Remove 2026 Remove Event Marketing Remove Sustainability
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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 288
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Three Corporate Business Travel Trends That Could Impact Events in 2025

Event Marketer

As event marketers can attest, travel costs are up. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting increased investment in sustainable travel practices , according to the Global Business Travel Association. Positive news for event marketers.

2025 151
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Pre-Spring Budget: beam urges government to support growth in the UK’s business events, accommodation and meetings industry

Prestige Events Magazine

We strongly advocate for a fair and balanced approach to taxation one that recognises the vital contribution of hotels to the economy and ensures that fiscal policies support, rather than hinder, sustainable growth in the sector. Together, we can work towards solutions that support our industry’s sustainability and growth.”

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Green Lights: How Venues are Adopting Zero-waste Solutions and Reducing Emissions

Event Marketer

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.

Venues 246
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Q&A: San Francisco Travel Association Discusses Event Safety and Business

Event Marketer

We hopped on a call with Nicole Rogers, executive vp and chief sales officer for San Francisco Travel, the City and County of San Francisco’s official destination marketing organization, for a lengthy conversation about the realities the city is facing, the event business, and how the city is working to keep events and event attendees safe.

Travel 306
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How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour

Event Marketer

Dallas is where we are really leaning in as one of the sites of the 2026 World Cup, and where there’s a significant consumer base that is multicultural and young and really passionate about the sport,” says Ryan Keen, senior marketing manager at Coca-Cola. Agency : Momentum Worldwide.

Sports 246