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Key Takeaways from MPI Northern California ACE 2025

Smart Meetings

Here, Smart Meetings brings you the key takeaways. #1 1 2028 is Poised to Spur a Significant Market Shift With the demand for meeting space continuing to soar, event planners are increasingly feeling the pressure to lock in venues ASAP.

2025 147
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Get More Hotel Guests with Programmatic Ads

Smart Meetings

Lets take a closer look at how programmatic ads can improve your hotels marketing and get more guests through the door. Around the world, more companies are starting to use this technology, and experts say the programmatic ad market will grow by 22.8% every year until at least 2030! What is Programmatic Advertising?

Hotels 130
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The Survey Says: Meetings and Events are Thriving and Evolving

Smart Meetings

Accor Survey: “Meeting Expectations: The Future of Meetings & Events” World-leading hospitality group Accor operates a diverse hospitality group of over 40 hotel brands, from luxury to economy. Sophie Hulgard, Chief Sales Officer at Accor, says, “The total global meetings industry worldwide is forecast to be worth $1.78

Meetings 246
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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

They also were presented with information on P&G’s mission to double the number of women in STEM and triple the number of women of color in STEM by 2030. Booth visitors could learn about Olay products and P&G’s mission to triple the number of women of color in STEM by 2030. Market research and recruiting.

2030 312
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Are Your Events Evolving for Gen Z? Top Findings from Freeman’s 2024 Event Organizer Trends Report

Event Marketer

But according to new research from Freeman, released October 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation event goer. By 2030, Gen Z will account for 35 percent of the workforce, right behind Millennials (40 percent) and overtaking Gen X (20 percent) and Boomers (5 percent).

2024 273
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Caesars Launches Wellness Menu Ahead of IMEX

Smart Meetings

Healthy Meeting Resources Help Planners Start Meaningful Discussions Looking for an easy way to keep everyone healthy when putting together an agenda? A History of Meeting Well The current focus on healthy meeting spaces is not the first time brands have gone beyond accommodating “dates and rates” to differentiate their spaces.

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Power of Partnership Stewardship Summit (POPS)

Smart Meetings

Cultural & Heritage Marketing Council. Cultural & Heritage Marketing Council Cultural Heritage Economic Alliance, Inc. The post Power of Partnership Stewardship Summit (POPS) appeared first on Smart Meetings. The Power of Partnership Stewardship Summit (POPS) is taking place in Richmond, Virginia, on Oct.

Tourism 257