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Welcome to this month’s eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Acquisitions OBE Worldwide (parent of On Board Experiential) has acquired a majority stake in London-based agency Playmaker Experiential , led by managing partners Ian Hayne and James Hogben.
Since the pandemic, virtual events increased by ~1000%. The global virtual eventsmarket size valued at $77.98B in 2019 is expected to grow at a CAGR rate of 23.2% from 2020 to 2027. People are also more interested in virtual events. Rise Of The Digital EventManager: What Does It Mean To Be An EventManager Today?
In particular, ABPCO has achieved a 13% increase in PCO members, bringing the total to 155, a significant step towards its goal of 200 members by 2027. The Association of British Professional Conference Organisers (ABPCO) is celebrating 2023 as a remarkable year of achievements and growth.
But which event advertising strategies are most effective? We have some valuable event advertising tips to ensure your next event is successful. 18 tips for advertising your eventEvent planners work hard to curate an exciting and engaging event experience. It’s ubiquitous.
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