Event Marketer

MARCH 24, 2025

In Event Marketers 2025 Agency Business Outlook , 54 percent of agency leaders said employees were required to be in office weekly this year, up from 47 percent in 2024. 1 reason for employees to come to the office was socializing (76 percent), followed by internal meetings (53 percent) and team brainstorming (46 percent).

2025 130

2025 2024 Sponsorships 2023 130

StraussCA

APRIL 17, 2025

As we move further into 2025, the landscape for association events is rapidly evolving. In this dynamic environment, association leaders must rethink their event strategies to stay relevant and effectively meet the needs of an ever-changing world. These factors affect everything from airfare and hotel prices to sponsorship budgets.

2025 40

2025 Sponsorships Financial Travel 40

Prestige Events Magazine

JANUARY 30, 2025

Membership organisation beam , one of the UKs leading trade associations within the business events, accommodation and meetings sector, becomes the APPGs first Corporate Group Member.

2011 100

2011 2025 Sponsorships Government 100

Event Marketer

MARCH 24, 2025

Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025. Becky Cavanaugh, HMCC, has been appointed the new director of operations for MGME (McVeigh Global Meetings and Events).

Consulting 130

Consulting Sports 2025 2016 130

Event Marketer

FEBRUARY 12, 2025

Inside Toyotas 2025 Sequoia and Land Cruiser, attendees could co-star in a video alongside NFL stars Brock Purdy, Christian Gonzalez, Kyle Hamilton, Michael Pittman Jr. Fans had a chance to score exclusive merch and meet NFL players Nick Chubb, Drake Maye and Fred Warner. or Eli Manning. Partners: Allied Sports, experiential; ASV Inc.,

Apparel 273

Apparel Sports Food and Beverage Fashion 273

Smart Meetings

JUNE 27, 2023

Smart Meetings chatted with Cheryl M. Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue.

Negotiating 231

Negotiating Contracts 2026 Hotels 231

Event Marketer

SEPTEMBER 30, 2024

FYRE FEST MEETS WONKA? It’ll remain in place throughout the 2024-2025 NHL season. FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. THIS ‘BRIDGERTON’ EVENT WAS A SPECTACULAR FAILURE Come to the ball, they said.

Advertising 289

Advertising 2025 Social Media 2024 289

PCMA Convene

DECEMBER 12, 2024

Business Models, Risks, and Growth Incentive food consumption and sponsorship aligned with waste reduction and the creation of a logical menu to meet various goals.

Sustainability 59

Sustainability Travel Airlines 2025 59

Guidebook

FEBRUARY 12, 2025

The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Notable Feature: The registration page also highlights new perks for 2025, notably exclusive accommodation rates and free transportation for the public days ticket.

Retail 78

Retail Sports Events Sustainability 78

Stova

NOVEMBER 14, 2024

Some exhibitors value that highly, but others may be in very early stages and might not be able to afford hosted buyers, and others might be using the event primarily to meet existing customers.” By making the hosted buyer arrangement optional, Parry hopes to apply “a philosophy of choice” to the exhibitors as well.

Event Tech 52

Event Tech Tech Sustainability Ecommerce 52

PCMA Convene

FEBRUARY 6, 2025

Whitney recalled past festival experiences where she got to meet thought leaders from some of the most aspirational brands in my field … on their turf, she said, listing off Squarespace, Spotify, Le Truc, Vans, and Milk Makeup. 15-18, 2025 in New York City, visit Events.FastCompany.com/InnovationFestival25. Jennifer N.

Fashion 52

Fashion Sponsorships 2024 Speakers 52

Skiddle

SEPTEMBER 24, 2024

The programme will offer custom online training and support over the next six months, giving organisers access to a dedicated in-person programme at AIF’s Festival Congress, which takes place in February 2025. In addition, the AIF will create a new network with new resources to deliver multi-venue festivals for artists and audiences.

Venues 52

Venues 2024 2025 Sponsorships 52

PCMA Convene

SEPTEMBER 26, 2019

And what we’ve done is created a place for intersections that most of the people told us that they were meeting and hearing from people that they just haven’t had the opportunity to intersect with before. It’s where startups meet a venture capital company for five minutes. Growing Walmart Sponsorship. No questions can be asked.

Conference 75

Conference Speakers 2018 Sustainability 75

Event Marketer

APRIL 10, 2025

College sports fans are their own breed, and its a fact sponsors took to heart during the 2025 NCAA Mens Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. Visitors were also able to meet and take photos with NCAA coaches and former players at the AT&T Blue Basketball Wall.

2025 183

2025 Social Media 2024 Sports 183

Eventtia

JANUARY 28, 2025

For a fashion event, this could be cocktails, a runway show, and a meet and greet. Revenue Streams : Will you sell tickets, offer sponsorships or VIP packages? Step 6: Choose the Right Event Management Platform Lets be realplanning an event with the wrong technology and software is like trying to navigate with a paper map in 2025.

Event Planning 62

Event Planning Social Media Speakers Tech 62

Event Marketer

JANUARY 3, 2024

Straight talk from event agency leaders on pushing through the pain points and evolving to meet the opportunities in the year ahead For many event professionals, 2023 was the most promising comeback year that only kind of came back. And if we don’t achieve those, we don’t meet their partner list.

2024 147

2024 2023 Sustainability Event Marketing 147

SmartMeetings

OCTOBER 20, 2016

There were more reasons than ever to attend IMEX America 2016, the biggest three-day exposition for incentive travel, meetings and events, which concluded yesterday at Sands Expo and Convention Center at The Venetian | The Palazzo Las Vegas. Among the initiatives that IMEX America has introduced to meet this need is the EventTechTours.

2016 40

2016 Trade Shows Food and Beverage Technology 40

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. Table for one?

Trade Shows 278

Trade Shows 2025 2024 Fashion 278

MeetingsNet

NOVEMBER 8, 2024

The event was aimed at meeting organizers and events-industry media and showcased the broad menu of wellness offerings Caesars has developed for its meeting clients. What’s Next For the 2025 Healthcare Advocate Summit, “our wellness planning is more complex because we need to meet our attendees where they are,” says Paige.

Healthcare 104

Healthcare Meetings 2025 2024 104

Event Marketer

MARCH 3, 2025

The 2025 program kicked off with a stunt during which Putellas and Henry ditched a live interview and went on a hunt through Barcelona looking for a bar showing the UCL game. It all started in 2023, when Lays had soccer legends show up at fans front doors looking for Lays and a place to watch the game, followed by an in-stadium stunt in 2024.

Ecommerce 182

Ecommerce Apparel 2023 Sports 182

Event Marketer

APRIL 1, 2024

ORGANIZERS OF THE TEXAS ECLIPSE FESTIVAL ARE OVER THE MOON Wrap your head around this event description: “Burning Man meets Art Basel meets SXSW meets TED Talks at sleep away camp.” The inaugural North American InCyber Forum will take place in San Antonio, TX, from June 17-18, 2025, and is anticipated to attract 5,000 attendees.

2025 298

2025 Social Media Sponsorships Technology 298

Event Marketer

APRIL 25, 2025

Check out our recap of the most-talked about topics at EMS 2025, and dont forget to mark your calendars for EMS 2026, May 18-20 at the MGM Grand. Servant Sponsorships Some of the most successful sponsorship marketing campaigns this year arent carving out real estate; theyre creating it.

2025 260

2025 Sponsorships Sustainability Trade Shows 260

EventMB

MARCH 26, 2025

is casting a shadow over WorldPride 2025, with sponsors pulling out and international travelers facing growing uncertainty. Andrea Doyle Read the Complete Story On Skift Meetings Skift Take: The shifting political landscape in the U.S.

2025 183

2025 Travel Sponsorships Global Events 183

Smart Meetings

APRIL 4, 2025

The message coincided with Global Meetings Industry Day on March 3 and the build up to U.S. billion in spending estimated for 2025 in the United States. When those costs rise, we see a domino effect:corporate travel freezes, marketing budgets tighten, sponsorships shrink and internal and external events are the first to go.

2028 245

2028 2026 Government Travel 245