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Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.
For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. The post NRF 2025 Ideas: Four Experiential Tactics We Loved appeared first on Event Marketer.
Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. In the experiential marketing industry, the scale of an event should relate to the scale of the product and its importance to the brands goals. Learn more here.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Cheers to data. Learn more here.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. These innovations are ultimately connecting sales and marketing teams in smarter ways, turning alignment into real revenue and impact beyond the first click. 📆 July 22, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST Register now!
Just as a homemade meal draws us together in a celebration of our shared stories and individuality, events in 2025 will bring people together in ways that honor the unique experiences they bring, whether they’re tuning in from a thousand miles away or sitting right next to us. It’s a meal where everyone feels at home, welcomed and truly seen.
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. There’s nothing else like it.
Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. This year, something new: A handful of industry partners designated as 2025 Forecasters, charged with charging up your Event IQ for 2025 with thoughts, ideas and perspectives.
Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. . Want us to cover your booth?
The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. There were vehicle audio demos in newly released vehicles (like the 2025 Lamborghini Revuelto equipped with Sonus faber, and a Jeep Wagoneer S (equipped with McIntosh).
But we did round up some of the most talked about, and shared , sponsor activations from the grounds at Coachella 2025. To boot, the brand launched the Electrolit Campground 5k at Coachella 2025, a race celebrating the rise of run-club culture. Throw on your best festival fit and lets dive in.
The new partnership gives EDPA members expanded access to the experiential marketing industrys top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data. The partnership includes: EDPA @ Experiential Marketing Summit. EDPA + Event Marketer Content.
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. Claudia Sanchez and Dominique Yang with San Francisco-based Creative Marketing Concepts were scouting the show floor for sustainable products and women-owned businesses. The real change takes time.
The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. The world of experiential marketing is evolving faster than ever. Heres a sneak peek at what’s in store for 2025: 1. Download now!
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites. Read the full case study here.
While Sundance 2025 (Jan. Agencies: Amplify; Groundwork Events) ACURA As presenting sponsor of the fest, Acuras presence at Sundance 2025 is multifaceted. Photo credit:Jack Dempsey for Chase DROPBOX Fun fact: 68 percent of the films at Sundance 2025 used Dropbox in their production process. 23 to Feb. Agency: George P.
And at SXSW 2025, the brand proved as much. Cosmetics and Purdue University Activated an Educational Makerspace The post SXSW 2025: Lush Tackles Gun Violence with its Bloom A New Day Activation appeared first on Event Marketer. gun policies to prevent mass shootings.
IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. It is this skill for adaptability that is driving growth in the global events market.
Part science lab and part night market, the experience was designed to be as educational as it was experiential and engaging. Agencies: Colina Group; Alison Brod Marketing and Communications. Over time, creating these connected moments, the stickiness with our brand, will lead to additional advocacy and recommendations.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. This suggests the market was stabilising after the pandemic and potentially facing new challenges, such as inflation or rising costs.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?
A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.
The SXSW 2025 pop-up was the first in a series of three experiential engagements that will pop up in different cities in the months leading up to the shows summer premiere on Hulu. More details around the dates and locations of the next two Alien: Earth activations will be released soon.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
Throughout NBA All-Star 2025, hosted Feb. Agency: M Booth) Photo credit: Thien-An Truong/LAB SIX GROUP META Meta Quest, the Official Mixed Reality Headset of the NBA, aimed to get fans closer to all of the action at NBA All-Star 2025 from Feb. Prizes awaited for those at the top of their game.
A special focus of Adobes is around helping filmmakers market their work, with Freeland herself leading a panel on marketing effectively with the tools available. Im particularly excited about how weve built this like youre on a film set, Freeland says.
More 2025 NCAA Final Four Coverage: Field Report: Top 12 Activations from the NCAA Womens Final Four Tourney Town in Tampa Sponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Mens Final Four Tournament The post Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Womens Final Four appeared first on Event Marketer.
The 23rd annual Experiential Marketing Summit (EMS) brought over 1,500 b-to-b and b-to-c marketers, trade show pros and agency execs to MGM Grand Las Vegas, April 14-16, for three days of inspiration, perspectives and hands-on learning shaping event marketing today. Negotiate on ideas a venue or property can sell to others.
The most anticipated openings of 2025, alongside big plans for brands, show how hospitality continues to evolve. New and Renovated Hotels Reflect Top Trends 2025 is a year to get excited for. All-Inclusive is All Around Dreams Cap Cana Resort & Spa is anticipated to open in the Dominican Republic by the end of 2025.
The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.
The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.
The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
Many employees are finding themselves in roles where they are overpaid relative to current market rates, which then leads to issues when they want to move onward to more experienced roles, which now pay the same or only slightly more than they are already earning. ” The next recruitment report will be published in January 2025.
Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.
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