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Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report

Event Marketer

But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer. By 2030, Gen Z will account for 35 percent of the workforce, right behind Millennials (40 percent) and overtaking Gen X (20 percent) and Boomers (5 percent).

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

They also were presented with information on P&G’s mission to double the number of women in STEM and triple the number of women of color in STEM by 2030. Booth visitors could learn about Olay products and P&G’s mission to triple the number of women of color in STEM by 2030. A content platform supporting creators.

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A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person

Event Marketer

Wireless telecom company SK’s 2030 SK Net-Zero booth was one of the most talked-about spaces at the show thanks to exceptional experience design. The post A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person appeared first on Event Marketer. And get this: the entire space was controlled with an app.

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From Paper to Profits: Save Time and Cut Costs with Event Registration Tech

Guidebook

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% Event registration technology allows you to create a cohesive brand experience from registration through to event day.

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The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’

Event Marketer

The world, and the event industry, entered a new reality last year when the U.N. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety.

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The Belfry aims to achieve net zero carbon emissions by 2030

Event Industry News

The Belfry Hotel & Resort, located in Warwickshire, is aiming to achieve net zero carbon emissions by 2030, having saved 3 million kWh of energy combined across electricity and gas in 2022 when comparing its usage with 2019. The 3 million kWh saved is enough electricity to power 300 houses and enough gas to heat […]

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Church House Westminster to achieve Net-Zero Carbon status by 2030

Event Industry News

The events and conference venue operates with sustainability at its core and is committed to achieving Net Zero carbon status by 2030. As we strive for more sustainability in events, Church […]

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