Remove 2026 Remove Sustainability Remove Tech
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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 290
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Key Takeaways from MPI and SITE’s Global Meetings Industry Day Livestream

Smart Meetings

Heres whats coming into view for next year and beyond: Personalization at Scale: Thanks to smarter event tech and AI, planners can deliver tailored experiences to large audiences without sacrificing the personal touch. Sustainability is Top of Mind: More programs are being built with environmental and social impact in mind.

Meetings 244
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Three Corporate Business Travel Trends That Could Impact Events in 2025

Event Marketer

Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting increased investment in sustainable travel practices , according to the Global Business Travel Association. percent growth in 2026. Evolving Travel Attitudes Move aside bleisure travel. Travel forecasts 8.8

2025 155
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Q&A: San Francisco Travel Association Discusses Event Safety and Business

Event Marketer

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. We still lead the country in sustainability. We have a FIFA World Cup coming in 2026.

Travel 306
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Business Travel Strikes Back, A New Company Culture Dawns

Smart Meetings

Business concerns from retention to sustainability are being met with business travel solutions. The corporate well-being market is expected to quadruple by 2026, GBT reported; the difference is in the shift from employee well-being efforts being viewed and treated as perks to them being implemented as reputable business strategies.

Travel 263
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Example : A software company hosts an annual tech conference where developers learn about the latest programming tools. Inviting well-known speakers from top tech companies attracts more attendees and boosts the companys reputation in the industry. Example : A sustainable textile company has a booth at an eco-fashion fair.

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Metaverse: what it means for tradeshows

Event Industry News

Smart Events utilise data-driven tech to enhance value at every touchpoint during in-person events. Similar to the virtual events of 2020-21 what this loses in face-to-face interactions, it can make up for in convenience – attracting global audiences and sustainability. A threat from Big Tech?

2026 122