Event Marketer

MARCH 20, 2025

So for 2025, it tried something different by activating at SXSW for the first time. After 176 years in business, Gortons Seafood is no stranger to evolving with the times and keeping up with changing consumer habits.

2025 224

2025 Entertainment Marketing Event Marketing 224

Smart Meetings

DECEMBER 26, 2024

Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. 2025 lands in Houston, Texas, Dec. Across the more than 70 sessions, audience participation was encouraged. Thats how we learn where our edges are.

Trade Shows 245

Trade Shows 2024 Education 2025 245

Event Marketer

JANUARY 27, 2025

During X Games Aspen 2025 (Jan. If you want to be dazzled by the interior of Sphere, check out Deltas CES 2025 keynote experience.) Well played. Agencies: Hyperactive; Fold7; Miroma Group) Photos: Courtesy of Hyperactive/ Instagram AN AI JUDGE JUST SHOOK UP X GAMES ASPEN In a newsletter to the X Games community on Jan.

2025 272

2025 2023 Sports Marketing 272

Event Marketer

JANUARY 15, 2025

1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan. The campaign tagline: With TUMS fast heartburn relief, your favorite foods are never a gamble. Sadly, our tum-tum begs to differ. We know what our plans are that night.

2025 276

2025 Travel Marketing Trade Shows 276

Prestige Events Magazine

APRIL 1, 2025

” The Power of Events is already operating in 5 regions – East of England, Hertfordshire, Birmingham, South Coast and Edinburgh, with a projection of engaging over 50,000 young people across 300+ school visits in 2025 with the NW region coming online.

2025 113

2025 Sponsorships 2023 Entertainment 113

Event Marketer

MARCH 24, 2025

In Event Marketers 2025 Agency Business Outlook , 54 percent of agency leaders said employees were required to be in office weekly this year, up from 47 percent in 2024. Its on par with national trends. Photo: Courtesy of Fuse) Open-plan offices continue to rise in popularity.

2025 130

2025 2024 Sponsorships 2023 130

Event Marketer

FEBRUARY 10, 2025

The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. Kiehls role has been elevated to Official Skincare and SPF Partner for 2025, and the brand will direct peoples attention to its new Ultra Body Cream.

Food and Beverage 213

Food and Beverage Fashion 2025 Retail 213

Event Industry News

JANUARY 20, 2025

EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025 event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events. Lucy […]

2025 59

2025 Speakers Sponsorships Events 59

StraussCA

APRIL 17, 2025

As we move further into 2025, the landscape for association events is rapidly evolving. The New Realities of Event Planning in 2025 The global stage in 2025 is marked by both economic and geopolitical complexities. These factors affect everything from airfare and hotel prices to sponsorship budgets.

2025 40

2025 Sponsorships Financial Travel 40

Event Marketer

MARCH 28, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship. For us, we not only use our sponsorships for driving brand awareness, but we want to drive engagement. Agency: rEvolution.

Sponsorships 242

Sponsorships 2025 Sports 2022 242

Event Marketer

MARCH 24, 2025

Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025. Jacque Patterson, chief client officer at August Jackson, has assumed the role of ceo.

Consulting 130

Consulting 2025 Sports 2016 130

Event Marketer

APRIL 11, 2025

For a record fourth time, Tampa, FL, hosted the NCAA Womens Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title against South Carolina.

2025 138

2025 Sports Education Sponsorships 138

Prestige Events Magazine

SEPTEMBER 19, 2024

EICC’s support will enable The Power of Events, in partnership with local event professionals volunteering as Schools Ambassadors, to deliver a unique event industry showcase and overview of career opportunities to secondary schools & colleges across the Edinburgh region, starting in Spring 2025.

Sponsorships 147

Sponsorships 2025 2024 Events 147

Prestige Events Magazine

JANUARY 30, 2025

David Tremmil, Incoming Vice Chair of beam for 2025 and Vice Chair of UKEVENTS, said: “Becoming the first group member of the APPG is a significant milestone for beam and our members, and reflects our commitment to amplifying the industry’s voice.

2011 100

2011 2025 Sponsorships Government 100

Prestige Events Magazine

OCTOBER 14, 2024

The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe. The Allianz Stadium will join celebrated venues such as Allianz Arena in Munich, Allianz Parque in São Paulo and the recently reopened state-of-the-art multi-purpose venue in Sydney.

Insurance 250

Insurance 2025 Sponsorships 2024 250

Event Marketer

FEBRUARY 12, 2025

Inside Toyotas 2025 Sequoia and Land Cruiser, attendees could co-star in a video alongside NFL stars Brock Purdy, Christian Gonzalez, Kyle Hamilton, Michael Pittman Jr. It was covered in lots of New Orleans Saints stickers, among others. or Eli Manning. Partners: Allied Sports, experiential; ASV Inc.,

Apparel 264

Apparel Sports Food and Beverage Fashion 264

Event Marketer

FEBRUARY 9, 2024

Visa will peel back the curtain on its “Win/Win/Win” approach that tackles the complex and nuanced challenges of measuring sponsorship, while Essence Ventures will explore how the industry can better redefine experiential ROI. So, it creates much more customized creative that couldn’t otherwise be done on a manual basis at scale.”

2024 262

2024 Marketing Trade Shows Sponsorships 262

Smart Meetings

JUNE 27, 2023

All the way out to at least 2025 right now, maybe even 2026, depending on your group size, or the destination, or the hotel that you want to be in.” Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.

Negotiating 231

Negotiating Contracts 2026 Hotels 231

Prestige Events Magazine

JULY 12, 2024

Taking place in Tokyo on 3-4 December 2025, the event will be the world’s first Accountability Summit on Disability Inclusion. In December, 2025, Tokyo will be the epicenter where global business leaders unite to spearhead transformative initiatives. Find out more about SYNC25: [link].

2025 130

2025 Entertainment Sponsorships Government 130

Event Marketer

MAY 13, 2024

Following the debut of SXSW Sydney in 2023, it was announced last week that South by is headed for Europe in 2025 with SXSW London. SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory.

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2024 Entertainment 2025 Fashion 295

Event Marketer

SEPTEMBER 30, 2024

It’ll remain in place throughout the 2024-2025 NHL season. In August, a special version of the team’s lightning bolt (also the new Bolt for Life logo) featuring the fans’ names was installed over a two-day period.

Advertising 288

Advertising 2025 Social Media 2024 288

PCMA Convene

DECEMBER 12, 2024

Business Models, Risks, and Growth Incentive food consumption and sponsorship aligned with waste reduction and the creation of a logical menu to meet various goals. Rather than treating economic growth as an end in and of itself and pursuing it at all costs, a wellbeing economy puts our human and planetary needs at the center of activities.

Sustainability 59

Sustainability Travel Airlines 2025 59

MeetingsNet

OCTOBER 4, 2024

In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She’s also cleverly labeled her approach to driving change.

2024 98

2024 Sponsorships 2023 Trade Shows 98

Guidebook

FEBRUARY 12, 2025

The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Notable Feature: The registration page also highlights new perks for 2025, notably exclusive accommodation rates and free transportation for the public days ticket.

Retail 78

Retail Sports Events Sustainability 78

PCMA Convene

APRIL 17, 2025

We wanted to make sure that all of the experiences were cohesive and people could create their own journey, Preston, AIAs managing director of events, shared during the PCMA Convening Leaders 2025 panel session, How to Redesign Your Trade Show & Elevate Attendee Engagement.

Trade Shows 52

Trade Shows Education 2025 Social Media 52

PCMA Convene

FEBRUARY 6, 2025

At news website Semafor, live events along with sponsorships account for a half of its revenue, and even legacy brands like TIME are making them a key part of their marketing toolbox. Coming out of the pandemic, each year weve seen an increase in interest, demand, ticket, sales, sponsorship, Mooney said. Jennifer N.

Fashion 52

Fashion Sponsorships 2024 Speakers 52

Stova

NOVEMBER 14, 2024

Parry’s Picks How Marketforce Live Leverages E-commerce Techniques to Sell More Event Sponsorships and Deliver Better Service for Exhibitors Wednesday 20 November, 10:00 AM – 10:30 AM (30 minutes) This session is a case study in how Marketforce Live leveraged ecommerce techniques to sell more sponsorship than ever.

Event Tech 52

Event Tech Tech Sustainability Ecommerce 52

Skiddle

SEPTEMBER 24, 2024

The programme will offer custom online training and support over the next six months, giving organisers access to a dedicated in-person programme at AIF’s Festival Congress, which takes place in February 2025. In addition, the AIF will create a new network with new resources to deliver multi-venue festivals for artists and audiences.

Venues 52

Venues 2024 2025 Sponsorships 52

Event Marketer

APRIL 10, 2025

College sports fans are their own breed, and its a fact sponsors took to heart during the 2025 NCAA Mens Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B.

2025 166

2025 Social Media 2024 Sports 166

PCMA Convene

SEPTEMBER 26, 2019

I believe his topic is going to be Farm 2025, and you’ll hear about their investments where they’re using artificial intelligence and data analytics down to each plant in a remarkable way. Growing Walmart Sponsorship. And then we’re going to be featuring some startups in water and food.

Conference 75

Conference Speakers 2018 Sustainability 75

Event Marketer

JANUARY 3, 2024

So whether there’s an official sponsorship component or not, making sure that we really understand what those partners also need to get out of this experience. We have some clients that require that we as a company have very specific sustainability protocols with supportive metrics we must be able to substantiate by 2025.

2024 147

2024 2023 Sustainability Event Marketing 147

Eventtia

JANUARY 28, 2025

Revenue Streams : Will you sell tickets, offer sponsorships or VIP packages? Step 6: Choose the Right Event Management Platform Lets be realplanning an event with the wrong technology and software is like trying to navigate with a paper map in 2025. Event Flow : Map out the agenda. Think beyond sizewhats the vibe you want to create?

Event Planning 62

Event Planning Social Media Speakers Tech 62

SmartMeetings

OCTOBER 20, 2016

Martin Sirk, CEO of ICCA, introduced a series of in-depth and interactive 40 minute sessions covering sponsorship, creativity and innovation and building relationships with convention bureaus. Case studies and examples of best practices were shared in the Meetings & Events stream of Association Focus. The Sharing Economy.

2016 40

2016 Trade Shows Food and Beverage Technology 40

Event Marketer

JANUARY 24, 2025

From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. purposes, and also ensuring sponsorship signage was visible.

Trade Shows 277

Trade Shows 2025 2024 Fashion 277

Event Marketer

DECEMBER 12, 2024

He also discusses how digital and social media intersect its event marketing strategy and where the team gathers inspiration from as they plan for 2025 and beyond. Right now, were in the throes of putting our finishing touches on 2025; I love it and think this is such a key part of our marketing efforts.

2025 259

2025 Entertainment Social Media Marketing 259

Event Marketer

FEBRUARY 24, 2025

Agency: Golin) Photos: Courtesy of Straight Talk Wireless SPONSORS SPICE UP THE 2025 SOUTH BEACH WINE & FOOD FESTIVAL Every February, the culinary worlds leading figures convene in Florida for the annual Food Network South Beach Wine & Food Festival Presented by Capital One (SOBEWFF), which this year encompassed more than 100 events.

Banking 247

Banking Food and Beverage Wireless 2025 247

MeetingsNet

NOVEMBER 8, 2024

What’s Next For the 2025 Healthcare Advocate Summit, “our wellness planning is more complex because we need to meet our attendees where they are,” says Paige. Paige and her co-CEO Elizabeth Johnson are launching other healthcare-advocate shows in various therapeutic areas in 2025.

Healthcare 104

Healthcare Meetings 2025 2024 104