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FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundances new home. BLUE SEVERANCE BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. Just as season two of Severance reached fever pitch with a cliffhanger finale on March 21, the cast mysteriously popped up in London on March 26 for a blue balloon-themed (IYKYK) activation.
Leading provider dedicated to innovative responsible and sustainable event solutions, event:decision has partnered with a destination in a world-first to promote responsible event practices across the UK region. NewcastleGateshead Convention Bureau, on behalf of Destination North East England, announce the partnership with event:decision as part of a regional drive to support the visitor economys regenerative journey which seeks to prioritise decarbonisation, local supply chain innovation, inves
The Pink Bows Foundation, launched after the Astroworld Festival tragedy, is co-producing training events across the world in partnership with leading safety experts On Nov. 5, 2021, 23-year-old Madison Dubiski was one of 10 concertgoers who lost their lives in the Astroworld Festival tragedy. About 50,000 people gathered at NRG Park in Houston to watch rapper Travis Scott perform when chaos ensued from a crowd crush , resulting in 10 deaths and hundreds of injuries.
When it comes to incorporating healthy experiences in events, the saying meet people where they are was the touchstone for a series of seven Caesars Entertainment Meetings & Events Wellness Roadshows crossing the country. To educate meeting professionals about the companys curated wellness menus of catering and content options, gatherings are happening from Washington, D.C., to Scottsdale and Columbus, Ohio, to Atlanta, Georgia.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The Meetings Industry Association (MIA) has reacted to the Chancellor of the Exchequers Spring Statement 2025, which was presented in the House of Commons yesterday. The MIAs chief executive, Shonali Devereaux, said on the following areas: Economic Growth While yesterday’s statement offered little for specific industries such as events, the Office for Budget Responsibilitys decision to cut the UKs growth forecast for 2025 from 2% to 1% highlights the urgent need for government to recognise
Alessandra and Michael’s wedding was truly unforgettable. They wanted a celebration that was elegant, warm, and full of joy, and it was exactly that. With a stunning white and gold theme, the day felt luxurious, yet inviting. The Pearle Hotel & Spa , with its gorgeous views and beautiful design, set the perfect stage for their big day. The talented Liza Litvinovich captured all the moments beautifully, from the laughter-filled candid shots to the intimate quiet moments.
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Alessandra and Michael’s wedding was truly unforgettable. They wanted a celebration that was elegant, warm, and full of joy, and it was exactly that. With a stunning white and gold theme, the day felt luxurious, yet inviting. The Pearle Hotel & Spa , with its gorgeous views and beautiful design, set the perfect stage for their big day. The talented Liza Litvinovich captured all the moments beautifully, from the laughter-filled candid shots to the intimate quiet moments.
Nordic Wristbands, a leader in event identification and smart access technology, has reported a significant reduction in its carbon footprint, cutting production emissions by 44% in 2024 through sustainable manufacturing initiatives.
U.S. Travel Association has designated April 3 as Global Meetings Industry Day, an annual international event celebrating the major impact meetings, conferences, trade shows and exhibitions have on people, businesses and communities. Global Meetings Industry Day, or GMID as most call it, has roots that go back more than two decades in Canada. It started as National Meetings Industry Day, thanks to the passion and dedication of the Canadian MPI chapters.
Brittany and Brandons wedding was a wonderful celebration of their love, set in the peaceful and pretty countryside of Fermanagh Farms. The venues natural beauty, with its wide fields and cozy charm, made it the perfect place for their special day. Their special day was brought to life with the heartfelt ceremony officiated by Enduring Promises , and every precious moment was beautifully captured by Thorne to be Wild Photography.
RefTech, a long-established and highly regarded provider of event registration, badging and scanning solutions has been appointed to provide badging for The Business of Events: Global Policy Forum, taking place at IET London: Savoy Place on Tuesday 1st April 2025. RefTech will be delivering its award-winning badging solution to ensure a seamless, professional experience for attendees.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Across its storied 122-year history, Crayola has never revived a collection of retired crayon colorsuntil now. As part of its year-long Campaign for Creativity , which centers on the vital role that color plays in inspiring creativity, the brand unretired eight beloved hues , then marked the occasion with a nostalgic, family-friendly pop-up reunion in New Yorks Union Square.
How to pivot gracefully when something happens to an expert on the way to the stage Youve curated the perfect speaker panel, confirmed your thought leaders and prepared for a dynamic discussionthen one of your panelists cancels. Budget cuts, last-minute emergencies or visa issues have become more common. So what now? As event organizers, weve all faced this last-minute scramble.
Ministry Venues is shaking up the wedding scene with a bold new concept at The Ministrybringing a fresh, modern approach to saying I do. With its industrial charm and lively atmosphere, The Ministry is the perfect backdrop for couples looking to break away from tradition and create a wedding that feels personal, stylish, and completely their own. From ceremonies to after-parties, the venues layout is designed to keep the celebration flowing.
Skift Take: IMEX Head of Programming Tahira Endean lives and breathes creativity. So it makes perfect sense that she would dream up the idea of categorizing joy as a KPI and then write a book about it.
In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Strategic planning is one of the most critical elements for the long-term success of any organization, and for associations, it is no different. The strategic plan is a guiding document that helps ensure the organization is focused, efficient, and aligned with its goals. It outlines where the organization is headed and how it will get there. For the Board of Directors, strategic planning is a process that sets the foundation for decision-making, resource allocation, and overall governance.
A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. This year at the 23 rd annual Experiential Marketing Summit , April 14-16 at the MGM Grand, Las Vegas, event peeps will together contemplate a Big Bold Future.
From Asia-Pacific Economic Cooperation (APEC) 2023 to FIFA World Cup 2026, groups bring excitement, business and jobs to Seattle. Northwest Event Show highlighted the benefits in a panel discussion that set the stage for the two-day meeting ideafest. Ripple Effects of Events Events change behavior long-term, said moderator Devon Mongomery Pasha , setting off a series of stories about exactly how that is happening in the Pacific Northwest.
GES EMEA has published its Roadmap to Net Zero , unveiling its clear pathway to achieving Net Zero by 2050. As well as looking forward, the report highlights the progress the business has made and the initiatives it has implemented, such as removing emissions-intensive materials from its portfolio and replacing them with sustainable alternatives. We are extremely proud of our Net Zero 2050 commitment and the immense amount of passion and dedication it has taken us to get to this point.
The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Skift Take: While Sundance organizers cite logistics and venue capacity as key reasons for the move, the timing, coinciding with Utahs new flag restrictions, raises questions about whether politics played a role -Andrea Doyle Read the Complete Story On Skift Meetings
Event planning for associations has evolved with AI tools that streamline processes, reduce costs, and improve efficiency. However, human oversight remains essential to ensure events feel engaging and personalized. Below, we explore key AI tools and strategies for optimizing their effectiveness while maintaining a human touch. ChatGPT for Event Planning and Reporting AI-powered chatbots like ChatGPT assist with scheduling, summarizing event feedback, managing registrations, and automating resp
Disco balls, a dj, fog and lasers… This wasnt going to be a regular trade show. Shoptalk 2025, a global event for retail and ecommerce, owned by Hyve Group, took over the Mandalay Bay Convention Center in Las Vegas, March 25-25, bringing together more than 10,000 attendees and more than 225 senior-level speakers from top retailers, including Macys, Inc., Mattel, Canada Goose and P&G.
Past Smart Start guests share insights for Global Meetings Industry Day 2025. Its Global Meetings Industry Day (GMID), once again! And what a special day it is. Amid rapidly developing technology, trends that youve seen start as buds growing into full blossoms and networks that never stop growing, today is a day to celebrate meeting professionals everywhere and their contributions that make the world go round.
In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Creative communications agency DRPG has expanded its Presentation Consultancy Service, designed to help clients with the effectiveness of their content and elevate their audiences experience, as they present with greater confidence and more impact. The initiative is led by Catherine Shepherd, an experienced communications specialist and former Head of Copy at DRPG , who has spent her career shaping powerful messaging and coaching executives and politicians to command world stages.
Skift Take: Global Meetings Industry Day on April 3, 2025, is a rallying cry for the $1.6 trillion business events sector as it navigates economic and political headwinds. This contribution to business, job creation, and global connectivity has never been more critical.
The Network of Women in Events (NOWIE) has launched a pioneering annual research report, which aims to better understand the challenges faced by women in the events industry.
In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand.
Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Spring and summer are prime seasons for outdoor events. As the days grow longer and the weather invites gatherings in the open air, outdoor meeting and event spaces present a golden opportunity for hotels to boost revenue. Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for.
Elevate marked the launch of its 10th year with a packed event in Shoreditch A record-breaking 600 participants from 265 businesses joined Elevate this year Now in its tenth year, Elevate has more than doubled in size in the last two years Elevate, the UKs largest free mentoring programme for event professionals, hosted its annual kick-off event in London on 27 March to launch its 2025 programme.
Skift Take: The business events industry is pushing back against U.S. tariffs on Chinese-made ships. While policymakers aim to curb China's maritime influence, industry leaders warn that these measures will increase costs, disrupt supply chains, and ultimately harm American businesses.
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