This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
More scenes from EMS 2025 Day Two: More EMS 2025 Coverage: EMS 2025 Opens up with Workshops, Meow Wolf and the 2025 Ex Awards Winners Unveiled: The 2025 Ex Awards The post EMS 2025: Everything You Missed on Day Two appeared first on Event Marketer.
From the Sundance Archives: Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge The post Sundance 2025: Adobe Expands its Brand House, Keys in (..)
But we did round up some of the most talked about, and shared , sponsor activations from the grounds at Coachella 2025. To boot, the brand launched the Electrolit Campground 5k at Coachella 2025, a race celebrating the rise of run-club culture. Throw on your best festival fit and lets dive in.
Throughout NBA All-Star 2025, hosted Feb. Agency: M Booth) Photo credit: Thien-An Truong/LAB SIX GROUP META Meta Quest, the Official Mixed Reality Headset of the NBA, aimed to get fans closer to all of the action at NBA All-Star 2025 from Feb. Prizes awaited for those at the top of their game.
Theyre getting creative with their sponsorships and on-site activations to tap into a diverse fanbase made up of families with young basketball players, Gen Z college students and devoted alumni who fly in to watch their team play. By the end of the competition, local students read a total of 6,264,228 minutes.
Formula E, the worlds first all-electric motorsport championship, has once again joined forces with INVNT EMEA, the global brand storytelling agency, to create a bold new fan experience for the 2025 Monaco E-Prix.
Interactive Creative Sessions EMS 2025 will kick off in style with an interactive morning keynote delivered by global creativity expert and author Phil Hansen. Lets explore all the ways youll connect, discover and charge up for your big bold future in events at the Summit. Youve come to the right place. Often imitated, never duplicated.
While Sundance 2025 (Jan. Agencies: Amplify; Groundwork Events) ACURA As presenting sponsor of the fest, Acuras presence at Sundance 2025 is multifaceted. Photo credit:Jack Dempsey for Chase DROPBOX Fun fact: 68 percent of the films at Sundance 2025 used Dropbox in their production process. For Sundance 2025, from Jan.
Lifestyle Gear Almost of all of the big players, including Ford, Toyota, Chevy and Genesis, dedicated a portion of their booth space at NYIAS 2025 to a mini lifestyle-gear pop-up where items from jackets to shirts to tumblers to keychains and beyond were on display and available for purchase.
Scheduled for 24 th April 2025, this first-of-its-kind awards ceremony will honour outstanding contributions to mentoring. Youre invited to join the night, in celebrating mentorship excellence by attending the event, nominating outstanding individuals, and exploring sponsorship opportunities.
In partnership with AIRE Health, and as part of a broader sponsorship presence, Neutrogena hosted an event designed to bring its new Beauty to a Science messaging to life, and drive product recommendations and advocacy among the dermatology community.
After a powerful performance in 2023, including a standout P6 finish at Donington Park, his 2025 return marks a bold new chapter in his racing journey, one rooted in visibility, impact and purpose. Hamiltons 2025 British Touring Car Championship campaign with Un-Limited Motorsport is more than just a racing season.
Following two pop-filled weekends of Coachella, it was country musics time to shine at Stagecoach 2025, held April 25-27 in Indio, CA. Photos: Courtesy of Windsor via Getty Images The post Stagecoach 2025 Experiential: Canteens, Styling Saloons and Boot Bars appeared first on Event Marketer.
Below, we loop around 12 brand experiences that drew fans in at the 2025 Formula 1 Miami Grand Prix. As part of Amexs F1 Academy partnership, the brand will continue to feature a local, woman-owned small business logo on driver Nicole Havrdas car for every race during the 2025 season.
So for 2025, it tried something different by activating at SXSW for the first time. After 176 years in business, Gortons Seafood is no stranger to evolving with the times and keeping up with changing consumer habits.
The programme will include multiple vehicle launches, lifestyle and national events, sponsorship activations and media test drive support. Owned by Chery Automobile, Chinas fourth largest carmaker, this marks a major UK market entry and positions Strata at the heart of a integrated launch programme. This is more than a single campaign.
Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. 2025 lands in Houston, Texas, Dec. Across the more than 70 sessions, audience participation was encouraged. Thats how we learn where our edges are.
During X Games Aspen 2025 (Jan. If you want to be dazzled by the interior of Sphere, check out Deltas CES 2025 keynote experience.) Well played. Agencies: Hyperactive; Fold7; Miroma Group) Photos: Courtesy of Hyperactive/ Instagram AN AI JUDGE JUST SHOOK UP X GAMES ASPEN In a newsletter to the X Games community on Jan.
1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan. The campaign tagline: With TUMS fast heartburn relief, your favorite foods are never a gamble. Sadly, our tum-tum begs to differ. We know what our plans are that night.
The pop-up will serve as the official kickoff of the Bring Your Flavor nationwide tour, which will hit major markets throughout 2025 with a goal of distributing 1 million almond samples. Kiehls role has been elevated to Official Skincare and SPF Partner for 2025, and the brand will direct peoples attention to its new Ultra Body Cream.
” The Power of Events is already operating in 5 regions – East of England, Hertfordshire, Birmingham, South Coast and Edinburgh, with a projection of engaging over 50,000 young people across 300+ school visits in 2025 with the NW region coming online.
EXPERIENCEit, the UKs leading celebration of experiential events, has unveiled speakers and global brand exhibitors for its 2025 event which aims to celebrate the rise in a desire for experiential, collaborative, and immersive events. Lucy […]
For a record fourth time, Tampa, FL, hosted the NCAA Womens Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title against South Carolina.
Kru Live, the globally recognised live engagement agency, is proud to announce its sponsorship of British racing driver Nicolas Hamilton as he returns to the British Touring Car Championship (BTCC) for the 2025 season with Un-Limited Motorsport.
More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship. For us, we not only use our sponsorships for driving brand awareness, but we want to drive engagement. Agency: rEvolution.
In Event Marketers 2025 Agency Business Outlook , 54 percent of agency leaders said employees were required to be in office weekly this year, up from 47 percent in 2024. Its on par with national trends. Photo: Courtesy of Fuse) Open-plan offices continue to rise in popularity.
As we move further into 2025, the landscape for association events is rapidly evolving. The New Realities of Event Planning in 2025 The global stage in 2025 is marked by both economic and geopolitical complexities. These factors affect everything from airfare and hotel prices to sponsorship budgets.
According to a Bath & Body Works-commissioned 2025 survey of 1,500-plus Americans, 72 percent agree that fragrance makes their lives better, while 78 percent say it has the power to transport them to another place or time. With those stats in mind, lets explore how top brands are passing the new smell test.
The rig made a special stop at the CMA Awards in November, a precursor to its 2025 route, joining country singer Kane Brown on his The High Road Tour that kicked off in San Diego, CA in March. Theres something so powerful in having a moving experience that is actually always on the road.
EICC’s support will enable The Power of Events, in partnership with local event professionals volunteering as Schools Ambassadors, to deliver a unique event industry showcase and overview of career opportunities to secondary schools & colleges across the Edinburgh region, starting in Spring 2025.
David Tremmil, Incoming Vice Chair of beam for 2025 and Vice Chair of UKEVENTS, said: “Becoming the first group member of the APPG is a significant milestone for beam and our members, and reflects our commitment to amplifying the industry’s voice.
Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025. Jacque Patterson, chief client officer at August Jackson, has assumed the role of ceo.
The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe. The Allianz Stadium will join celebrated venues such as Allianz Arena in Munich, Allianz Parque in São Paulo and the recently reopened state-of-the-art multi-purpose venue in Sydney.
Inside Toyotas 2025 Sequoia and Land Cruiser, attendees could co-star in a video alongside NFL stars Brock Purdy, Christian Gonzalez, Kyle Hamilton, Michael Pittman Jr. It was covered in lots of New Orleans Saints stickers, among others. or Eli Manning. Partners: Allied Sports, experiential; ASV Inc.,
Visa will peel back the curtain on its “Win/Win/Win” approach that tackles the complex and nuanced challenges of measuring sponsorship, while Essence Ventures will explore how the industry can better redefine experiential ROI. So, it creates much more customized creative that couldn’t otherwise be done on a manual basis at scale.”
We wanted to make sure that all of the experiences were cohesive and people could create their own journey, Preston, AIAs managing director of events, shared during the PCMA Convening Leaders 2025 panel session, How to Redesign Your Trade Show & Elevate Attendee Engagement.
All the way out to at least 2025 right now, maybe even 2026, depending on your group size, or the destination, or the hotel that you want to be in.” Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.
Taking place in Tokyo on 3-4 December 2025, the event will be the world’s first Accountability Summit on Disability Inclusion. In December, 2025, Tokyo will be the epicenter where global business leaders unite to spearhead transformative initiatives. Find out more about SYNC25: [link].
It’ll remain in place throughout the 2024-2025 NHL season. In August, a special version of the team’s lightning bolt (also the new Bolt for Life logo) featuring the fans’ names was installed over a two-day period.
Following the debut of SXSW Sydney in 2023, it was announced last week that South by is headed for Europe in 2025 with SXSW London. SXSW IS HEADED TO FOGGY LONDON TOWN SXSW has called Austin home for decades, but organizers behind the annual conference and festivals are charting new territory.
Business Models, Risks, and Growth Incentive food consumption and sponsorship aligned with waste reduction and the creation of a logical menu to meet various goals. Rather than treating economic growth as an end in and of itself and pursuing it at all costs, a wellbeing economy puts our human and planetary needs at the center of activities.
In less than 18 months with the Calgary Real Estate Board, Jennifer Hadley has revamped the logistics, agendas, and sponsorship programs for CREB’s big events. She’s also cleverly labeled her approach to driving change.
The event attracts 100,000+ attendees and 15,000 athletes from around the world, along with sponsorship from major fitness and supplement brands. Notable Feature: The registration page also highlights new perks for 2025, notably exclusive accommodation rates and free transportation for the public days ticket.
At news website Semafor, live events along with sponsorships account for a half of its revenue, and even legacy brands like TIME are making them a key part of their marketing toolbox. Coming out of the pandemic, each year weve seen an increase in interest, demand, ticket, sales, sponsorship, Mooney said. Jennifer N.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content