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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

Tech 125
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Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders

Event Marketer

Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen. plus the 2026 FIFA World Cup. Listen here: Have an idea for an episode of Event Peeps? Let us know.

2024 107
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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Work is already underway on the next Winter and Summer Olympics, and both Walker and Wamsley predict whats to come in Milano-Cortina 2026 (how will high fashion come into play?) and Los Angeles 2028 (a showcase of tech and sustainability?).

2024 114
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas

Event Marketer

But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Featured photo: Courtesy of Sundance Institute/Jutharat Pinyodoonyachet Have event news to share? Email Juanita.

2026 109
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Q&A: San Francisco Travel Association Discusses Event Safety and Business

Event Marketer

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. We also have Snowflake, a tech conference that had been in Las Vegas previously.

Travel 122
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ExCeL London & Closerstill Media to expand successful partnership

Event Industry News

ExCeL London and CloserStill Media, the producer of market-leading business events, exhibitions and conferences, have today announced they are to expand their successful partnership culminating in the two staging 20 events every year until the end of 2026.

2026 52