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Key Takeaways from MPI Northern California ACE 2025

Smart Meetings

1 2028 is Poised to Spur a Significant Market Shift With the demand for meeting space continuing to soar, event planners are increasingly feeling the pressure to lock in venues ASAP. Here, Smart Meetings brings you the key takeaways. #1 Dominguez pointed to data showing that, on average, hotels currently have 14.5

2025 147
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Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report

Event Marketer

But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer. By 2030, Gen Z will account for 35 percent of the workforce, right behind Millennials (40 percent) and overtaking Gen X (20 percent) and Boomers (5 percent).

2024 273
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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thousands of consumers walking through. Market research and recruiting. 1 Black culture event,” she says.

2030 312
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The Survey Says: Meetings and Events are Thriving and Evolving

Smart Meetings

Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. billion by 2030.” 78% agreeing that attendance at these events is important for their industry.

Meetings 246
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IMEX launches Net Zero Strategy – 2030 target depends on collaboration

Event Industry News

This outlines IMEX’s roadmap to deliver net zero events and operate a net zero business by 2030. The IMEX Group has made a significant move on its journey to net zero with the public launch of a Net Zero Strategy. Net zero roadmap – a partnership approach IMEX’s net zero roadmap is part of its commitment to […]

2030 96
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From Paper to Profits: Save Time and Cut Costs with Event Registration Tech

Guidebook

In the evolving event industry, balancing budgets and delivering quality experiences is a priority for todays event planners. As highlighted in the 2024 State of Event Marketing report, 78.5% As highlighted in the 2024 State of Event Marketing report, 78.5% Lets look at the primary advantages: 1.

Tech 78
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Power of Partnership Stewardship Summit (POPS)

Smart Meetings

Cultural & Heritage Marketing Council. This multicultural event will be an interactive and educational experience to increase awareness and understanding of how cultural tourism is affecting the industry. The deadline for registration for the event is September 15 th. The Travel Foundation and the U.S.

Tourism 257