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Q&A: Mark Cooper at 2025 IACC Americas Knowledge Exchange

Smart Meetings

Inside IACC’s vision for a smarter, greener future in meetings and hospitality Attendees at this years 2025 IACC Americas Knowledge Exchange in College Station, Texas, were in for an exciting experience. Mark Cooper Smart Meetings Compared to last year, what made this year’s event different? Its all connected.

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Mastering Event Contracts: Essential Negotiation Strategies for Meeting Planners in 2025

Smart Meetings

Avoid pitfalls and protect your event Contracts are the lifeblood and backbone of the meetings industry. Negotiating contracts is the first step before confirming speakers, color themes or catering options. By negotiating F&B pricing upfront, planners can ensure a cost cap clause to avoid dramatic price hikes.

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The Art of Negotiation in Unpredictable Times

Smart Meetings

Whether on the world stage or within our own industry, negotiations are everywhereand their outcomes matter more than ever. In a time marked by geopolitical tension, fragile supply chains, and economic uncertainty, the ability to negotiate effectively isnt just a business skillits a survival tool.

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2025: a year when technology will be pivotal and demand growth polarises.

Prestige Events Magazine

Wyboston Lakes Resort directors share their trends and wishes for 2025 Technology will remain pivotal, not just for operations but for creating immersive experiences, says Louisa Watson, Marketing Director & Sustainability Lead. The S also encompasses diversity and inclusion, and this will take centre stage in 2025.

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Trending Insights: 3 Key Trends Shaping the Meetings Industry in 2025

Smart Meetings

As a luxury hotel sales director, youve seen how increasingly sophisticated meeting planners are becoming in their venue selection. Takeaway Tip: Suppliers who embrace these trends and market them effectively in their RFPs, proposals, and promotional materials will stand out as trusted partners for meeting planners.

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Key Takeaways from MPI Northern California ACE 2025

Smart Meetings

Here, Smart Meetings brings you the key takeaways. #1 1 2028 is Poised to Spur a Significant Market Shift With the demand for meeting space continuing to soar, event planners are increasingly feeling the pressure to lock in venues ASAP. The post Key Takeaways from MPI Northern California ACE 2025 appeared first on Smart Meetings.

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Advice for Planners: ‘You Don’t Have to Fear Negotiation’

PCMA Convene

Negotiation coach Alex Carter will lead two PCMA Business School sessions during Convening Leaders 2025, on Jan. Negotiation coach Alex Carter starts off her April 2024 TEDx talk, “How to Ask for More — and Get It,” by saying the most important things she knows about negotiation she learned in a kayak. I’m steering.”