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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Attention Event Planners, 6 Event Planning Tools that reduce stress

Nunify

But thanks to the modern, tech-driven world that we live in, tools, software, and technologically advanced platforms have made event management a breeze. The global event management software market value is estimated to be a whopping USD 6.4 billion by 2026.

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Event Industry Trends & Stats

InGo

Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. But, challenges remain in ensuring a truly successful hybrid event.

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Event Industry Trends & Stats

InGo

Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. Event management software. billion by 2026 ( Mordor Intelligence ).

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