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Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.
Field Marketing Events Are on the Rise: Smaller, localized events are gaining popularity for their agility and relevance. Sustainability is Top of Mind: More programs are being built with environmental and social impact in mind. From carbon offsets to local sourcing, sustainability is no longer optional.
Committed to carbon reduction and environmental sustainability, the family-owned company persists in encouraging its supply chain to also adopt a conscientious approach to business. Exclusive Collection is dedicated to a zero waste to landfill policy and, where possible, grows its own produce on its 691-acres of grounds and estate land.
As event marketers can attest, travel costs are up. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting increased investment in sustainable travel practices , according to the Global Business Travel Association. Positive news for event marketers. percent growth in 2026.
Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. That spending directly supports local jobs, sustains small businesses, and fuels the economymaking inbound travel the largest service export for the United States. Global meeting planners are exceeding expectations.
We also need continued government backing for business tourism, particularly through destination marketing and international event attraction. In a competitive global market, such policies make the UK a less attractive destination, ultimately reducing footfall for hotels and the many businesses that rely on a thriving hospitality sector.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
We hopped on a call with Nicole Rogers, executive vp and chief sales officer for San Francisco Travel, the City and County of San Francisco’s official destination marketing organization, for a lengthy conversation about the realities the city is facing, the event business, and how the city is working to keep events and event attendees safe.
The renovation started in 2023 and will continue through 2026. This city is the most competitive meetings market in the world but what’s different about our approach is that we’re thinking about the entire experience and investing $1.5 The resort is also continuing to build on its sustainability credentials.
Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.
In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. Authentic encounters, sustainability and premium travel are growing trends.
To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. Creating eco-conscious experiences throughout the tour was another essential element of the campaign, and part of Coca-Cola’s broader sustainability strategy.
Business concerns from retention to sustainability are being met with business travel solutions. GBT suggested focusing on building internal team relationships at off-sites and within off-site programming, and having an active company communication channel that markets travel programming effectively.
Freestone continued “in addition to providing excellence, creativity and flexibility, a commitment to diversity, inclusion, sustainability, and responsible event management were a crucial consideration throughout the process. Contracts will run from March 2023 – March 2026.
State of the Market Based on the current state of the market, Payne has seen a shift occur due to the events that transpired during Covid-19. Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.
The latest study shows that the global virtual events market can expect a growth of 25% between 2021 and 2026. Clearly, virtual events are a key tool that’s helping the event industry at shaping and take charge of moving towards more sustainable formats of organising events. That said, are virtual events here to say?
I recently visited Lucerne to attend the ‘Go Sustainable’ study trip, organised by the Lucerne Convention Bureau in collaboration with the Zurich Convention Bureau. This event brought together both destinations to showcase to event planners the extensive possibilities for organising sustainable events.
For instance, figures from Statica show how the market size for augmented and virtual reality is due to grow to nearly $300 billion by 2024 – up from $30.7bn last year. He added: “By 2026, 30% of the organisations in the world will have products and services ready for metaverse.”. How far away is a tradeshow metaverse?
Kai Hattendorf, UFI CEO, adds, “As a long-standing UFI member, Exhibition Place and Laura Purdy have been involved in many UFI activities over the years, especially with a focus on sustainability. CONTACT: Alexandra Serrano, Exhibition Place, Manager, Marketing and Communications, aserrano@explace.on.ca.
Grieg Seafood, a multinational salmon farming company headquartered in Norway, has been a strong advocate for human rights and diversity in the workplace, in addition to sustainable fish farming practices. Grieg Seafood has a goal of increasing the percentage of female employees at Grieg Seafood to 40% by 2026.
There are plenty of affordable lead generation tools on the market that provide basic contact information of prospects and nothing else. You need to know which attendees are within your target market so you can focus on networking with the right people.
In fact, Gartner predicts that about 25% of people will spend at least an hour a day in the metaverse by 2026. The AR campaign also led to a 104% year-on-year growth for the brand in the US market, and an overall sales growth of 60%. This includes making headway in sustainability – since “green is the new digital”.
governing body, geopolitical conflict worldwide, and an erratic stock market. Only 8% of North American corporate and agency buyers report decreased activity over 2024 and 2025, and only 6% have reported decreases for 2026. Rising costs and recruitment are challenges facing many employers today, as are sustainability and climate.
A new associated experience for marketing executives was a boutique Brand Experience Summit created in partnership with InVision, LVCVA and Allegiant Stadium Private Events. There is often a disconnect between marketing and business events and we’re aiming to close the gap,” she said. San Antonio will host WEC June 1-4, 2026.
“Strategic Move Aims to Enhance Accessibility, Sustainability, and Growth Opportunities for Event Professionals” Contract complete at World Market Center, Las Vegas, Event Tech Live (ETL), the leading global platform for event technology professionals, is excited to announce the relocation of its U.S.
You’re in luckthree exciting new options just hit the market this week. Singapore is leading in innovation and sustainability. Its dedication to sustainability aligns with growing trends toward responsible tourisman ideal setting for groups seeking both adventure and a lighter environmental footprint. Youre not alone.
Grappling with how to rectify sustainability goals with those long-distance flights to meetings? JetZero and Delta Partner on a Bold New Era of Sustainable Air Travel JetZero and Delta Air Lines are looking to reshape the future of aviation with a game-changing aircraft design that looks and feels unlike anything flying today.
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