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An Activation Feel for Abbott Laboratories Showcasing tech designed for health, from biowearables to diagnostics to nutrition, Abbotts athletic track booth design theme that circled the footprint above and below photographed well, leveraged bright lighting, offered sampling and an interactive game, and a variety of shapes and materials.
First-time CES exhibitor Scout Motors made its announcements under the theme, The right balance of touch, tech and connection brings people together. Here, we bring you more scenes, insights and inspiration from CES 2025. Pascale Desroches, vp-marketing at EssilorLuxottica, said: You should never do the same thing twice at CES.
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.
The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. There were vehicle audio demos in newly released vehicles (like the 2025 Lamborghini Revuelto equipped with Sonus faber, and a Jeep Wagoneer S (equipped with McIntosh).
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites. Read the full case study here.
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees.
The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing? Have you got the handle on hybrid?
By Yaron Lipshitz, CEO of Prismm (previously Allseated) This time last year, the Meetings Industry PULSE Survey (Jan 2024) showed a surge in event tech investment with 46% of planners intending to increase their tech spending, despite a cost-conscious environment. People want to see a space before committing time to visit it in person.
Matthew Byrne, Byrne Production Services TOP TECH PRODUCTION TRENDS YOU’RE BETTING ON FOR 2025? I definitely think this will continue in 2025. HOW SHOULD EVENT MARKETERS BE LOOKING AT PRODUCTION BUDGETS IN 2025? BIGGEST EVENT TECH MISTAKES YOU STILL SEE? HOW ARE YOU BRINGING AI TO THE EVENT INDUSTRY?
Bryan Roe, SensoryCo WHAT ARE KEY TECHNOLOGY TRENDS FOR 2025? From pure tech like AI that helps create increasingly personalized and adaptive experiences, to the inclusion of tech devices like Wearables, to offering digital ownership through NFTs. DO WE NEED TECH TO ENGAGE THE SENSES? WHAT IS NEW AT SENSORYCO FOR 2025?
The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. Between the build, the program, the tech, and the chill vibes outside, we call this experience a CES showstopper.
As event marketers can attest, travel costs are up. And for events specifically, optimism abounds, as 66 percent of meeting planners expect travel spending to grow in the future with a majority of events taking place in-person this year, according to the Amex GBT 2025 Global Meetings and Events Forecast. It’s now a lifestyle.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.
Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.
The Ideal Home Show, in partnership with La Redoute, which has been a cornerstone of British culture since 1908, is set to return to Olympia London from 21 st March to 6 th April 2025. From securing exhibitors to curating exciting features, we leave no detail to chance Whats in store for the 2025 show?
What does 2025 hold for the events industry? Lets take a look at the top event trends that will shape 2025! Moreover, as data privacy regulations tighten, event data collected with consent is critical for compliant marketing practices. Well continue to see this conversation evolve in 2025.
Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners. The post Trending Insights: 3 Key Trends Shaping the Meetings Industry in 2025 appeared first on Smart Meetings.
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.
To better support planners in 2025, Smart Meetings chatted with Tyra Warner , associate professor and chair of the Department of Hospitality, Tourism and Culinary Arts at College of Coastal Georgia, to learn what they should consider when entering the contract negotiation phase of their event planning. Who is in charge of it?
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Nostalgia definitely met whats next in tech here.
FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings. million social impressions in 2024, the network revived the initiative for 2025, this time celebrating the tourneys new, expanded 12-team playoff format.
Pickett will be speaking to event organisers, in house event professionals, and event marketers from across public and private organisations, both in the UK and internationally. Just a day later, Stephen will be delivering both a presentation at Event Tech Live, and a smaller focus group. These are big opportunities.
popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets and audiences. He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond.
At the foundation of Quests new event strategy was distinctive, artistic branding that immersed participants in a visual journey across the NXT FY25 experience , in addition to a high-energy, music festival-themed kickoff called X-Fest and a rage room, where employees could grab an NXT-branded baseball bat and smash old tech.
Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year. The post Three Ways Siemens Leverages Data for High-Performance Exhibits appeared first on Event Marketer.
THIS YEAR’S LEADING EVENT PARTNER & CLIENT FAVORITES Event Marketers have a lot of choices when it comes to finding the best event partners. In this special section, we highlight a few of the names you should keep on your radar as you explore the market and fire up those RFPs. CROWD CONNECTED Fave Venues: It’s a whole vibe.
The Eastside Rooms, Birmingham’s newest conference centre, has been chosen to host the British and Irish Association of Law Librarians’ (BIALL) annual conference in 2025. Leanne Bladen, Eastside Rooms’ Director of Sales and Marketing said: “Hosting BIALL’s annual conference is an honour for us.
As technology continues to advance, this guide is designed to connect you with the latest tools, trends, and providers in event technology. Whether you’re an event organiser, supplier, or venue, this guide is packed with essential insights and resources for building memorable, innovative, and efficient events.
The events industry is evolving rapidly and as we enter 2025, event registration technology continues to play a vital role in creating smooth, attendee-focused, in-person experiences. of event organizers say in-person events are the most impactful marketing channel available. Youll discover: Why modern registration tools are essential.
This underscores just how important events have become in marketing, corporate communications and brand engagement strategies. Manage budgets effectively Event planners are being challenged to do more with less in 2025 as a squeeze on budgets and rising costs sweep across the sector. As importance grows, so do expectations.
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite. In addition to the restaurant, Doritos will host a Doritos Night Market pop-up ahead of Sabrina Carpenter’s performance at the Crypto.com Arena on Nov. 21 and Jan.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.
Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. The post AI-driven Experiences appeared first on Event Marketer. And thats just the beginning.
But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Collision will rebrand to Web Summit Vancouver and relocate to the city from Toronto in 2025. Cargill Philanthropies.
In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025… The post Watch On Demand: Six Trends to Bet on for B-to-B Events appeared first on Event Marketer.
As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources. Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
We grabbed a few minutes on our Marketing Innovators Stage at CES 2025 to learn more about new event management tool XtendLive. We also talked digital events, the changing digital+live landscape, and tech trends impacting the evolution of event tech. Deep data and analytics.
As we venture into 2025, the event management landscape in the UK is evolving at an unprecedented pace. In this blog, we will explore the top event trends for 2025, using case studies to showcase how these trends are already being implemented across the UK.
Choose 2 Rent, a leader in innovative technology solutions for the events industry, has reaffirmed its commitment to driving event technology forward by signing on as the Headline Sponsor for Event Tech Live (ETL) London 2025.
The MPI Iberian Chapter convened its expert jury to select the finalists for the MPI Iberian Awards 2025. MPI Iberian Awards 2025: Finalists’ Deliberation The events industry in Spain has reason to celebrate: the MPI Iberian Chapter received a record-breaking 108 nominations for the 7th edition of the MPI Iberian Awards.
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