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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,

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Race for talent to shape events industry in 2025, reveals IBTM World Trends Report

Prestige Events Magazine

IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. It is this skill for adaptability that is driving growth in the global events market.

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10 Things We’re Fired Up for at EMS 2025

Event Marketer

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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Field Report: Things We’ve Never Seen at Trade Shows Until Shoptalk 2025

Event Marketer

Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. .

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Three Ways Siemens Leverages Data for High-Performance Exhibits

Event Marketer

Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.

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Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future

Smart Meetings

One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. as the ultimate destination for leisure, business events, and cultural experiences, he concluded. Department of Commerce, he said.

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Smart Woman Lessons from an Accelerator Coaching Journey

Smart Meetings

Read More : Soundings CEO on Gen Z Meeting Planners Navigating Post-Covid Job Market What was your biggest “aha” moment? In 2025, my primary goal is to fully lean into my strengths to guide my growth as a leader and scale my business effectively. What goal are you pursuing in 2025 that will benefit from your new insights?

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