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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Event Marketer

Ultimately, the brand distributed more than 30,000 samples over the course of the festival, and racked up 300,000 organic impressions on social media in addition to experiencing a 66-percent spike in visitors surrounding its channels. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site.

2030 312
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Power of Partnership Stewardship Summit (POPS)

Smart Meetings

In the Multicultural Marketplace, DMO-sponsored booths suppliers who represent diversity and the community and are then assigned appointments with domestic and international buyers, press and social media influencers.

Tourism 257
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Net Zero Carbon Events will launch its Roadmap at COP27 on 11 November

Prestige Events Magazine

Some 225 operators have signed the Net Zero Carbon Events Pledge since its launch at COP26 in Glasgow in November 2021, committing to publish before the end of 2023 their organisation’s pathway to achieve net zero by 2050 at the latest, with an interim target to reduce global greenhouse gas emissions by 50 per cent by 2030.

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How to Make Virtual Events More Interactive and Engaging

Attendease

between 2023 and 2030, according to Grand View Research statistics. Allow plenty of time for a ‘buzz’ to build, which you can do through a mixture of pre-event social media posts and paid ads, email campaigns, website blogs, and delivering printed materials when interacting with partners, sponsors, or prospective attendees.

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Eventscase Monthly News Round-Up February 2025

Eventscase Blog

walls into our EVA Social solution, Eventscase enables attendees to upload event photos via their AI assistant on WhatsApp, making them visible to all participants. billion by 2030, highlighting the growing importance of integrating AI to personalise experiences, optimise resources and enhance ROI. By integrating the interactive Walls.io

2025 52
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18 Event Trends Poised to Shake Up Hospitality & Group Business in 2018

Social Tables

It’s a big reason why Euromonitor has named consumer connectivity one of its eight megatrends to keep an eye on through 2030. Social media influencers are the new celebrity. With a profound reach on the web, social media influencers make great partners for promoting events. HOW TO STAY AHEAD. The best part?

2018 167
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20 Important Tips to Maximize Millennial Engagement at Your Events

EventBank Insights

This mindset translates onto the Millennial or Generation Y demographic: the generation that already comprises the largest segment in the workplace and is expected to make up 75% of the workforce by 2030 in the US alone. Messaging has to be on both websites and their social media – make sure all platforms are covered.