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Disco balls, a dj, fog and lasers… This wasnt going to be a regular tradeshow. With the lights down low, spinning disco balls and DJ vibes, attendees were primed for what was going to be a high-energy, buzzing event that lets its personality shine. Mattel, Canada Goose and P&G. And its huge!
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The United Nations Sustainable Development Goals (SDG) — a set of 17 wide-ranging goals and 169 targets addressing critical global problems — aren’t exactly household words. Consider the fact that the globalevents industry was officially added, as of last fall, as a partner in the United Nations’ drive to reach SDGs by 2030.
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