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B-to-B Dream Team 2025: Meet Valerie Strehle

Event Marketer

Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.

2025 279
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Events in 2025: Creating a Foundation of Connection

Smart Meetings

Just as a homemade meal draws us together in a celebration of our shared stories and individuality, events in 2025 will bring people together in ways that honor the unique experiences they bring, whether they’re tuning in from a thousand miles away or sitting right next to us. It’s a meal where everyone feels at home, welcomed and truly seen.

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The Meetings Show starts search for innovators and experts for 2025 show

Prestige Events Magazine

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?

2025 264
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Deepfakes and Trust: Inside Accenture’s Experience at CES 2025

Event Marketer

At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. A new soundproof meeting room hosted press events and presentations for larger groups.

2025 278
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Q&A: 10 Minutes with Amelia Hay of AARP Innovation Labs on the Floor at CES 2025

Event Marketer

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

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Recap: The Biggest Exhibit Design Trends from CES 2025

Event Marketer

The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. A few other interesting notes: Several exhibitors noted that they added meeting space for this CES, sometimes at the expense of the demo areas. Agency: NVE Experience Agency) Interactive holograms as guides.

2025 265
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Race for talent to shape events industry in 2025, reveals IBTM World Trends Report

Prestige Events Magazine

IBTM has shared a first glimpse of its highly-anticipated Trends Report 2025, due to be launched on the first day of its flagship IBTM World show in Barcelona. To meet these changing dynamics, the report identifies the emergence of a new type of event professional that no longer fits the traditional ‘college graduate’ mould.

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