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Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.” plus the 2026 FIFA World Cup.
Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on EventMarketer.
The rise of new-era digital platforms and tools offers eventmarketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.
As eventmarketers can attest, travel costs are up. Positive news for eventmarketers. Nearly 30 percent of business travelers are actively choosing to travel on leisure trips with colleagues (which could make off-site experiences during corporate events all the more important). percent growth in 2026.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We also need continued government backing for business tourism, particularly through destination marketing and international event attraction. As a result, we have received 48 million in new enquiries for our large event space, The Masters Suite, opening in September 2025.
But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities.
But in this era, event safety and attendee perceptions are critical to the success and continued growth of events that weathered the pandemic recovery period. In the past few years, [other markets] have been able to be more competitive when bidding against us. We’re very excited that we also have the Super Bowl coming in 2026.
To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. All 20-ounce products were served in the brand’s 100-percent rPET (recycled plastics) bottles, an offering that is typically exclusive to Texas markets.
Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? The answer is yes.
The world’s biggest culinary event is coming to Wales in 2026. A Team Wales partnership has secured the Worldchefs Congress & Expo 2026 for the nation.
Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue. All of the programs that were rebooked or canceled and rebooked during Covid over a 2.5-year
Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of eventmarketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.
Set to open in late spring 2026, the world-class conference centre will include an 850 seated capacity auditorium; eight breakout rooms; a boardroom; business lounge; and a private hire bar and restaurant. The latest details of the new, landmark conference centre being built as part of Olympia’s £1.3 billion redevelopment have been revealed.
The Abu Dhabi Investment Office (ADIO) and Hyve have announced a strategic partnership to launch Shoptalk Luxe, marking the first luxury-focussed retail event in the Shoptalk series, with Abu Dhabi as the events Host City Partner.
The International Water Association (IWA) is to bring its 2026 World Water Congress & Exhibition to the Scottish Event Campus (SEC) in Glasgow, following a collaborative bid that included the venue, VisitScotland, Glasgow Convention Bureau, and its ambassadors in IWA UK.
Monique Hogan has already settled into her role with the company, working alongside the team on corporate and private events stretching to 2026. A strong communicator, her unrivalled ability to relate to clients and understand their needs not only makes Amy popular but gives her a real edge in expertise.
AIM Group International and the IEEE International Conference were integral to the consortium supporting the bid, which was led by local academic host Prof Markus Vincze of TU Wien, and included Messe Wien Exhibition & Congress Center, where the event will be held.
Olympia London announces details for a new conference centre opening in 2026. The new conference and event spaces have been designed for flexibility to enable customisable event experiences for conferences, confexes, shows, and […]
ExCeL London and CloserStill Media, the producer of market-leading business events, exhibitions and conferences, have today announced they are to expand their successful partnership culminating in the two staging 20 events every year until the end of 2026.
The Meetings Show – the UK’s leading exhibition for the meetings, events, and incentives community – has signed a three-year deal to remain at ExCeL London until 2026.
The Bristol area is set to significantly increase its capacity for large scale conferences, exhibitions and events following the announcement of three major developments in the city, with phased competitions between 2023 and 2026.
The Bristol area is set to significantly increase its capacity for large scale conferences, exhibitions and events following the announcement of three major developments in the city, with phased competitions between 2023 and 2026.
In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. And, research predicts that the global events industry will bring in $2.194 trillion by 2028 – a huge jump from the $887 billion it generated in 2020. billion in 2020 and is expected to reach a value of USD 16.71
In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. And, research predicts that the global events industry will bring in $2.194 trillion by 2028 – a huge jump from the $887 billion it generated in 2020. Event apps. Event apps.
According to a recent study, the event management software industry is projected to grow at a compound annual growth rate (CAGR)of 11.8% As a result, event planners are increasingly turning to event management software to help them plan and execute successful events. So, how do you know which one is right for you?
“Strategic Move Aims to Enhance Accessibility, Sustainability, and Growth Opportunities for Event Professionals” Contract complete at World Market Center, Las Vegas, Event Tech Live (ETL), the leading global platform for event technology professionals, is excited to announce the relocation of its U.S.
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