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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 319
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dmg events and Messe München partner to bring IFAT to Saudi Arabia in 2026

Event Industry News

dmg events is working with Messe Mnchen to co-organize the world-renowned IFAT brand in Saudi Arabia in 2026.

2026 66
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Wales to host the world’s biggest culinary event in 2026

Event Industry News

The world’s biggest culinary event is coming to Wales in 2026. A Team Wales partnership has secured the Worldchefs Congress & Expo 2026 for the nation.

2026 75
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World-class conference centre plans move ahead

Event Industry News

Set to open in late spring 2026, the world-class conference centre will include an 850 seated capacity auditorium; eight breakout rooms; a boardroom; business lounge; and a private hire bar and restaurant. The latest details of the new, landmark conference centre being built as part of Olympia’s £1.3 billion redevelopment have been revealed.

2026 59
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Hyve launches Shoptalk Luxe in partnership with Abu Dhabi Investment Office

Event Industry News

The Abu Dhabi Investment Office (ADIO) and Hyve have announced a strategic partnership to launch Shoptalk Luxe, marking the first luxury-focussed retail event in the Shoptalk series, with Abu Dhabi as the events Host City Partner.

2026 59
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IWA chooses Glasgow for 2026

Event Industry News

The International Water Association (IWA) is to bring its 2026 World Water Congress & Exhibition to the Scottish Event Campus (SEC) in Glasgow, following a collaborative bid that included the venue, VisitScotland, Glasgow Convention Bureau, and its ambassadors in IWA UK.

2026 52
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IEEE International Conference on Robotics and Automation (ICRA) to take place in Vienna in 2026

Event Industry News

AIM Group International and the IEEE International Conference were integral to the consortium supporting the bid, which was led by local academic host Prof Markus Vincze of TU Wien, and included Messe Wien Exhibition & Congress Center, where the event will be held.

2026 64