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EventMarketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-GlobalEvents, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,
IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. It is this skill for adaptability that is driving growth in the globaleventsmarket.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on eventmarketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
Shoptalk 2025, a globalevent for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. .
Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on EventMarketer.
One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. as the ultimate destination for leisure, business events, and cultural experiences, he concluded. Department of Commerce, he said.
Read More : Soundings CEO on Gen Z Meeting Planners Navigating Post-Covid Job Market What was your biggest “aha” moment? In 2025, my primary goal is to fully lean into my strengths to guide my growth as a leader and scale my business effectively. What goal are you pursuing in 2025 that will benefit from your new insights?
But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
For Webflows annual flagship event, Webflow Conf, which has seen a marked uptick in newbies, organizers directly ask attendees if its their first time attending during pre-event registration, then do their own number crunching to supplement it. But then on the back end, we’ll also look at past attendee lists as a backup measure.
Stova, a leader in end-to-end event technology, has been recognized for its excellence, securing two prestigious badges in G2s Winter 2025 Reports: Highest User Adoption in Small Business and Best Estimated ROI for Mid-Market. Stova offers event organizers the most complete full-service event management solution.
La Bahia will open in spring 2025, and Krebs will be establishing the pre-opening offices and working alongside the project managers throughout the remainder of the construction. Smith brings over 15 years of experience to her new role as director of sales and marketing.
The Business of Events (TBOE) has today announced its partnership with Marketing Manchester and Manchester Central to host the very first TBOE North of England Advocacy Forum. This landmark event, set to take place on 23rd January 2025, will be hosted in the heart of Manchester, at Manchester Central.
The UKs leading event that brings together the worlds meetings and events community returns to Excel London on 25-26 June, offering high quality educational and networking opportunities and the chance to meet over 650 globalevent suppliers. Exhibitors […]
Marriott’s Chief Sales and Marketing Officer for the U.S. Gaylord Pacific is set to debut in 2025 in Chula Vista, California, seven miles from San Diego with 1,600 guest rooms and more than 477,000 sq. The return has been uneven depending on the region and the industry. of meeting space. and Canada.
And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. The addition will be led by Barbara Labrit, head of meetings and events for France, who is based in Paris.
And while you’re here, catch up on the latest news in travel advisor tech, the launch of a new Reed & Mackay division and brand-new research on the customized travel market. The addition will be led by Barbara Labrit, head of meetings and events for France, who is based in Paris.
Control What You Can Brittney Cobb, director of globalevents with INNOV8 Meetings + Events, tried to take an optimistic approach. From economic and political shifts to labor shortages and globalevents, uncertainty continues to be a reality, she observed.
Two of the biggest brands in the meetings and eventsmarket have signed a landmark agreement that will see Sodexo Live! is a worldwide hospitality brand, with a proven track record of enhancing the culinary experiences across sports venues, conference centres and globalevents. Sodexo Live! Sodexo Live!
Control What You Can Brittney Cobb, director of globalevents with INNOV8 Meetings + Events, tried to take an optimistic approach. From economic and political shifts to labor shortages and globalevents, uncertainty continues to be a reality, she observed.
With more emphasis on performance metrics among new c-suites and procurement teams, and lingering expectations from the pandemic era and all of the engagement metrics delivered by virtual events, agency executives found 2023 to be a year of rising expectations, volatility and change. PADDY DAVIS: I think creativity will rise to the top.
Maybe not, but I’m keen to join the AI conversation, armed with a healthy obsession about the future of live events and brand experiences in terms of this complex and fascinating subject. According to market intelligence firm Tractica, the Artificial Intelligence software market will skyrocket to reach US$89.8
If you are searching for a globalevent planning association, make sure you consider joining PCMA. Sixty-eight percent of PCMA’s members have at least a decade of industry experience, which means you could be networking and learning from some of the most successful event planning professionals.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Many of these we’ve introduced in response to research, delegate feedback and market trends. CNTV explained how video can be used all year round as part of an event’smarketing campaign of customized content and the trend towards live video. Here are six highlights from IMEX America 2016: Innovation & Technology.
So stay tuned: Joseph Pine and James Gilmore, who have just published a 20th-anniversary edition of their seminal The Experience Economy , have promised to share with us in an upcoming issue what attendees now expect in terms of their event experience, and how that has evolved over two decades. Personalized Marketing. Janelle Shane.
So stay tuned: Joseph Pine and James Gilmore, who have just published a 20th-anniversary edition of their seminal The Experience Economy , have promised to share with us in an upcoming issue what attendees now expect in terms of their event experience, and how that has evolved over two decades. Personalized Marketing. Janelle Shane.
When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” Pavilion Build at Expo 2025 Osaka appeared first on EventMarketer. Want us to cover your booth?
Wondering what the data shows about 2025 travel trends? Weve always believed that the journey is just as important as the destination, says Kacy Cole, Holland America Lines chief marketing officer. Comparing cruise lines for a potential meeting or incentive? A new report with key insights was just released.
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