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Field Marketing Events Are on the Rise: Smaller, localized events are gaining popularity for their agility and relevance. Adapt your approach: Use that research to shape everything from your agenda and speakers to food choices and communication styles. Return on Relationships (ROR): Beyond ROI, relationships matter more than ever.
Considering a last-minute trip to Dubai for Arabian Travel Market (ATM) 2025? Small and midsize businesses are the backbone of travel demand in many markets, said Dan Surette, chief sales officer at Omni Hotels & Resorts. Comparing APAC airlines for upcoming travel plans?
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
Third party legwork can consist of registration, promotional items, air manifest, air bookings, transportation, food and beverage, audiovisual production, collection of information, collection of speaker notes, agendas, and on-site logistics. Compression of the market is huge.
Cindy Sample : NAMM will celebrate 50 years in Anaheim in 2026. SM: For the opening breakfast discussion with NAMM CEO John Mlynczak, I was very impressed by the choice of speakers. CS : We heard from members that they were seeking insights into how they could harness AI to improve everything from business efficiency to marketing.
The global event management software market value is estimated to be a whopping USD 6.4 billion by 2026. There is a tool for almost all functions, be it app/website building, interactive/onboarding guides, project management, automation, analytics, customer service, marketing, and more. Email marketing tools. Customer.io.
In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. billion in 2020 and is expected to reach a value of USD 16.71
In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. Event technology statistics Since InGo’s platform is the #1 tool for scalable professional referral marketing, we had to start with some tech stats. The event management software market was valued at USD 9.13
But with so many options on the market, how do you choose the right event management software for your needs? Cvent and Eventbrite are two of the most popular options on the market, each offering a unique set of features and capabilities. So, how do you know which one is right for you? The Essentials plan includes one ticket type (ex.
Across the three-day huddle, guided by the worlds most prolific practitioners, countless insights on the trends and tactics propelling experiential marketing forward came to the forefront. Check out our recap of the most-talked about topics at EMS 2025, and dont forget to mark your calendars for EMS 2026, May 18-20 at the MGM Grand.
Liz Chaney We deliberately chose a wide variety of speakers because we strongly believe that unless we hear different points of views, we will be trapped in our own little paradigms and that that could be very dangerous. The location that is home to Space Center Houston also made for some fun marketing around Going Beyond Your Orbit.
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