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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Good speakers, entertaining visuals, or games keep people interested. Why Does Event Marketing Matter?

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Attention Event Planners, 6 Event Planning Tools that reduce stress

Nunify

The global event management software market value is estimated to be a whopping USD 6.4 billion by 2026. Event management software is gaining traction for a reason – with events shifting gears to hybrid and virtual formats event managers are able to onboard tools and software to manage the varied organizing tasks.

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Event Industry Trends & Stats

InGo

Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. There is no doubt that technology such as event apps and software can improve event planning and optimize results. billion in 2020 and is expected to reach a value of USD 16.71

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Event Industry Trends & Stats

InGo

Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. There is no doubt that technology such as event apps and software can improve event planning and optimize results. Event apps. Event management software.

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Cvent vs. Eventbrite: Which Event Management Software Is Best?

Eventtia

According to a recent study, the event management software industry is projected to grow at a compound annual growth rate (CAGR)of 11.8% Cvent is a cloud-based software company that provides event management and venue-sourcing services to customers around the world. Talk to sales or request a quote to get started with any Cvent plan.

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EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships

Event Marketer

Check out our recap of the most-talked about topics at EMS 2025, and dont forget to mark your calendars for EMS 2026, May 18-20 at the MGM Grand. Speakers noted that initial friction can be overcome through constructive problem-solving and honest conversations about what works, what doesnt and why.

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