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The playing of an anthem by Welsh superstar Katherine Jenkins, OBE, at a ceremony in Asia will be the launchpad to Wales hosting a global culinary event in 2026, described as “a once in a generation opportunity”. Katherine is founder of Cygnet Gin, a CAW sponsor.
Paul Van Deventer, president and CEO of MPI, said of the development, “EMEC has long been a cornerstone for the globalevents community, fostering professional development through innovation, learning and connections. MPI is currently preparing to release RFPs for the 2026 and 2027 EMEC events.
Global meeting planners are exceeding expectations. Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. truly extraordinary, he said.
The world’s biggest culinary event is coming to Wales in 2026. A Team Wales partnership has secured the Worldchefs Congress & Expo 2026 for the nation. The congress theme will be ‘Pasture, Passion, Plate’ and how the event benefits future generations. “We That has to be the legacy of this event.
But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). In May, Sundance began taking proposals from other cities as part of a review process exploring a move.
The world’s biggest culinary event is coming to Wales in 2026. A Team Wales partnership has secured the Worldchefs Congress & Expo 2026 for the nation.
There’s a reason why the globalevents industry was valued at $1,100 billion in 2018 with the expectation of reaching $2,330 billion by 2026 (Allied Market Research, 2019), but its influence goes way beyond a monetary value and into the very fabric of who we are as people.
More Accurate ROI Measurement : Robust analytics tie event outcomes (leads generated or sales closed) to specific marketing efforts. Next Steps for Event Marketers According to Exploding Topics. the globalevent marketing industry is expected to reach $36.31
The following data showcase the significance of events industry in the global economy: a) In the U.S., the events industry contributes more to GDP than even movie production (source: A survey conducted by Meeting Professionals International). c) It is expected that the globalevent management market will worth 8.5
But thanks to the modern, tech-driven world that we live in, tools, software, and technologically advanced platforms have made event management a breeze. The globalevent management software market value is estimated to be a whopping USD 6.4 billion by 2026.
Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. billion in 2020 and is expected to reach a value of USD 16.71
Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. Event management software. billion by 2026 ( Mordor Intelligence ).
Bookings for concerts and special events have surged by over 50%, with experiences like flamenco in Madrid, Vivaldi in Venice and live music in Austin drawing travelers who want to engage with a place through its sound and rhythm. Travel Association is calling for immediate action to modernize Americas outdated travel infrastructure.
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