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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Wales to host the world’s biggest culinary event in 2026

Event Industry News

The world’s biggest culinary event is coming to Wales in 2026. A Team Wales partnership has secured the Worldchefs Congress & Expo 2026 for the nation.

2026 75
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Virtual Event Benefits You Need To Know in 2022

GEVME

Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? The answer is yes.

2022 296
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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.” plus the 2026 FIFA World Cup.

2024 107
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IWA chooses Glasgow for 2026

Event Industry News

The International Water Association (IWA) is to bring its 2026 World Water Congress & Exhibition to the Scottish Event Campus (SEC) in Glasgow, following a collaborative bid that included the venue, VisitScotland, Glasgow Convention Bureau, and its ambassadors in IWA UK.

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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer.

2024 114