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Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
Just as a homemade meal draws us together in a celebration of our shared stories and individuality, events in 2025 will bring people together in ways that honor the unique experiences they bring, whether they’re tuning in from a thousand miles away or sitting right next to us. It’s a meal where everyone feels at home, welcomed and truly seen.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. A new soundproof meeting room hosted press events and presentations for larger groups.
Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.
The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. A few other interesting notes: Several exhibitors noted that they added meeting space for this CES, sometimes at the expense of the demo areas. Agency: NVE Experience Agency) Interactive holograms as guides.
IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. To meet these changing dynamics, the report identifies the emergence of a new type of event professional that no longer fits the traditional ‘college graduate’ mould.
by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. This suggests the market was stabilising after the pandemic and potentially facing new challenges, such as inflation or rising costs.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
How to Help MICE Colleagues With the full extent of damage from the ongoing Los Angeles wildfires still being evaluated, many in the meetings and events industry are stepping up to find meaningful ways to support those impacted. 21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan.
The most anticipated openings of 2025, alongside big plans for brands, show how hospitality continues to evolve. New and Renovated Hotels Reflect Top Trends 2025 is a year to get excited for. All-Inclusive is All Around Dreams Cap Cana Resort & Spa is anticipated to open in the Dominican Republic by the end of 2025.
Among these events is a meet-and-greet for the Sundance Ignite X Adobe Fellowship program, in addition to programming around introducing next-gen filmmakers, AI in filmmaking and diverse storytelling. Attendees will be able to customize their own beanie and attend panel discussions, networking events and dinners.
Event Marketers2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
Throughout NBA All-Star 2025, hosted Feb. There, they participated in talent meet-and-greets, engaged with the shows Big Board Race, stopped by a Who He Play For? NIKE Theres no denying that Nike and its sister brands were a dominating force during NBA All-Star 2025. Over at the Amex Experience on Powell St.,
Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025.
The Meetings Show is thrilled to reveal the 10 winners of Tomorrows Talent 2025, a prestigious initiative that champions emerging talent in the meetings and events industry. This year, the judges were especially impressed by how the winners are driving change and actively shaping a positive future for the industry.
Candidates were initially hesitant to travel, but the balance of power has gently shifted towards employers, so they are now insisting on in-person meetings after an initial online chemistry session or similar. ” The next recruitment report will be published in January 2025.
Attendees at Visit California Outlook Forum 2025 at JW Marriott Los Angeles L.A. To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California.
The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. To submit your speaker idea visit here.
International Womens Day 2025 is calling for all to #AccelerateAction for gender equality. Katie Remnant, marketing co-ordinator, Foxhills Club & Resort International Women’s Day is a crucial moment to come together and push for real progress on gender equality. At Central Hall Venues we are proud to have five female leaders!
As event marketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast.
Here, Smart Meetings brings you the key takeaways. #1 1 2028 is Poised to Spur a Significant Market Shift With the demand for meeting space continuing to soar, event planners are increasingly feeling the pressure to lock in venues ASAP.
So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet. The fisherman logo is iconic.
As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners.
Avoid pitfalls and protect your event Contracts are the lifeblood and backbone of the meetings industry. Read More : Event Contracts: What to Watch in 2025 “The first thing I do when I review a contract is go through and put dollar signs everywhere that I find a fee or surcharge, so Im sure I captured them all, said Warner.
So we compiled data from Bizzabos 2025 State of Events and Industry Benchmarks , MPIs Q1 2025Meetings Outlook Report and Splashs 2024 Outlook on Events to find out where b-to-b event profs stand on budgets, ROI, attendee feedback and the value of live experiences within the broader marketing ecosystem.
Red Bull Technology Group predicts that luxury experiences will continue to be a key driver in the 2025 events market, as the F1 brand maintains focus on its infrastructure and state-of-the-art facilities. Last year the team launched the latest upgrade to its Milton Keynes Technology Campus, as it unveiled a new 46.25
By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in event tech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment. People want to see a space before committing time to visit it in person.
CHS Birmingham delivered on its expectation to be one of the most productive events in its history, with buyer’s and exhibitor’s pre-arranged meetings up 16% on last year, not to mention the relationships built across the show’s networking. Emma continues; “Now we turn to CHS Leeds 2025, and a really different tone for the industry.
What does 2025 hold for the events industry? Lets take a look at the top event trends that will shape 2025! Moreover, as data privacy regulations tighten, event data collected with consent is critical for compliant marketing practices. Well continue to see this conversation evolve in 2025.
Exhibitors have shared that they enjoyed a lot of meaningful conversations, with qualified visitors attending with live event briefs and their calendar of events, solidifying the Show as a must-attend event in their marketing calendars. I look forward to seeing what the show team has in store for 2025!’
Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G. Want us to cover your booth?
The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.
Earlier this month, Melbourne played host to AIME (Asia Pacific Incentives and Meetings Event) 2025its been called the IMEX of APAC at Melbourne Convention and Exhibition Centre. market, were now seeing connectivity improvements with direct links from Dallas, L.A. Its about ensuring the right people are meeting for the right reasons.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.
What attendee doesnt get excited about a great F&B setup at a meeting? What about a meeting immersed in enjoying the latest innovation in F&B? of indoor and outdoor meeting and event space, all updated and upgraded under the renovation, nestled around a picturesque vineyard setting, inviting every visitor to unwind.
and China, whose business travel markets have expanded 13.4% Read More : Today’s Best Practices for Visas and International Travel Business travel has been a key economic driver, thanks in no small part to the power of in-person meetings and events. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.
Just as a homemade meal draws us together in a celebration of our shared stories and individuality, events in 2025 will bring people together in ways that honor the unique experiences they bring, whether they’re tuning in from a thousand miles away or sitting right next to us. It’s a meal where everyone feels at home, welcomed and truly seen.
Neil Brownlee Neil Brownlee, PCMA Brownlee, the head of business events at VisitScotland , has been inaugurated as the 2025 chair of PCMA. In 2018, he joined the PCMA board of directors and has served as EMEA Advisory Board member and secretary-treasurer before being appointed chair elect in 2025, and chair in 2025.
Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.
At its Annual General Meeting held yesterday at The Lansdowne Club, leading venue consortium Westminster Venue Collection announced its new, expanded board formation. With the strategic support of its digital marketing partner, Patch Marketing, the portfolio has seen a membership increase of over 50% year-on-year, now totaling over 50 venues.
Pondering whether Dubai would be the perfect fit for an upcoming meeting or event? The megahit service has some meeting profs considering implementing the concept in their incentives and team building planningwhile still risky, the heaping praise Scandinavian Airlines is basking in highlights the potential upside. Or maybe Australia?
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. Access more of our CES 2025 coverage here.
The business events, accommodation and meetings industry contributes more than 61 billion to the UK economy each year, yet it remains particularly vulnerable to inflationary pressures, talent shortages and inconsistent government support. There is, however, an impact on short-term demand as people await the outcome of the budget announcement.
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