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FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. After a lengthy search for a new Sundance Film Festival location, organizers last week announced that starting in 2027, the event will take place in Boulder, CO.
But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities.
That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate EventMarketing Association). Some 38 percent of U.S. Inclusion is one reason to be mindful of this trend.
Welcome to this month’s eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Featured Image: iStock/ kbeis The post March: Event Industry People, Deals, and Moves appeared first on EventMarketer. Submit your news here.
Far from a temporary phenomenon in response to the shutting down of physical events and traditional studios during the Covid-19 crisis, a recent report published by Allied Market Research reveals that the UK and Ireland virtual eventmarket is expected to grow at a CAGR of 13.3% billion by 2027. to reach £26.3
Since the pandemic, virtual events increased by ~1000%. The global virtual eventsmarket size valued at $77.98B in 2019 is expected to grow at a CAGR rate of 23.2% from 2020 to 2027. People are also more interested in virtual events.
In particular, ABPCO has achieved a 13% increase in PCO members, bringing the total to 155, a significant step towards its goal of 200 members by 2027. The Association of British Professional Conference Organisers (ABPCO) is celebrating 2023 as a remarkable year of achievements and growth.
While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. billion people were using social media worldwide—a number projected to increase to almost six billion in 2027. The actual turnout?
Levy UK + Ireland, the market leading sports and hospitality caterer, has taken a 50% stake in multi-award winning bars and event solutions business, Peppermint. Peppermint is the brainchild of Alex Brooke and Adam Hempenstall, who met at university where they both promoted student events.
Virtual is the new reality for project kickoffs, annual board meetings, marketing summits, team huddles, and so many other use cases that have become normalized in global business culture in our digitally transformed world. “We Read More: 5 Reasons Virtual Events Will Become More Relevant in the Coming Years. I can compare it to books.
But which event advertising strategies are most effective? We have some valuable event advertising tips to ensure your next event is successful. 18 tips for advertising your eventEvent planners work hard to curate an exciting and engaging event experience. Download now 5.
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