Event Marketer

JANUARY 16, 2025

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

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2025 Retail Trade Shows Sports 276

Event Marketer

OCTOBER 24, 2024

Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Event and Trade Show Attendees. Fortune 1000 Insights.

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2025 Trade Shows Event Marketing Marketing 247

Event Marketer

JANUARY 9, 2025

While there are a few missing big-name players on the show floor this year (Google, for one), newcomers like Scout are giving experience builders plenty to talk about. Here, we bring you more scenes, insights and inspiration from CES 2025. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

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2025 Automotive Trade Shows Transportation 276

Event Marketer

JANUARY 24, 2025

The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. The largest and longest-running promotional products trade show, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting.

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2025 Trade Shows Apparel Retail 287

Event Marketer

JANUARY 9, 2025

A pickleball court that welcomed hundreds of players throughout the event and holographic founder pitches added the element of future-forward innovation. As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP trade show and events program, among other aspects.

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2025 Trade Shows Technology Event Marketing 287

Event Marketer

JANUARY 27, 2025

The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. Experiences that fulfilled the promise of CES.

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2025 Automotive Trade Shows Transportation 257

Event Marketer

JANUARY 16, 2025

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. Along with business-focused engagement, the area offered a place of respite from the busy show floor.

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2025 Tech Technology Event Marketing 276

Event Marketer

JANUARY 24, 2025

The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. EDPA + Event Marketer Content. The partnership includes: EDPA @ Experiential Marketing Summit. EventTrack + EDPA.

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2025 Event Marketing Trade Shows Marketing 243

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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2025 Trade Shows Sponsorships Marketing 227

Event Marketer

FEBRUARY 25, 2025

7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.

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2025 Sustainability Entertainment Technology 294

Event Marketer

JANUARY 9, 2025

We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.

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Prestige Events Magazine

FEBRUARY 25, 2025

The Business of Events , the leading Think Tank and Advocacy Network for the business events sector, has announced RX Global as the headline partner of its signature 2025 Global Policy Forum. The Global Policy Forum, is a free to attend invitation-only event, but delegates can register their interest to attend here.

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2025 Trade Shows Travel Marketing 235

Event Marketer

MARCH 7, 2025

Kitchen demos were table stakes at KBIS and IBS trade shows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb. Related: Field Report: Top Exhibits at Design & Construction Week 2025 GE Appliances Lets its Brand Personalities Shine at KBIS 2024 So what else was cooking?

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2025 Trade Shows Banking 2024 189

Smart Meetings

MARCH 27, 2025

Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, trade shows and exhibitions have on people, businesses and communities. This years event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.

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Meetings 2025 Trade Shows 2015 246

Prestige Events Magazine

DECEMBER 18, 2024

Story Events, leading London event management agency, is proud to unveil a bold rebrand of its flagship industry event, the London Summer Event Show, marking a milestone in the Shows remarkable 10-year journey. I look forward to seeing what the show team has in store for 2025!’

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2025 2014 Trade Shows Hotels 263

Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. Another standout element of the booth was the mini audience theater, where events and presentations were hosted. And then seeing our terminals, they might say, Whats Adyen?

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Retail 2025 Apparel Trade Shows 186

Event Marketer

MARCH 25, 2025

Event Marketers 2025 B-to-B Dream has been unveiled. Conferences and trade shows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says. If you dont do the shows, you may as well be invisible.

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2025 Trade Shows Meetings Education 154

Event Marketer

MARCH 11, 2025

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. But its not just design. Photo credit: Anna Huddleston Have a story idea?

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2025 Trade Shows Sustainability Social Media 169

Event Marketer

JANUARY 30, 2025

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. Event Marketer: Bosch has been exhibiting at WOC for over 45 years. How is your activation different this year?

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2025 Trade Shows Marketing Event Marketing 188

Event Marketer

JANUARY 9, 2025

The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.

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2025 Tech Event Marketing Marketing 187

Prestige Events Magazine

MARCH 6, 2025

The Business of Events , the leading Think Tank and Advocacy Network for the business events sector, has announced a stellar line up of politicians, policymakers and leading industry figures for its signature Global Policy Forum, which this year is sponsored by RX Global. The programme can be viewed here.

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2025 Trade Shows Sports Speakers 219

Event Marketer

FEBRUARY 10, 2025

Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industrys leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. As the official U.S.

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Trade Shows 2025 Education Event Marketing 271

Event Marketer

FEBRUARY 21, 2025

How can data transform a trade show exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year.

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Event Marketer

MARCH 3, 2025

Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer. Catch up on all of this years weekly trends here.

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2025 Trade Shows Speakers Event Marketing 240

Smart Meetings

APRIL 11, 2025

Four years into an experiment to replace an annual spring event in Washington, D.C. with a collaborative concentration of events organizations all gathering in the same place, Business Events Industry Week (BEIW) has built some popular must-attend features and announced that other pieces will shake off, either going away altogether or moving.

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2025 Fashion 2027 Trade Shows 130

Event Marketer

SEPTEMBER 23, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year. Canada and Europe.

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Trade Shows Retail 2024 2025 221

Smart Meetings

DECEMBER 26, 2024

For many meeting professionals, taking a well-deserved breath after a year of planning large conventions, attending the International Association of Exhibitions & Events (IAEE) Expo! Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration.

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Trade Shows 2024 Education 2025 245

Event Marketer

APRIL 11, 2025

In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey.

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Trade Shows 2025 2024 Event Apps 130

Event Marketer

JANUARY 27, 2025

The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.

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2025 Technology Sports Entertainment 130

Prestige Events Magazine

APRIL 2, 2025

An influential group of cross-party MPs will examine the business events sector and propose recommendations to the Government as part of a specialised Culture Media and Sport Select Committee inquiry. If we dont jump at the opportunity to grow this sector, we may lose out on the many benefits of developing Britains business events industry.

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Government 2025 Tourism Trade Shows 147

Event Marketer

MARCH 26, 2025

Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, paintings, photo ops, swag, animal meet-and-greets and relaxation areas, all mapping back to the shows Festival of the HeARTS theme. Moments of Zen Wed designate Zen as a secondary theme at the event.

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Conference Trade Shows 2025 Transportation 187

Event Marketer

JANUARY 15, 2025

Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. Access more of our CES 2025 coverage here. And from a design strategy perspective, there certainly was.

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2025 Sustainability Technology 2017 296

Event Marketer

JANUARY 17, 2025

Event networking experiences often revolve around the bar. It wasnt until Laura Nelson was invited to speak at a womens entrepreneurial conference on a wellness panel, that she realized she wasnt alone in her perception of alcohols role in events. So, we sat down with Nelson to dig into the why, and the how, for event planners.

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Speakers Food and Beverage Conference 2025 276

Event Marketer

JANUARY 15, 2025

1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan. Blockers and Unfair Canada Pop-ups The Brief: Snail-drawn Carriages and Krampus Bars The post The Brief: Toy-Sized Showrooms and Fantasy Foodball appeared first on Event Marketer.

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2025 Travel Marketing Trade Shows 276

Event Marketer

SEPTEMBER 19, 2024

When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” Pavilion Build at Expo 2025 Osaka appeared first on Event Marketer. Sustainability is a key consideration for world expos.

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2025 Sustainability Education Speakers 276

Ins'Tent

APRIL 8, 2025

Introduction Trade shows are prime opportunities to showcase your brand, connect with potential customers, and leave a lasting impression. Whether you’re a first-time exhibitor or a seasoned participant, having a creative and innovative booth design is key to standing out in 2025.

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Trade Shows 2025 Sustainability Social Media 52

Event Marketer

MARCH 17, 2025

The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Have a story idea? Want us to cover your booth?

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Healthcare Tech 2025 Transportation 259