Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Event Marketer
OCTOBER 3, 2022
Ultimately, the brand distributed more than 30,000 samples over the course of the festival, and racked up 300,000 organic impressions on social media in addition to experiencing a 66-percent spike in visitors surrounding its channels. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site.
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