Event Marketer

MARCH 20, 2025

So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was its biggest activation yet. The fisherman logo is iconic.

2025 252

2025 Entertainment Marketing Event Marketing 252

Event Marketer

APRIL 27, 2025

Lifestyle Gear Almost of all of the big players, including Ford, Toyota, Chevy and Genesis, dedicated a portion of their booth space at NYIAS 2025 to a mini lifestyle-gear pop-up where items from jackets to shirts to tumblers to keychains and beyond were on display and available for purchase.

Trade Shows 162

Trade Shows 2025 Apparel 2006 162

Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. During X Games Aspen 2025 (Jan. If you want to be dazzled by the interior of Sphere, check out Deltas CES 2025 keynote experience.) Well played. The Sphere takeover, which ran Jan.

2025 277

2025 2023 Sports Marketing 277

Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. 2025 lands in Houston, Texas, Dec. Across the more than 70 sessions, audience participation was encouraged. Together we create a positive impact.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Event Marketer

JANUARY 15, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, its The SNL50 Experience. 1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan.

2025 278

2025 Travel Marketing Trade Shows 278

Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. Kiehls role has been elevated to Official Skincare and SPF Partner for 2025, and the brand will direct peoples attention to its new Ultra Body Cream.

Food and Beverage 241

Food and Beverage Fashion 2025 Retail 241

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

2024 264

2024 Marketing Trade Shows Sponsorships 264

Event Marketer

APRIL 11, 2025

For a record fourth time, Tampa, FL, hosted the NCAA Womens Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title against South Carolina.

2025 204

2025 Sports Education Sponsorships 204

Event Marketer

MARCH 24, 2025

In Event Marketers 2025 Agency Business Outlook , 54 percent of agency leaders said employees were required to be in office weekly this year, up from 47 percent in 2024. Delivering Return on Commute Marketing agency Fuse is headquartered in a historic brick mill building along a river in Northern Vermont.

2025 130

2025 2024 Sponsorships 2023 130

Event Marketer

MARCH 28, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship. For us, we not only use our sponsorships for driving brand awareness, but we want to drive engagement. Agency: rEvolution.

Sponsorships 245

Sponsorships 2025 Sports 2022 245

Event Industry News

APRIL 24, 2025

Kru Live, the globally recognised live engagement agency, is proud to announce its sponsorship of British racing driver Nicolas Hamilton as he returns to the British Touring Car Championship (BTCC) for the 2025 season with Un-Limited Motorsport.

2025 59

2025 Sponsorships Sports Event Design 59

Event Industry News

JANUARY 20, 2025

EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025 event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events. Lucy […]

2025 59

2025 Speakers Sponsorships Events 59

Event Marketer

MARCH 24, 2025

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025.

Consulting 130

Consulting 2025 Sports 2016 130

Event Marketer

FEBRUARY 12, 2025

Inside Toyotas 2025 Sequoia and Land Cruiser, attendees could co-star in a video alongside NFL stars Brock Purdy, Christian Gonzalez, Kyle Hamilton, Michael Pittman Jr. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer. or Eli Manning. Agency: Taylor, p.r.)

Apparel 273

Apparel Sports Food and Beverage Fashion 273

Smart Meetings

JUNE 27, 2023

State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.

Negotiating 231

Negotiating Contracts 2026 Hotels 231

PCMA Convene

APRIL 17, 2025

We wanted to make sure that all of the experiences were cohesive and people could create their own journey, Preston, AIAs managing director of events, shared during the PCMA Convening Leaders 2025 panel session, How to Redesign Your Trade Show & Elevate Attendee Engagement. Thats where we do the geofencing and get that drive-in audience.

Trade Shows 98

Trade Shows Education 2025 Social Media 98

Event Marketer

MAY 13, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London. Following the debut of SXSW Sydney in 2023, it was announced last week that South by is headed for Europe in 2025 with SXSW London.

2024 298

2024 Entertainment Fashion 2025 298

Event Marketer

SEPTEMBER 30, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. It’ll remain in place throughout the 2024-2025 NHL season. FYRE FEST MEETS WONKA? THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said.

Advertising 289

Advertising 2025 Social Media 2024 289

Guidebook

FEBRUARY 12, 2025

The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. This is a smart way to drive early signups and strengthen the events position in the influencer marketing space. Why It Works: Easy-to-read grid that highlights four ticket tiers.

Retail 78

Retail Sports Events Sustainability 78

MeetingsNet

OCTOBER 4, 2024

In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She then drilled down on the previous year’s attendee feedback for CREB’s other marquee event: the housing-market forecast conference held each January.

2024 98

2024 Sponsorships 2023 Trade Shows 98

Stova

NOVEMBER 14, 2024

This event is a unique opportunity for Stova to engage directly with our customers and prospects in an immersive, hands-on way,” says Jessica Martin, Stova’s Marketing Content Manager. Match-making the buyers and exhibitors in this way helps attendees to sort through the marketing suppliers often use to appeal to the widest market.

Event Tech 52

Event Tech Tech Sustainability Ecommerce 52

PCMA Convene

FEBRUARY 6, 2025

Besides a food truck offering sweet treats, this Fast Track took attendees into the brands Canal Street offices for a conversation with the chocolatiers chief branding officer and members of the design and marketing teams. Coming out of the pandemic, each year weve seen an increase in interest, demand, ticket, sales, sponsorship, Mooney said.

Fashion 52

Fashion Sponsorships 2024 Speakers 52

Eventtia

JANUARY 28, 2025

Weve broken it down into 7 phases , each covering a key area of event planning: Strategic Planning and Team Formation : Define your event purpose, set a budget, assemble your team, and start marketing. Pre-Event Preparation : Turn up marketing, confirm speakers, finalize partnerships, and tweak ticket pricing for maximum attendance.

Event Planning 62

Event Planning Social Media Speakers Tech 62

Event Marketer

JANUARY 3, 2024

So whether there’s an official sponsorship component or not, making sure that we really understand what those partners also need to get out of this experience. EVENT MARKETER: Are event agency partners getting the access they need to the kind of information that helps them create strategies that can deliver against business goals?

2024 147

2024 2023 Sustainability Event Marketing 147

Event Marketer

APRIL 10, 2025

College sports fans are their own breed, and its a fact sponsors took to heart during the 2025 NCAA Mens Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B.

2025 183

2025 Social Media 2024 Sports 183

SmartMeetings

OCTOBER 20, 2016

Many of these we’ve introduced in response to research, delegate feedback and market trends. CNTV explained how video can be used all year round as part of an event’s marketing campaign of customized content and the trend towards live video. Here are six highlights from IMEX America 2016: Innovation & Technology.

2016 40

2016 Trade Shows Food and Beverage Technology 40

Event Marketer

DECEMBER 12, 2024

popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets and audiences. He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond.

2025 263

2025 Entertainment Social Media Marketing 263

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. purposes, and also ensuring sponsorship signage was visible.

Trade Shows 278

Trade Shows 2025 2024 Fashion 278

Event Marketer

FEBRUARY 24, 2025

Agency: Golin) Photos: Courtesy of Straight Talk Wireless SPONSORS SPICE UP THE 2025 SOUTH BEACH WINE & FOOD FESTIVAL Every February, the culinary worlds leading figures convene in Florida for the annual Food Network South Beach Wine & Food Festival Presented by Capital One (SOBEWFF), which this year encompassed more than 100 events.

Banking 265

Banking Food and Beverage Wireless 2025 265

Event Marketer

OCTOBER 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. In addition to the restaurant, Doritos will host a Doritos Night Market pop-up ahead of Sabrina Carpenter’s performance at the Crypto.com Arena on Nov. 21 and Jan.

Food and Beverage 299

Food and Beverage 2025 Hotels Social Media 299

Event Marketer

MARCH 3, 2025

The 2025 program kicked off with a stunt during which Putellas and Henry ditched a live interview and went on a hunt through Barcelona looking for a bar showing the UCL game. It all started in 2023, when Lays had soccer legends show up at fans front doors looking for Lays and a place to watch the game, followed by an in-stadium stunt in 2024.

Ecommerce 182

Ecommerce Apparel 2023 Sports 182

Event Marketer

APRIL 1, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races and Gold Bunny Getaways. The inaugural North American InCyber Forum will take place in San Antonio, TX, from June 17-18, 2025, and is anticipated to attract 5,000 attendees.

2025 298

2025 Social Media Sponsorships Technology 298

Event Marketer

FEBRUARY 20, 2025

No weddings will be performed at the airport; bureau staff will only issue marriage licenses and vow renewal certificates, but participating couples can pick up a limited-edition marriage certificate keepsake and Married in Vegas 2025 heart-shaped stickers. It doesnt get more convenient than that.

Fashion 237

Fashion Retail Apparel 2024 237

Event Marketer

APRIL 25, 2025

Across the three-day huddle, guided by the worlds most prolific practitioners, countless insights on the trends and tactics propelling experiential marketing forward came to the forefront. Check out our recap of the most-talked about topics at EMS 2025, and dont forget to mark your calendars for EMS 2026, May 18-20 at the MGM Grand.

2025 260

2025 Sponsorships Sustainability Trade Shows 260

Event Marketer

FEBRUARY 7, 2025

Heres a look at the trend in action at NYFW 2025. The partnership is being showcased on the runway during Fashion Week, with five Hidden Valley-inspired pieces serving as part of MELKE’s Fall/Winter 2025 line. The retailer kicked off a NYFW 2025 pop-up on Feb. are stepping into the spotlight to shake up the landscape.

Fashion 274

Fashion 2025 Apparel Retail 274

Smart Meetings

APRIL 4, 2025

billion in spending estimated for 2025 in the United States. When those costs rise, we see a domino effect:corporate travel freezes, marketing budgets tighten, sponsorships shrink and internal and external events are the first to go. Then he shared the economic impact of the events industry2.63 million American jobs and $426.1

2028 245

2028 2026 Government Travel 245