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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. A presence that is “felt.”.

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Budget, Innovation and Engagement Ideas Were Centerstage at Global DMC Partners Annual

Smart Meetings

Catherine Chaulet “Inflation continues to hit the meetings industry hard. MICE (meetings, incentives, conferences and exhibitions) market is expected to grow by 7.8 percent between 2024 and 2030, according to Grand View Research, and the European market is on a similar track.

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Business meetings and events trends and predictions for 2024

Prestige Events Magazine

As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. If we want to attract world-class business meetings and events, it’s essential that we market the UK as an accredited destination.

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SEC reaching 100 trees ‘Planted for Meetings’ ahead of The Meetings Show

Event Industry News

The Scottish Event Campus will continue its one meeting one tree promise at The Meetings Show next week with every business appointment, taking place on the venue’s stand, earning a tree planted in the Caledonian Forest. Through the meetings next week, the venue is looking to continue to build on that figure. “We

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Sustainable Development Goals Popping Up in Meeting Agendas, More

PCMA Convene

“Data Science for the SDGs” was the theme of the 2019 Data for Good Exchange hosted by Bloomberg in New York City, which looked at how data science projects can help make progress toward achieving the UN’s Sustainable Development Goals by 2030. Bloomberg).

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7 Event Sustainability Quick Wins that Make an Impact

Stova

Net Zero is a global campaign to halve carbon emissions by 2030 and reduce them to 0 by 2050 in accordance with the Paris Agreement on climate change. Per the GBTA report, “only 6 percent of respondents indicated that their company was using any framework to evaluate a meeting program’s sustainability score.”