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In the days leading up to UConns 12 th national championship win, tens of thousands of fans showed out in downtown Tampa for the weeks Final Four celebrations and events, with many setting record attendance numbers and reaching maximum capacity. million viewers , making it the third most-watched womens Division I title game on ESPN platforms.
Emotional Impact Event marketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.
24-27 is offering three levels of activations, content and special events. Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners.
The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. The brand additionally revealed its new Black Label Collection during the event.
Formula E, the worlds first all-electric motorsport championship, has once again joined forces with INVNT EMEA, the global brand storytelling agency, to create a bold new fan experience for the 2025 Monaco E-Prix.
But we did round up some of the most talked about, and shared , sponsor activations from the grounds at Coachella 2025. Photo credit: Jones Crow ANKER The official charging partner of the festival kept attendees devices juiced up throughout the event with its network of high-speed, solar-assisted charging stations across the festival.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.
While Sundance 2025 (Jan. 2) could mark the end of an eraafter a four-decade run in Utah, the Sundance Institute is considering relocating the event in 2026the festivals mainstays are going strong. 24-27 offered three levels of activations, content and special events. Clendenin, and attend curated happy hours and other events.
This exclusive celebration aims to showcase exceptional mentors, mentees, corporate, agency and suppliers that have had a profound impact on the growth and development of talent within the events and hospitality sector. These awards are open to all genders, and all organisations across the sector, including inhouse corporate event teams.
After a powerful performance in 2023, including a standout P6 finish at Donington Park, his 2025 return marks a bold new chapter in his racing journey, one rooted in visibility, impact and purpose. Hamiltons 2025 British Touring Car Championship campaign with Un-Limited Motorsport is more than just a racing season.
So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet.
From April 18-27, hundreds of thousands of car buffs descended on New York Citys Javits Center to explore the exhibits, interact with their favorite brands and maybe event get behind the wheel on a test track. And EM was on-site to site to check out the latest in booth design and engagement.
For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! He concluded: You are changing the world one event at a time. 2025 lands in Houston, Texas, Dec. is an annual tradition. The post IAEE Expo!
21, newly instated ceo Jeremy Bloom laid out his plans to transform the action-sports property into two distinct leagues, summer and winter, along with what he says will include an array of related events to be hosted annually at iconic locations. During X Games Aspen 2025 (Jan. Well played. We say: one to watch.
1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan. Blockers and Unfair Canada Pop-ups The Brief: Snail-drawn Carriages and Krampus Bars The post The Brief: Toy-Sized Showrooms and Fantasy Foodball appeared first on Event Marketer.
The Power of Events, the not for profit organisation launched in 2023 to provide better understanding, respect and value for the UK Events Industry, is thrilled to announce the expansion of its UK Schools Engagement Programme with the launch of the North West Hub , its largest region yet, spanning Liverpool, Cheshire and Manchester.
16, National Almond Day, at a public pop-up event hosted at Blue Diamonds Sacramento, CA-based headquarters. The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. The best part? From 11 a.m.
For a record fourth time, Tampa, FL, hosted the NCAA Womens Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title against South Carolina.
EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events.
As we move further into 2025, the landscape for association events is rapidly evolving. The start of the year has presented ongoing obstacles that continue to impact how we plan and execute events. The New Realities of Event Planning in 2025 The global stage in 2025 is marked by both economic and geopolitical complexities.
More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship. For us, we not only use our sponsorships for driving brand awareness, but we want to drive engagement. Agency: rEvolution.
Kru Live, the globally recognised live engagement agency, is proud to announce its sponsorship of British racing driver Nicolas Hamilton as he returns to the British Touring Car Championship (BTCC) for the 2025 season with Un-Limited Motorsport.
The newly reconstituted All Party Parliamentary Group for Events (APPG) has today announced its first batch of corporate sponsors and individual corporate memberships. ” Founded in 2011, the APPG is now Chaired by Shaun Davies, Member of Parliament for Telford, and has over 30 members from all parties across Parliament. .”
The rise of remote and hybrid work changed the workflows of offices around the world, and five years on from the start of the pandemic, event agencies continue to redefine policies around in-office attendance and working from home. Photo: Courtesy of Fuse) Open-plan offices continue to rise in popularity.
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025.
The Schools Engagement Programme, launched in January 2024 in the East of England region by The Power of Events with grant support from the EIF, is excited to announce that Edinburgh International Conference Centre (EICC) has been confirmed as exclusive sponsor of the Edinburgh region.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.
The iconic 82,000-seater stadium hosts England internationals, high profile domestic rugby matches, community rugby events and others, as well as major conferences and exhibitions, whilst also staging world-leading concerts in recent years including The Rolling Stones, Rihanna and U2.
Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. Kerry Lamont, manager-shows and events at Bombardier told EM.
Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. Make sure that you’re charged correctly.
When Robin Preston, DES, CEM, and the events and sales teams set out to reengineer the American Institute of Architects (AIA) Conference on Architecture & Designs trade show, they wanted it to mesh with two other key event elements its architecture tours and education program.
Convene 4 Climate attendees participate in a challenge workshop designed to come up with actionable tactics to accelerate the business events industry’s shift to sustainability. The program for the inaugural PCMA Convene 4 Climate, held Oct. In other words, the message was: Lets get down to business.
The campaign kicked off with two consecutive events at WashEnjoy Laundry Park in Seoul where fans watched teams compete in two different matches. with mental health-themed events and activities. Following the debut of SXSW Sydney in 2023, it was announced last week that South by is headed for Europe in 2025 with SXSW London.
Your event registration page is the most critical step in converting website visitors into confirmed attendees. On the other hand, a well-optimized page guides users through the process, ultimately increasing registration rates and building anticipation for the event. 10 Event Registration Page Examples: Free, Paid and Virtual 1.
Taking place in Tokyo on 3-4 December 2025, the event will be the world’s first Accountability Summit on Disability Inclusion. As Japan’s leading business media group, Nikkei will also serve as the official media partner for the event. billion people living with disabilities.”
THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said. 22 event, which was unaffiliated with Netflix, and all of its sad details, were broadcast across social media as attendees deemed the experience not only a disappointment, but a “ scam ” that had tickets starting at $150. FYRE FEST MEETS WONKA?
Are you attending Event Tech Live (ETL) in London next week? What the Event Offers Event Tech Live has been the industry’s primary source of education and innovation in all things event technology for over 8 years, and with over 100 exhibitors and 100 sessions, this iteration promises to be one of its best.
When Kristin Mooney, senior vice president of events for Inc. The events speakers are really bringing their companys experience to life. Its a win for Fast Company to be able to pull these events together. The success of Fast Tracks also relies on a highly functional event app and a team of brand ambassadors, Mooney said.
In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. Honoring 25-, 30-, 35-, and 40-year members, “the demographic for the event is a little older,” she notes. She’s also cleverly labeled her approach to driving change.
Event planning is like juggling ten tasks at once from logistics and budgets to last-minute changes all while staying calm under pressure. Thats why having an event planning checklist and a clear plan is key. Now were sharing those insights to help you streamline your planning and have events that really stand out.
Through research, the organisation has found that as of 2024, over 70 of these events take place in this country. The programme will offer custom online training and support over the next six months, giving organisers access to a dedicated in-person programme at AIF’s Festival Congress, which takes place in February 2025.
College sports fans are their own breed, and its a fact sponsors took to heart during the 2025 NCAA Mens Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. AT&T AT&T maintained its annual widespread presence at this years Final Four with fan activations at multiple events.
Five months later, it was a full-blown event. The second event will be held this month, Oct. Part of the reason there was so little networking time last year is that we invited a lot of speakers, assuming that many might say no because it was a sort of an unknown new event. And I knew what would happen.
Straight talk from event agency leaders on pushing through the pain points and evolving to meet the opportunities in the year ahead For many event professionals, 2023 was the most promising comeback year that only kind of came back. Are there new performance metrics that can or should be deployed across events?
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