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Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four

Event Marketer

In the days leading up to UConns 12 th national championship win, tens of thousands of fans showed out in downtown Tampa for the weeks Final Four celebrations and events, with many setting record attendance numbers and reaching maximum capacity. million viewers , making it the third most-watched womens Division I title game on ESPN platforms.

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EMS 2025: Everything You Missed on Day Two

Event Marketer

Emotional Impact Event marketers are in the business of making people feel something, which makes crafting emotionally impactful experiences crucial to long-term engagement. Every aspect of an event or experience, from the invitation to the final farewell, should capture the essence of the brand and foster genuine connections.

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Sundance 2025: Adobe Expands its Brand House, Keys in on Experience Design

Event Marketer

24-27 is offering three levels of activations, content and special events. Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. The brand additionally revealed its new Black Label Collection during the event.

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INVNT® and Formula E Partner to Deliver Fan Village at 2025 Monaco E-Prix

Prestige Events Magazine

Formula E, the worlds first all-electric motorsport championship, has once again joined forces with INVNT EMEA, the global brand storytelling agency, to create a bold new fan experience for the 2025 Monaco E-Prix.

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Coachella 2025 Experiential: Pit Stops, Perfume Pods, Glimmers and High Tea

Event Marketer

But we did round up some of the most talked about, and shared , sponsor activations from the grounds at Coachella 2025. Photo credit: Jones Crow ANKER The official charging partner of the festival kept attendees devices juiced up throughout the event with its network of high-speed, solar-assisted charging stations across the festival.

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10 Things We’re Fired Up for at EMS 2025

Event Marketer

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS.

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