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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. For 2025, a few new titles were added to the experience, including Happy Face, in addition to the return of fan favorites. Read the full case study here.

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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Throughout NBA All-Star 2025, hosted Feb. Agency: M Booth) Photo credit: Thien-An Truong/LAB SIX GROUP META Meta Quest, the Official Mixed Reality Headset of the NBA, aimed to get fans closer to all of the action at NBA All-Star 2025 from Feb. Both Xtadium and Horizon are owned by the social media giant.

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Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025

Event Marketer

Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. Down the escalator to the show floor, attendees were welcomed by a giant, framed Mona Lisa cat portrait, and that was just the tip of the iceberg.

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Cal Poly Students Gained Experience and Confidence at Visit California Outlook Forum 2025

Smart Meetings

Attendees at Visit California Outlook Forum 2025 at JW Marriott Los Angeles L.A. The conference emphasized the power of California tourism as an economic, social and cultural force for good. He also learned a thing or two from a student social media manager while at a session.

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Field Report: Top Exhibits at Design & Construction Week 2025 

Event Marketer

If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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Fast Forward15: Mentoring Awards

Prestige Events Magazine

Scheduled for 24 th April 2025, this first-of-its-kind awards ceremony will honour outstanding contributions to mentoring. Be sure to follow along on social media, @fastforward15uk, for updates and when the time comes, event highlights. Ticket sales and nominations will be opening shortly.

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LA Fires Update: What Meeting Profs Need to Know

Smart Meetings

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 24-26) TheFitExpo Los Angeles 2025 (Jan. 25-26) Americas Lodging Investment Summit (ALIS) 2025 (Jan. 920, 2025). Postponed Events: ACE Eddie Awards Mammoth Film Festival Critics Choice Awards (moved to Jan. 28-30) CMC LA Market Week (Jan.

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