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Key Takeaways from MPI and SITE’s Global Meetings Industry Day Livestream

Smart Meetings

Field Marketing Events Are on the Rise: Smaller, localized events are gaining popularity for their agility and relevance. Adapt your approach: Use that research to shape everything from your agenda and speakers to food choices and communication styles. Return on Relationships (ROR): Beyond ROI, relationships matter more than ever.

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Smart Travel: Omni Cruises to Spotlight Upcoming Eclipse, Dubai Gears Up for Major Travel Convention, Air New Zealand Wows with Boeing Retrofit and More

Smart Meetings

Considering a last-minute trip to Dubai for Arabian Travel Market (ATM) 2025? Small and midsize businesses are the backbone of travel demand in many markets, said Dan Surette, chief sales officer at Omni Hotels & Resorts. Comparing APAC airlines for upcoming travel plans?

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

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How Planners Can Manage The “Easy Button” in Events

Smart Meetings

Third party legwork can consist of registration, promotional items, air manifest, air bookings, transportation, food and beverage, audiovisual production, collection of information, collection of speaker notes, agendas, and on-site logistics. Compression of the market is huge.

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NAMM: Harmonizing Innovation

Smart Meetings

Cindy Sample : NAMM will celebrate 50 years in Anaheim in 2026. SM: For the opening breakfast discussion with NAMM CEO John Mlynczak, I was very impressed by the choice of speakers. CS : We heard from members that they were seeking insights into how they could harness AI to improve everything from business efficiency to marketing.

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Attention Event Planners, 6 Event Planning Tools that reduce stress

Nunify

The global event management software market value is estimated to be a whopping USD 6.4 billion by 2026. There is a tool for almost all functions, be it app/website building, interactive/onboarding guides, project management, automation, analytics, customer service, marketing, and more. Email marketing tools. Customer.io.

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Event Industry Trends & Stats

InGo

In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. billion in 2020 and is expected to reach a value of USD 16.71

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