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In the world of corporateevents, ‘inclusivity’ is a word we often hear but how inclusive are we when it comes to the drink menu? By 2027, its expected to make up almost 4% of the overall alcohol market, according to drinks market analysts, IWSR. The rise of alcohol-free drinks shows no sign of slowing.
That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the CorporateEvent Marketing Association). Inclusion is one reason to be mindful of this trend.
billion people were using social media worldwide—a number projected to increase to almost six billion in 2027. The facility to connect with large numbers of people and the “viral” component of some marketing strategies still make social media a very powerful tool to market your events. Do not limit yourself to one or two strategies.
According to Forbes, based on what we’ve seen in 2020, hybrid events are estimated to become a USD 404 billion market by 2027. Companies interested in finding how to get the most from the hybrid events, the hottest marketing channel of 2021, can access more information at www.inevent.com.
Hilton announced a major expansion in India, with the first DoubleTree by Hilton set to open in 2027. of event space, including an 8,000-square-foot ballroom, the hotel will host conferences, weddings and corporateevents. Romania has been added to the U.S. With 21,000 sq.
Hilton announced a major expansion in India, with the first DoubleTree by Hilton set to open in 2027. of event space, including an 8,000-square-foot ballroom, the hotel will host conferences, weddings and corporateevents. Romania has been added to the U.S. With 21,000 sq.
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