Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Event Marketer
OCTOBER 3, 2022
But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that translates into a meaningful physical experience that can accommodate thousands of consumers walking through. 1 Black culture event,” she says. A presence that is “felt.”.
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