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FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. After a lengthy search for a new Sundance Film Festival location, organizers last week announced that starting in 2027, the event will take place in Boulder, CO.
The Science Museums Exploring Space will partially close after 22 April and fully close on 2 June 2025 as part of an ambitious transformation of the ground floor galleries marking the last chance to host an event in this popular space. or call 020 7942 4340
and China, whose business travel markets have expanded 13.4% Read More : Today’s Best Practices for Visas and International Travel Business travel has been a key economic driver, thanks in no small part to the power of in-person meetings and events. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.
In the world of corporate events, ‘inclusivity’ is a word we often hear but how inclusive are we when it comes to the drink menu? Once a small market, its now hit the mainstream. Globally, the non-alcoholic drinks market is growing 7% each year. The rise of alcohol-free drinks shows no sign of slowing.
But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the 2025 and 2026 editions will remain in Utah). Still, Sundance isn’t the only festival (possibly) on the move; it joins a growing list of big events and conferences that are set to relocate or expand to new cities.
ASM Global Europe, a leader in venue management and event strategy, will be attending The Meetings Show 2024 this week, where eight of its leading venues will be exhibiting. Their comprehensive participation underscores ASM’s commitment to providing exceptional event spaces and experiences across the UK.
Built in 1986, leading London events venue, The QEII Centre, was not originally constructed with sustainability in mind, but in recent years the team has been working diligently to rectify this. And while not perfect, the venue has successfully implemented wide-ranging initiatives to progress its pledge to reach carbon neutrality by 2040.
A sober-inclusive happy hour is an absolute must for inclusive events. That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate EventMarketing Association).
The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. billion in 2019.
has given away 5,000 free event tickets to people who otherwise wouldn’t take part as well as forging partnerships with charity and local organisations to provide space for free or at subsidised rates. By 2027 we aim to have worked with 100 charities, community groups and artists. Since opening Drumsheds in October 2023, 9.8
Welcome to this month’s eventmarketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. BlueHive Exhibits hired industry vet and former senior event head at Chrysler and Pfizer Don Schmid as account director for its in-house healthcare division, BlueMed. Submit your news here.
and GEVME , hosted an insightful session on ‘Digital Transformation in the Event Industry’ which had a good number of student participants. The discussion surrounded event technology, the transition, rise of new event roles and much more. They believed COVID’s impact would be temporary on the event industry. .
The group’s 5 th new member in as many months, will see Ibrox Stadium, the home of Rangers, one of the giants of Scottish Football and most recently finalists of the UEFA Europa League, build on both the brand’s Scottish coverage, and its stadia options for event organisers. Philip Bennett, Venue Director, Rangers F.C.,
Representing an investment of over £1 million, B30 Studios has been conceived in part to address the enormous demand for virtual and hybrid events as well as the future needs of content creation. billion by 2027. billion by 2027. to reach £26.3 to reach £26.3
While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Nowadays, event organisers still scramble every time they need to promote an upcoming event for varying reasons. How will it affect our industry in the future?
per year until 2027. Elsewhere, PwC predicts that the UK live music market will generate £1.63bn in 2023, compared to the £1.54bn from 2019. According to a study carried out by international professional services firm PricewaterhouseCoopers – PwC – revenue will grow by 7.4% Photo: Sascha Hormel / Pexels.com PwC said that the 7.4%
Levy UK + Ireland, the market leading sports and hospitality caterer, has taken a 50% stake in multi-award winning bars and event solutions business, Peppermint. Peppermint is the brainchild of Alex Brooke and Adam Hempenstall, who met at university where they both promoted student events.
In particular, ABPCO has achieved a 13% increase in PCO members, bringing the total to 155, a significant step towards its goal of 200 members by 2027. The Association of British Professional Conference Organisers (ABPCO) is celebrating 2023 as a remarkable year of achievements and growth.
The group’s 5 th new member in as many months, will see Ibrox Stadium, the home of Rangers, one of the giants of Scottish Football and most recently finalists of the UEFA Europa League, build on both the brand’s Scottish coverage, and its stadia options for event organisers. Philip Bennett, Venue Director, Rangers F.C.,
With more and more people embracing digital and smart shopping experiences , the retail market is scrambling to adopt new retail technology to remain viable and sustain growth in a rapidly changing landscape. See IT LIVE: Get insights straight from industry leaders at 600Minutes Customer Experience and Marketing in The Netherlands and Sweden.
How AI is Revolutionizing Event Management Artificial Intelligence (AI) is revolutionizing the event management industry by automating and optimizing many of the processes involved in planning events. A a recent study by Grand View Research reports that the global event management software market size will reach to $11.4
Mobile learning is a huge growth market and presents big opportunities for training companies. The Global Mobile Learning Market is set to Reach $80.1 Billion by 2027, four times the estimated US$22.4 The Global Mobile Learning Market is set to Reach $80.1 Billion by 2027, four times the estimated US$22.4
In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. By prioritizing customer acquisition, retention, loyalty, and satisfaction, companies can differentiate themselves in the market, foster long-term relationships, and drive revenue growth.
But running ads and implementing tried and tested advertising strategies isn’t locked behind the gate of products and services—you can advertise pretty much anything, events included. But which event advertising strategies are most effective? We have some valuable event advertising tips to ensure your next event is successful.
The continuous growth translates into higher competition which subsequently involves the need for differentiation and innovation in marketing. And while traditional marketing is undoubtedly efficient, companies may need help to build an overflowing opportunity pipeline and a loyal customer base. What’s a Recurring Event?
COVID has changed the way events are being held beyond what we imagined a year ago. There is no going back to traditional events, with or without a vaccine. At Storm Ventures, we believe the team at InEvent will shape the future of events to come.” says Pascale Diaine, Principal at Storm Ventures. 2021 and beyond.
And virtual events are one such offering. Audiences love the intimate experience virtual events have to offer. Virtual is the new reality for project kickoffs, annual board meetings, marketing summits, team huddles, and so many other use cases that have become normalized in global business culture in our digitally transformed world. “We
Air Force grant, the company is working toward its first full-scale demonstrator flight in 2027. Weve always believed that the journey is just as important as the destination, says Kacy Cole, Holland America Lines chief marketing officer. Backed by a U.S.
Hilton announced a major expansion in India, with the first DoubleTree by Hilton set to open in 2027. Zubin Saxena, senior vice president and regional head, South Asia, Hilton said, This signing underscores our commitment to growth in key regional markets, enabling us to offer Hiltons signature hospitality to a broader audience.
Hilton announced a major expansion in India, with the first DoubleTree by Hilton set to open in 2027. Zubin Saxena, senior vice president and regional head, South Asia, Hilton said, This signing underscores our commitment to growth in key regional markets, enabling us to offer Hiltons signature hospitality to a broader audience.
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