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As eventmarketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Positive news for eventmarketers. percent growth in 2026. Travel forecasts 8.8
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We hopped on a call with Nicole Rogers, executive vp and chief sales officer for San Francisco Travel, the City and County of San Francisco’s official destination marketing organization, for a lengthy conversation about the realities the city is facing, the event business, and how the city is working to keep events and event attendees safe.
Monique Hogan has already settled into her role with the company, working alongside the team on corporate and private events stretching to 2026. A strong communicator, her unrivalled ability to relate to clients and understand their needs not only makes Amy popular but gives her a real edge in expertise.
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