, b-to-b eventmarketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows.
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. A new soundproof meeting room hosted press events and presentations for larger groups.
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides EventMarketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + EventMarketer Content.
EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
And at SXSW 2025, the brand proved as much. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on EventMarketer. gun policies to prevent mass shootings.
Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics.
by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. Below is a comprehensive analysis of these trends, with a focus on the implications for event organisers and venues.
The SXSW 2025 pop-up was the first in a series of three experiential engagements that will pop up in different cities in the months leading up to the shows summer premiere on Hulu. More details around the dates and locations of the next two Alien: Earth activations will be released soon.
IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. To meet these changing dynamics, the report identifies the emergence of a new type of event professional that no longer fits the traditional ‘college graduate’ mould.
The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. There were vehicle audio demos in newly released vehicles (like the 2025 Lamborghini Revuelto equipped with Sonus faber, and a Jeep Wagoneer S (equipped with McIntosh).
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Most surprising use? The real change takes time.
The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. In-person events are back in high demand, offering meaningful human connections. Heres a sneak peek at what’s in store for 2025: 1.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of eventmarketing?
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. The brand additionally revealed its new Black Label Collection during the event.
Robert Kenward the leading senior specialist in event and brand experience industry recruitment, is pleased to share his latest quarterly report on recruitment trends for the fourth quarter of 2024. ” The next recruitment report will be published in January 2025.
24-27 is offering three levels of activations, content and special events. Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners. Im particularly excited about how weve built this like youre on a film set, Freeland says.
Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.
The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
The most anticipated openings of 2025, alongside big plans for brands, show how hospitality continues to evolve. New and Renovated Hotels Reflect Top Trends 2025 is a year to get excited for. All-Inclusive is All Around Dreams Cap Cana Resort & Spa is anticipated to open in the Dominican Republic by the end of 2025.
The Meetings Show is thrilled to reveal the 10 winners of Tomorrows Talent 2025, a prestigious initiative that champions emerging talent in the meetings and events industry. Jack Marczewski, portfolio event director at Northstar Meetings Group , commented: Congratulations to the 10 outstanding professionals named Tomorrows Talent 2025!
The Business of Events , the leading Think Tank and Advocacy Network for the business events sector, has announced RX Global as the headline partner of its signature 2025 Global Policy Forum. The Global Policy Forum, is a free to attend invitation-only event, but delegates can register their interest to attend here.
Related: Field Report: Top Exhibits at Design & Construction Week 2025 GE Appliances Lets its Brand Personalities Shine at KBIS 2024 So what else was cooking? The post The Best Bites: How Demos Cooked Up Brand Engagement at KBIS 2025 appeared first on EventMarketer. Photo credit: Anna Huddleston Have a story idea?
As eventmarketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast.
The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.
International Womens Day 2025 is calling for all to #AccelerateAction for gender equality. We hear from inspiring leaders from the hospitality and events industry on what this means to them, how they are taking action in their organisations and what further changes theyd like to see in order to #AccelerateAction.
Attendees at Visit California Outlook Forum 2025 at JW Marriott Los Angeles L.A. To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California.
If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Another standout element of the booth was the mini audience theater, where events and presentations were hosted. And then seeing our terminals, they might say, Whats Adyen?
If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?
By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in event tech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment. Spatial Design: The future is now! The business impact it brings is undeniable.
With Q1 rapidly coming to a close, its worth examining the state of b-to-b events and where theyre going in the year ahead. INDUSTRY OVERVIEW The good news is that sentiments on the overall state of the industry are positive, with more organizations reporting that events are essential to growing their business.
So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet. The fisherman logo is iconic.
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