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One of the most powerful moments at beams 2025 All Members Meeting, held on 30 April 2025 at the Mercure Manchester Piccadilly Hotel, came from a panel of four confident, passionate final-year students from Manchester Metropolitan University, who shared their hopes, fears, and expectations for the future of employment in the events industry. Moderated by beam board member Caroline Medcalf, the session featured Senior Lecturer Jonathan Sibley and students – Lucy Hucklebridge-Key, Rummanah P
Press, drivers, fans, employees and dealers gather under one roof for the annual motorsports event Theres a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof, provide an insider look at its plans for the year and continue the transition from a motorsports business into a lifestyle brand.
Gross profit is the metric that matters most to leaders. As a business event strategist, you can grow your credibility and value with your senior leadership by having your finger on the pulse of this metric. To arrive at your largest events gross profit, you need to connect the dots to apply attendance, revenue, and expense trends against your business model and industry.
Trust isnt just earnedits felt. Industry voices reveal how to craft brand experiences that truly connect This years Experiential Marketing Summit (EMS) offered no shortage of big ideas, but one of the most memorable moments happened away from the mainstage. Inside the iconic K Theatre at MGM Grand Las Vegas , InVision hosted its annual EMS Executive Forum, bringing together senior leaders from powerhouse brands like Canva, Sundial Media and Las Vegas Convention and Visitors Authority (LVCVA) for
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Skift Take: The rising cost of meetings is prompting planners to reconsider where they hold them. Lower hotel rates and reduced service fees in smaller cities are shifting the conversation away from traditional tier-one destinations.
Central Hall Westminster is marking the re-opening of its rooftop space this summer with a special offer on room hire and the creation of sumptuous seasonal catering packages. The venues Skyline Terrace, boasting views of the iconic Westminster Abbey, will be available for hire from June to August, providing event planners with an impressive location for their summer socials.
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Central Hall Westminster is marking the re-opening of its rooftop space this summer with a special offer on room hire and the creation of sumptuous seasonal catering packages. The venues Skyline Terrace, boasting views of the iconic Westminster Abbey, will be available for hire from June to August, providing event planners with an impressive location for their summer socials.
There are some activities that stand the test of time, but are often reimagined and emerge in unexpected spaces. And if theres one experience most audiences can relate to, at any age, and in any space, its the claw machine. This year, brands are thinking outside the (glass) box to incorporate this arcade staple into events with a twist. Nowhere has this trend been more apparent than Coachella last month.
Tips for asking the right questions when contracting audiovisual Coaxial cables, LED monitors and wireless HDMI transmitters, oh my. How do you know how many cameras, uplights and what internet speeds you will need for the town hall? We asked an expert so you will look like one. Brandt Krueger is senior production manager with EideCom and Smart Meetings Event Tech Editor.
From the Sierra to Central Europe, classic hotels are getting stunning new identities that honor the past and embrace the future Some icons dont just stand the test of timethey come back stronger, sleeker and ready to impress all over again. Across the globe, beloved properties are stepping into the spotlight with dramatic renovations that blend timeless character with bold new energy.
Skift Take: Did you know this years Skift IDEA Awards will celebrate the Meetings & Events Industry across four categories? Heres your step-by-step guide to make sure your submissions stand out from the crowd.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Expansion positions Trivandi at the forefront of sustainable and innovative major event delivery Trivandi has announced the acquisition of Brisbane-based Cutler Synthesized Projects, a specialist event overlay company with experience across multiple Olympic Games, FIFA World Cups and international sporting events. This strategic move enhances Trivandi’s end-to-end service offering and places the company at the forefront of the rapidly evolving major events industry, where sustainability, l
The Formula 1 Crypto.com Miami Grand Prix took the city by storm last weekend, as fans braved heavy rain to watch their favorite drivers race around the Miami International Autodrome circuit at the Hard Rock Stadium complex, May 2-4. A sell-out crowd of close to 275,500 fans attended the three-day eventthat included practice and qualifying sessions leading into Saturdays Sprint race and Sundays main race, as well as the second race of the all-female F1 Academy racing series, which was ultimately
Post-Brexit red tape is paralysing the UK events industrys ability to operate across Europe, according to a new white paper published today by The Business of Events.
An event must first and foremost be safe. This is what the research conducted by Event Confederation among a representative sample of 1,000 event visitors shows.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Skift Take: These new and newly renovated resorts, featured in our just-released Whats New in Meetings and Incentive Travel 2025 report, were chosen for their ability to accommodate everything from large meetings to high-end incentive trips.
The All-Party Parliamentary Group for Events (APPG) held its first Parliamentary Dinner of the new Parliament last night at the House of Commons, bringing together key figures from across the UK events sector and senior political stakeholders. Hosted by Shaun Davies, Member of Parliament for Telford and Chair of the APPG, the dinner welcomed Members of Parliament including several serving APPG Officers alongside Group and Individual Corporate Members.
If youre looking for a pop song to sum up the state of the event industry when it comes to global- ization, there are a few solid choices. Its the End of the World as We Know It (and I Feel Fine), by R.E.M. sums up the perpetual state of change event leaders operate in. Everybody Wants to Rule the World by Tears for Fears nicely captures the ambition of brands looking to create relevance for their products and services in global markets.
More than 27 million people visited the nations capital in 2024 a new record Destination DC (DDC), the official destination marketing organisation for Washington, DC, announced today. The figure surpasses the previous benchmark, set in 2023, by 1.25 million visitors. The record-setting visitation resulted in record economic impact: $11.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Tips for building vendor relationships that last Fostering strong vendor relationships is crucial to event success, and by building a strong network of consistent vendors who love working with you, you can ensure that your events shine again and again. With a few tips in your back pocket, you can go above and beyond to make sure that vendors appreciate you and jump at the chance to work with you every time.
Experiential events agency Identity has helped to deliver the official VE Day Bank Holiday procession in London, marking eight decades since the end of the Second World War in Europe. Working in partnership with the Department for Culture, Media and Sport, Identity played a key role in leading the full end-to-end delivery of the event providing strategic event management, full overlay of temporary structures, logistical oversight, public safety planning, and operational control of the days comm
Following two pop-filled weekends of Coachella, it was country musics time to shine at Stagecoach 2025, held April 25-27 in Indio, CA. Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across the desert setting.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Author and entrepreneur Chris Guillebeau, founder of NeuroDiversion 2025, takes the stage at the inaugural event in Austin, Texas. Chris Guillebeau is a speaker, podcaster, entrepreneur, and the best-selling author of eight books. His first, published in 2010, The Art of Non-Conformity , encouraged readers to reject the idea that they had to follow conventional paths to make a living and to lead a remarkable life.
The Venues Collection has appointed Gill Scott as National Business Development Manager to support and expand its work in the corporate and business travel markets. Gill brings extensive sales and account management experience from the hotel, leisure and travel sectors, having held senior roles at De Vere, IHG and Marriott.
Skift Take: Meetings can be a stressful setting for people with anxiety, depression, substance abuse issues, and other challenges. Here are ways to help these attendees get the most out of your meeting.
Three fresh faces have been added to the board of trustees of event industry charity foundation Meeting Needs to replace four board members who have stepped down after serving Meeting Needs for a total of 20 years. Bernice Heard of Hyatt Hotels, Dan Bardgett of XSEM and Mags Shaw of Mags Worldwide have joined the board after the retirement ofShonali Rodrigues, Matt Curran, Karen Small and Hannah Kelly this year.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Why Choose Norway for Your Incentive Trip? Norways combination of stunning nature, modern infrastructure, and rich cultural heritage makes it a top-tier incentive travel destination. Whether your team prefers outdoor adventures, luxury accommodations, or immersive cultural experiences, Norway has something for everyone. Spectacular Natural Beauty From the deep blue fjords to towering mountains and cascading waterfalls, Norways landscapes are awe-inspiring.
The 2025 Canadian Event Awards Gala was a showstopper. Hosted at the stunning Universal Eventspace , thanks to our friends at Peter and Pauls Hospitality Group , and flawlessly brought to life by the creative powerhouses at e=mc events Stardust Events and SAVI AV this year’s gala was a masterclass in celebration, connection, and sheer production brilliance.
In association with GES, Las Vegas Convention and Visitors Authority, and Manchester CentralThe Association of Event Organisers (AEO) is pleased to announce that the AEO Conference 2025 will take place on Thursday 4th September at Manchester Central, bringing senior industry leaders together for a high-impact day of insight, discussion and connection.
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