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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.” plus the 2026 FIFA World Cup.

2024 275
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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer.

2024 288
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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 319
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Three Corporate Business Travel Trends That Could Impact Events in 2025

Event Marketer

As event marketers can attest, travel costs are up. Positive news for event marketers. Nearly 30 percent of business travelers are actively choosing to travel on leisure trips with colleagues (which could make off-site experiences during corporate events all the more important). percent growth in 2026.

2025 151
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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dmg events and Messe München partner to bring IFAT to Saudi Arabia in 2026

Event Industry News

dmg events is working with Messe Mnchen to co-organize the world-renowned IFAT brand in Saudi Arabia in 2026.

2026 66
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Pre-Spring Budget: beam urges government to support growth in the UK’s business events, accommodation and meetings industry

Prestige Events Magazine

We also need continued government backing for business tourism, particularly through destination marketing and international event attraction. As a result, we have received 48 million in new enquiries for our large event space, The Masters Suite, opening in September 2025.