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We tapped four pros to offer some insight on Paris during this exciting time, share what it was like to see the athletes in action, and offer their predictions for the 2026 Winter Olympics and 2028 Summer Olympics. It’s important for us to still as marketers push that narrative and ensure equity and equality all across the board.”
and Los Angeles 2028 (a showcase of tech and sustainability?). The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on EventMarketer. To sponsor an episode and feature your company on this page, reach out to Alex Chung, achung@accessintel.com.
As eventmarketers can attest, travel costs are up. Positive news for eventmarketers. Nearly 30 percent of business travelers are actively choosing to travel on leisure trips with colleagues (which could make off-site experiences during corporate events all the more important). Travel forecasts 8.8
billion renovation that wont be complete until late 2028. With an inevitable event strategy shakeup on the horizon, were zeroing in on how this years sponsors (and the unofficial brands who tap into the events hype) are activating in and out of the convention center in what is likely the final yeehaw for South-by as we know it.
Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms. We love the confidence.
Meetings in 2028: Predictions for the Future Meetings in 2028: Predictions for the Future from Social Tables Our very own Dan Berger loves looking to the future of the events. In this presentation created for WEC MPI, Dan makes some bold predictions for what events will look like a decade from now.
But, even though event professionals have had it rough these past couple of years, we’ve proven to be an incredibly resilient and versatile community, not willing to let a £70 billion industry disappear. In fact, according to a report by Allied Market Research, the global events sector is expected to reach $1,552.9
However, it’s one that can be avoided if you have a well-defined eventmarketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.
EXPERIENCEit, a new initiative designed to support the growing market for experiential events in Scotland and beyond, will be held in Edinburgh early next year. The experience economy is a huge growth area set to soar in value to $12 trillion by 2028 according to the World Experience Summit.
Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the eventsmarket was valued at $1.14 trillion by 2028. These interactions provide organizations with valuable engagement insights to improve future events and marketing campaigns.
Events are back and estimated to reach $2.2 billion by 2028 Before the pandemic in 2020, the event industry was valued at approximately $800 billion. until 2028. This growth is primarily driven by corporate events, with music concerts and festivals following closely behind.
In her new role, Klett will be responsible for strategic planning, business development, marketing, promotions, and building strong partnerships. He will also help grow Boston’s market share of visitors. Dunn joined the CVB in 2004 and has since led efforts to enhance business with the national multicultural meetings market.
In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. And, research predicts that the global events industry will bring in $2.194 trillion by 2028 – a huge jump from the $887 billion it generated in 2020.
In fact, 60% of leaders believe that events are the most critical marketing channel for achieving business goals. And, research predicts that the global events industry will bring in $2.194 trillion by 2028 – a huge jump from the $887 billion it generated in 2020. Event apps. Event apps.
According to a report by Insight Partners, the event industry is going to double in size by 2028, growing at a compound annual growth rate (CAGR) of 11.1% Undoubtedly, the global virtual eventsmarket will play an important role in this process, as it’s the fastest-growing industry vertical. through the next five years.
Even before the pandemic, we knew that virtual events were expanding faster. In fact, from a global perspective, according to Grandview Research , “The global virtual eventsmarket size was valued at USD 94.04 from 2021 to 2028.” There are plenty of virtual event options to find what best suits your needs.
Ironically, this transition helped event organizers realize the potential that online formats have in the event planning industry. Propelled by these possibilities, the global eventsmarket is expected to surpass $2 trillion by 2028, according to Verified Market Research. Budgeting for the event.
The truth is that there are plenty of organizations that would be willing to partner with you on your upcoming event. In fact, the sponsorship segment of the B2B event industry is growing at an annual rate of 12.1% through 2028. According to Allied Market Research, that’s the highest rate of any segment in the market.
Event planning is a lucrative and evergreen career choice. The global event management market is estimated to be worth $6.36 between 2021 and 2028, according to Grand View Research. With the rapid growth in the event industry, now is the time to get certified and propel your career.
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