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Due to the serious nature of the conversations, solutions and sessions presented, that can translate to a buttoned-up, clinical approach to the design and attendee experiencebut not at VMX 2025. Steps behind the figure let attendees hover above them as the third dog in the trench coat tower.
Look out for even more coverage as well as exclusive interviews with corporate event tradeshow marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer tradeshows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.
One of our favorite perks of covering tradeshows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. That matchas a given. Have a story idea? Want us to cover your booth?
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. Starting in Spring 2025, the project will focus on modernizing the hotel’s expansive 85,000-plus square feet of meeting space.
They call NRF Retails Big Show for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based tradeshow is vast. Agency: Event Marketing Partners) CROSS-POLLINATION Teamwork makes the dream work, or at least it did for SUSE and its NRF 2025 comrades.
Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. Scenes from in and around the keynote: Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025. Learn more here.
While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.
Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate tradeshow exhibitors—plus attendees at consumer events, b-to-b events and tradeshows. Event and TradeShow Attendees. The post EventTrack 2025 appeared first on Event Marketer. Fortune 1000 Insights.
While there are a few missing big-name players on the show floor this year (Google, for one), newcomers like Scout are giving experience builders plenty to talk about. Here, we bring you more scenes, insights and inspiration from CES 2025. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.
The PPAI Expo 2025 brought more than 10,000 suppliers and distributors to the Mandalay Bay Convention Center in Las Vegas, Jan. The largest and longest-running promotional products tradeshow, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting.
As vp of startup programming and investments, she oversees the AgeTech Collaborative from AARP tradeshow and events program, among other aspects. We have over 180 startups, but we can only bring so many to a show, so we filmed their 30-second pitches and grouped the content to showcase the full spectrum. Have a story idea?
The dust has settled on CES 2025, and if theres one overarching theme that we walked away with its that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. Experiences that fulfilled the promise of CES.
Kitchen demos were table stakes at KBIS and IBS tradeshows, part of the Design & Construction Week that took place at the Las Vegas Convention Center, Feb. Related: Field Report: Top Exhibits at Design & Construction Week 2025 GE Appliances Lets its Brand Personalities Shine at KBIS 2024 So what else was cooking?
At CES 2025, Accenture invited clients and guests to explore the AI-powered future, showcasing the power of new technologies, reinventionand trustthrough experiences that broke through even at the largest tech show of the year. The post Deepfakes and Trust: Inside Accentures Experience at CES 2025 appeared first on Event Marketer.
7 at CES 2025, one of the most high-profile keynote stages in the world, with brands selected based on how their story of innovation will contribute to the global conversation that the Consumer Technology Association aims to create that year at its show. It was the official kickoff moment for Panasonics opening keynote on Jan.
We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result? A behind-the-scenes look thats part insight, part hilarity, part valiant attempt at not smashing into any conference-goers, and 100 percent worth the watch.
I am thrilled to take our relationship with the EDPA to the next level in 2025 in a way that benefits both EDPA members and Event Marketers growing corporate exhibitor audience, says Event Marketer founder Kerry Smith. Expanded tradeshow-specific data will be presented at an exclusive main session at EDPA Access 2025.
Such was the case for financial technology platform Adyen, which, with the help of its merchant partners, leveraged a widespread presence at NRF 2025 to give customers and prospects hands-on experience with its omnichannel payment solutions.
If youre tired of designing exhibits within the confines of a brand’s colors, youve got to come to Design & Construction Week 2025 for inspiration, where staging, colors, finishes and lighting all come together to create impactful, visual brand stories. But its not just design. Photo credit: Anna Huddleston Have a story idea?
The Business of Events , the leading Think Tank and Advocacy Network for the business events sector, has announced RX Global as the headline partner of its signature 2025 Global Policy Forum.
Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual tradeshow for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. How is your tradeshow program evolving right now? What is currently your biggest challenge in tradeshows?
Event Marketers 2025 B-to-B Dream has been unveiled. Conferences and tradeshows in my industry are critical, and I was surprised how critical these shows were when I first got into med device, she says. If you dont do the shows, you may as well be invisible. Fun Fact: Michelle Martins biggest pet peeve?
Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, tradeshows and exhibitions have on people, businesses and communities. This years event locations are Toronto, Ottawa, Halifax, Greater Edmonton and Calgary.
Interactive Creative Sessions EMS 2025 will kick off in style with an interactive morning keynote delivered by global creativity expert and author Phil Hansen. Lets explore all the ways youll connect, discover and charge up for your big bold future in events at the Summit. Youve come to the right place. Often imitated, never duplicated.
The faade of the BMW experience at CES 2025 might have been a lock-box design, an unveiling of a top-secret announcement, and the feeling that attendees would be given exclusive access to something extraordinary. And spoiler alert: We think they did.
RX Global UK Managing Director, Kerry Prince, will explore the opportunities for the UK exhibition and tradeshow sector while some of the UKs leading business events destinations will contribute to a session, moderated by VisitBritain/Meet Englands Paul Black, on the changing role of Convention Bureaux.
We love the show’s creative approach and how both attendees and exhibitors are well looked after at the show! I look forward to seeing what the show team has in store for 2025!’ Its a brilliant way to start the year, and I cant wait to see what they have planned for 2025!”
How can data transform a tradeshow exhibit into a powerful driver of brand awareness, engagement, and ROI? Siemens, in partnership with Freemans A/V team and agency, Sparks, brought a reimagined exhibit to CES 2025 that was based on the insights collected at its award-winning CES 2024 exhibit and throughout the year.
Event marketers are more conscious than ever about excessive waste, and that has led to all-new thinking, and engagement strategies, around a quintessential event and tradeshow activity: the giveaway. After collecting stickers at all the kiosks, attendees could turn in their stickers for the plush prize (which included a poster).
Welcome to this month’s exhibit industry news digest for corporate tradeshow marketers, featuring intel on research, trends, people and company updates. Show News Outdoor Retailer has discontinued its Nov. show and will hold only one annual show in June, rather than two each year.
media partner of the EMMC, Event Marketer will continue to roll out new education, research and peer-to-peer initiatives for corporate event marketers working across business events, tradeshows and consumer activations. As the official U.S.
Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , tradeshow design and operations. 2025 lands in Houston, Texas, Dec. This year was no exception.
The Intel Technology Showcase at CES 2025 was an invitation-only space for customers, press, influencers, and ecosystem partners to get uninterrupted hands-on time with Intel technology and product experts. The post Watch: Three Minutes in Intels CES 2025 Technology Showcase appeared first on Event Marketer.
From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and dcor decisions in the year ahead. Oh-so lavish.
Designed at a precise 17-degree angle to meet the gaze of CES 2025 attendees as they entered the Las Vegas Convention Centers West Hall, HERE Technologies 3,500-square-foot booth proclaimed in a banner overhead, Theres More in HERE. Access more of our CES 2025 coverage here. And from a design strategy perspective, there certainly was.
1,000 TOY-SIZED POP-UPS APPEAR NEAR THE DETROIT AUTO SHOW While shiny new models are on display across the 2025 Detroit Auto Show (Jan. The campaign tagline: With TUMS fast heartburn relief, your favorite foods are never a gamble. Sadly, our tum-tum begs to differ. We know what our plans are that night.
Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, paintings, photo ops, swag, animal meet-and-greets and relaxation areas, all mapping back to the shows Festival of the HeARTS theme. Attendees could wait in a long line to chews a Gard Yard design to print on their own custom t-shirt.
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health.
Photo credit: Emir Memedovski /iStock Catch Nelson on April 15 at the 2025 Experiential Marketing Summit , where she’ll host the session , Rethinking Event Inclusivity: Creating Spaces That Welcome Everyone. The post Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles appeared first on Event Marketer.
So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage for the IPs and sparking creative brand licensing opportunities. Here’re what brought out EM’s inner child. Warner Bros.
DELTA WILL SOAR INTO CES HISTORY WITH THE FIRST KEYNOTE HOSTED AT SPHERE CES 2025 is rapidly approaching, and Delta ceo Ed Bastian is prepared to deliver a showstopping keynote during the event (Jan. 7-10) using the biggest LED screen on the planet as his backdrop.
The Business of Events, the leading Think Tank and Advocacy Network for the business events sector, has announcedRX Globalas the headline partner of its signature 2025 Global Policy Forum.
The Canadian Event Awards (CEA) , Canadas most esteemed recognition program for live events, experiential marketing, and hospitality, is proud to announce the 2025 award finalists. View the full list of 2025 finalists here. The 2025 Canadian Event Awards Gala would not be possible without the support of our incredible sponsors.
We found out through 29 rapid-fire questions asked during a tour of the brand’s CES 2025 booth. The post Video: 29 Questions with Panasonic at CES 2025 appeared first on Event Marketer. Ever wonder what the head of marketing and comms for Panasonic and a Czarnowski vp of accounts have to say about CES, experiential and emojis?
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