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Key Takeaways from MPI Northern California ACE 2025

Smart Meetings

1 2028 is Poised to Spur a Significant Market Shift With the demand for meeting space continuing to soar, event planners are increasingly feeling the pressure to lock in venues ASAP. Here, Smart Meetings brings you the key takeaways. #1

2025 147
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Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report

Event Marketer

By 2030, Gen Z will account for 35 percent of the workforce, right behind Millennials (40 percent) and overtaking Gen X (20 percent) and Boomers (5 percent). Event marketers point to long established programs and organizations resistant to change as pain points getting in the way of new thinking. Because, boundaries.

2024 273
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Power of Partnership Stewardship Summit (POPS)

Smart Meetings

Cultural & Heritage Marketing Council. By stepping outside the conference walls and connecting with local changemakers, our goal is that participants will engage with these organizations and integrate them into future travel experiences.” Cultural & Heritage Marketing Council Cultural Heritage Economic Alliance, Inc.

Tourism 257
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IMEX launches Net Zero Strategy – 2030 target depends on collaboration

Event Industry News

This outlines IMEX’s roadmap to deliver net zero events and operate a net zero business by 2030. The IMEX Group has made a significant move on its journey to net zero with the public launch of a Net Zero Strategy. Net zero roadmap – a partnership approach IMEX’s net zero roadmap is part of its commitment to […]

2030 96
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From Paper to Profits: Save Time and Cut Costs with Event Registration Tech

Guidebook

As highlighted in the 2024 State of Event Marketing report, 78.5% of event marketers have noted increased event costs compared to the previous year, amplifying the need for efficient solutions that maximize both time and resources. Real-Time Data and Flexibility Real-time data is one of the strongest advantages of event technology.

Tech 78
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The Survey Says: Meetings and Events are Thriving and Evolving

Smart Meetings

billion by 2030.” Respondents also confirm the importance of trade shows, exhibitions and conferences. 80% state that they would be unhappy closing deals via video conference in 2024. 80% state that they would be unhappy closing deals via video conference in 2024. billion in 2024.

Meetings 246
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The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’

Event Marketer

In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. The brand doubled its investment in social impact to cut its environmental footprint in half by 2030.