Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future
Smart Meetings
JANUARY 10, 2025
Global meeting planners are exceeding expectations. Fred Dixon The global travel trends represent a significant milestonenot just recovering from the pandemic but building momentum for future growth, according to Brand USA President and CEO Fred Dixon. That number is up from 79 million in 2019. Theres still work to do, he said.
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