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Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.
Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Check out more from Panasonic here.
Just as a homemade meal draws us together in a celebration of our shared stories and individuality, events in 2025 will bring people together in ways that honor the unique experiences they bring, whether they’re tuning in from a thousand miles away or sitting right next to us. It’s a meal where everyone feels at home, welcomed and truly seen.
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. Recycling and Upcycling Many suppliers featured options billed as sustainable. Our wellness line is booming, said Heather Gaines with Numo. A lot of people like to order kits comprised of several items.
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
Event Marketer’s 2025 B-to-B Dream has been unveiled. The team, created in January 2023, consolidated resources from marketing, sales, and EMEA to form the first-ever global events team at Workiva. Strehle heads up a group of five that sits in marketing operations and ladders up to the vp of marketing.
Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. Marketing efforts will need to emphasise genuine sustainability practices.
The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. The world of experiential marketing is evolving faster than ever. Heres a sneak peek at what’s in store for 2025: 1. Download now!
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.
Attendees at Visit California Outlook Forum 2025 at JW Marriott Los Angeles L.A. The stated core values include life balance, sustainability, service, leadership and innovation, curiosity and creativity, diversity and inclusivity, community and collaboration, and professionalism and integrity.
The Summit kicked into gear with afternoon workshops and sessions that catapulted the shows Big Bold Future theme into action, followed by an opening reception that offered attendees a range of opportunities to demo new products and services, network with likeminded marketers and indulge in some curated bites and beverages.
On 30 April 2025, the Mercure Manchester Piccadilly Hotel will host beam s All Members Meeting, with a content-rich agenda tackling some of the industrys most pressing topics. Weve curated a programme that looks forward – giving members practical insights on AI, security legislation, sustainability, and what tomorrows workforce wants.
As event marketers can attest, travel costs are up. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting increased investment in sustainable travel practices , according to the Global Business Travel Association. Positive news for event marketers. It’s now a lifestyle.
The latest PULSE Survey February 2025 reveals that while optimism has softened, event demand remains strong, reinforcing the critical role of technology in helping planners manage costs, streamline operations, and improve event execution. Looking ahead into 2025, the events industry will continue to embrace groundbreaking tech innovations.
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. But between the design and the build, the brand took a major step forward around its sustainability goals, too.
What does 2025 hold for the events industry? Lets take a look at the top event trends that will shape 2025! Moreover, as data privacy regulations tighten, event data collected with consent is critical for compliant marketing practices. Well continue to see this conversation evolve in 2025.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. percent of the waste evaluated was properly diverted from the landfill, according to Brian Bollinger of Sustainable Investment Group, the Convention Center’s LEED consultant.
Event Marketers2025 B-to-B Dream has been unveiled. Michelle Martin, Senior Director-Marketing, 4DMedical Michelle Martin has been working in the medical device industry for almost 20 years, and it all started by taking a chance on a job ad in a newspaper. Dont ask marketing to make something look pretty.
If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?
The Meetings Show , the UKs leading event that brings together the worlds meetings and events community, has given innovators and industry experts an extra week to submit their game-changing ideas and insights for the 2025 show. Sought-after topics include event marketing, experiential design, AI, future trends, wellbeing and sustainability.
2025 Trends to Watch Rachel Andrews, global head of meetings and events at Cvent, delivered a fast-paced and future-focused forecast. Field Marketing Events Are on the Rise: Smaller, localized events are gaining popularity for their agility and relevance. From carbon offsets to local sourcing, sustainability is no longer optional.
Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. Sustainability Is Non-Negotiable More planners are prioritizing eco-conscious venues and destinations.
Brian Feit, Founding Partner, BMF According to findings from EventTrack 2025 , EMs annual research report on experiential marketing, eventgoers are preparing for an active 2025, with 56 percent of respondents planning to show up to more b-to-c and b-to-b events in the coming year than in 2024. Want to contribute a column?
market, were now seeing connectivity improvements with direct links from Dallas, L.A. Discussing the trends shaping the industry, Swanson noted the increasing importance of sustainability and innovation. Sustainability is at the forefront. That professional growth should also come with efficiency and sustainability in mind.
We rolled back the tape and came up with a list of things we loved this year and hope to see more of in 2025. Sustainability, Big and Small From reused to recycled to sustainably sourced, brands this year wove sustainability into the narrative. For a deep dive, check out EMs Event Measurement in the Age of AI report.
and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.
Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and trade show activity: the giveaway. The post Swag-Tivities appeared first on Event Marketer. Because sometimes, skipping the queue is a gift in and of itself.
With seamless API integrations, expert support for customisation, actionable data insights, with sustainability report and ISO data security accreditation, Live Group believes that Envoku will become one of the leading communication and engagement platforms available. Speaking on the launch, Stephen D.
Trivandi unites with world-leading sustainability company The Bulb, accelerating its ambitious vision for industry-wide impact Trivandi is proud to announce its acquisition of The Bulb , a global leader in sustainability consultancy.
AGF (A Greener Future) reveals 34 events, venues and innovators from 14 countries as finalists in theInternational AGF Awards 2025, sponsored by Skydiamond. The ceremony […]
Welcome to the 2025 edition of the Sustainable Event Guide, brought to you by Event Industry News. Sustainability is no longer a trendits a necessity. This years guide is […]
And, as always, the Forecast includes our Annual Meetings Market Survey , which gives us a strong sense of where we stand at this moment in time the ups, the downs, the challenges, and our overall mood. One of the five biggest business trends a Forbes story predicts for 2025 is a focus on customer experience.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. On March 18, the beer brand, which has a long history of sustainable practices tied to the natural ingredients used in its products, unlocked the doors to its eco-protected property.
Just as a homemade meal draws us together in a celebration of our shared stories and individuality, events in 2025 will bring people together in ways that honor the unique experiences they bring, whether they’re tuning in from a thousand miles away or sitting right next to us. It’s a meal where everyone feels at home, welcomed and truly seen.
Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.
RIBA at 66 Portland Place, the Grade II* listed home of RIBA, will temporarily close from June 2025 as part of a two-year modernisation programme, meaning there is just four months left to host an event in this Art Deco building.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. of event organizers say in-person events are the most impactful marketing channel available. Youll discover: Why modern registration tools are essential.
By collaborating with venues, suppliers and organizations already leading in sustainable practices, planners get to share the responsibility and achieve much greater results together. & Canada Global Sales Organization Marriott International __ In 2025, U.S. Roger Lehner Senior Operations & Sustainability Executive IMEX
When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” Sustainability is a key consideration for world expos. Pavilion Build at Expo 2025 Osaka appeared first on Event Marketer.
Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. 2025 lands in Houston, Texas, Dec. Across the more than 70 sessions, audience participation was encouraged. Thats how we learn where our edges are.
Last week, Event Industry News (EIN) officially launched the 2025 edition of its Sustainable Event Guide at the annual Sustainable Breakfast Briefing, hosted at the iconic BMA House.
The Live Group has announced a new vision into 2025 which will see the businesses continued expansion, both domestically and internationally, the growth of its team, and new investment in audience engagement and event technology. Pickett, Managing Director, Live Group.
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