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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Read the full case study here.

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Q&A: Best Practices for Creating Food Allergy-inclusive Events

Event Marketer

hosted by fandom merch brand BoxLunch, food allergy safetybut most importantly, food allergy inclusivity is in the spotlight. Its a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research & Education) reports food allergies affect 33 million Americans.

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The Mocktail Movement Goes Mainstream

Event Marketer

Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. mocktails can be key differentiators at your events.

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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?

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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Take a spin through the photo gallery below for a bigger bite of the scene at SOBEWFF 2025. And those are just some of the sponsor highlights. Free samples.

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CEO Insights: The Event Tech Trends to Watch in 2025

Prestige Events Magazine

The latest PULSE Survey February 2025 reveals that while optimism has softened, event demand remains strong, reinforcing the critical role of technology in helping planners manage costs, streamline operations, and improve event execution. Looking ahead into 2025, the events industry will continue to embrace groundbreaking tech innovations.

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Trade Show Industry Updates: News, Data, Trends

Event Marketer

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.