Event Marketer

NOVEMBER 14, 2024

What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall.

Sports 312

Sports Sponsorships Advertising 2024 312

Eventmobi

MARCH 19, 2025

Event app advertising. Allow them to pay for advertising space on banner ads, push notifications, and gamification challenges. Or, if youd like to expand your reach, consider offering an online store that virtual attendees and other supporters can explore.

Financial 195

Financial Management Sponsorships Advertising 195

Eventbrite UK

NOVEMBER 29, 2022

There’s no one-size-fits-all approach to event advertising. But there are essential channels and tactics that each event creator should experiment with. Here are five you should try.

Advertising 145

Advertising Events Event Marketing Event Management 145

Conferences that Work

FEBRUARY 17, 2025

Major social media networks have become saturated with advertisements, data mining, and algorithmic controls that hinder authentic engagement. Facebook is inundated with advertisements and extensive data mining practices. This shift poses significant threats to the integrity and autonomy of our online interactions.

Social Media 156

Social Media Advertising Conference Events 156

Picatic by Eventbrite

JUNE 15, 2021

You’ve also heard that advertising on Facebook might be easier said than done. Save time and money with Eventbrite Boost If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager.

Marketing 370

Marketing Event Marketing Advertising Management 370

Picatic by Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Sponsorships 370

Sponsorships Trade Shows Advertising Marketing 370

Picatic by Eventbrite

MARCH 14, 2019

From email marketing to social media advertising and partnering […]. Not so much. Now, there are all sorts of new tools available that make the process faster, more collaborative, and easier to manage. The post Event Life Cycle: Before, During & After an Event appeared first on Eventbrite US Blog.

Social Media 368

Social Media Advertising Events Event Planning 368

Picatic by Eventbrite

APRIL 30, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events […].

Event Marketing 297

Event Marketing Marketing Advertising Events 297

Conferences that Work

MARCH 11, 2024

So he’s attempting to grow revenue by selling more advertising, eXTwitter’s dominant revenue stream. Two ways to convince potential advertisers that it’s worth advertising on eXTwitter are to: show ads in more places; and make it harder to suppress them. Here are the two ways they’ve recently got worse.

Advertising 240

Advertising 2010 2023 2014 240

Event Marketer

JANUARY 27, 2025

There was also a Funnel Vision slot machine activation, where attendees could spin to win a jackpot prize to visit Sphere while discovering how Pinterest helps advertisers score at every stage of the funnel.

2025 265

2025 Automotive Trade Shows Transportation 265

Event Marketer

JANUARY 8, 2025

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing.

Marketing 130

Marketing Advertising Event Marketing Trade Shows 130

Prestige Events Magazine

FEBRUARY 25, 2025

As we look ahead to 2025, we are excited by the positive trends and are committed to continuing to support our hotel, venue, and event planner clients through innovative new products, enhanced advertising opportunities, expansive data security and privacy standards, and robust customer support.

2024 189

2024 Venues 2025 Hospitality 189

Event Marketer

JANUARY 17, 2025

For many people who have chosen not to drink for whatever reason, its not something that they advertise. We have daily emails that go out, and we are trying to bring event and meeting planners, human resources, and sober professionals all together to have this discussion.

Speakers 278

Speakers Food and Beverage Conference 2025 278

Event Marketer

JANUARY 3, 2024

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. How do your marketing programs differ now?

Advertising 285

Advertising Sports Sponsorships 2024 285

Velvet Chainsaw

DECEMBER 17, 2019

Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship. In some cases, an association’s foundation team is competing against the expo/sponsor team and publication/advertising salespeople for the same sponsor’s dollars.

Sponsorships 69

Sponsorships Food and Beverage Advertising Contracts 69

Event Marketer

JUNE 13, 2022

More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. Another popular draw for advertisers is Twitter’s comprehensive data—and how it can power brand decision-making. Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform.

2022 352

2022 Advertising Sports Social Media 352

Picatic by Eventbrite

SEPTEMBER 26, 2019

Now comes the fun part: versioning out your copy to suit each channel you’ll be using to advertise your event. After putting pen to paper (or cursor to Google Doc) and crafting a stellar event description, you’re in a strong place to kick off promotions for your event. That’s because you can’t just copy and […].

Advertising 298

Advertising Events Social Media Event Planning 298

Velvet Chainsaw

APRIL 12, 2022

Paid advertising is key to reach. Using the fine-tuned targeting available on advertising tools for Facebook and other social media platforms, you can distribute high-quality influencer content to the people who care about seeing it, without relying on social media algorithms to make it happen.

B2C 370

B2C Social Media B2B Advertising 370

Attendease

SEPTEMBER 6, 2023

If you’re considering marketing a hybrid or virtual event in the near future, consider these eight keys to success as part of your advertising strategy. Create customized advertisements that promote early pricing, marquee speakers, or exclusive discounts, while being mindful of their existing awareness and familiarity with your brand.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Velvet Chainsaw

OCTOBER 14, 2020

Virtual expos are more like commoditized digital advertising offerings than they are immersive deal-making spaces. While virtual platform solution providers tout improved behavioral data on attendees, booth visits and downloads, the quality of those interactions is not ringing the bell like the face-to-face experience. Trusted Platform.

Sponsorships 476

Sponsorships Trade Shows Social Media Advertising 476

Smart Meetings

MARCH 4, 2019

Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.

Sponsorships 254

Sponsorships 2019 Advertising Social Media 254

Velvet Chainsaw

APRIL 28, 2020

I’ve seen several webinars that have been advertised as providing content, but were basically bait-and-switch events designed to generate leads. As you develop a virtual-event strategy, be mindful of creating fresh content or perspectives and avoid the same old formats.

Advertising 396

Advertising Events Event Design Marketing 396

Smart Meetings

MARCH 18, 2025

Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy. Personalizing the content in these newsletters can significantly increase engagement and conversion rates, helping to cultivate a loyal customer base.

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Conferences that Work

FEBRUARY 8, 2021

Like advertising’s liberal use of improved! My post on gamification last week garnered plenty of comments on LinkedIn. Many responses exposed the vague ways people use the word gamification to imply, well, something good about a service that some companies provide.

2015 317

2015 Advertising Conference Event Design 317

Event Marketer

JANUARY 23, 2023

To maintain its positioning, SXM Media saw an opportunity to reach advertisers and clients through a podcast studio it activated at CES 2023 in Las Vegas, Jan 5-6, within The Female Quotient’s Equality Lounge (CES’s Official Equality Partner). 1 most listened-to podcast network for Q3 in 2022 based on total audience reach.

2023 246

2023 Advertising 2022 Marketing 246

Event Marketer

JUNE 21, 2021

Drawbacks: There is no paid advertising on Clubhouse. Drawbacks: There’s no paid advertising on Twitter Spaces, you need a Twitter account to participate, the number of speakers in a space is limited and all spaces are public for now.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

JANUARY 25, 2024

With more than 16 billion posts and comments, it’s a unique content hub powered by conversations in active and vibrant communities, and the next frontier for brands looking to tap into the power of contextual and interest-based advertising.

2024 311

2024 Advertising Event Marketing Marketing 311

Event Marketer

APRIL 25, 2022

This category is one of the largest categories of advertising in the country. And a lot of the advertising and communications look and feel and sound very similar. And then, it’s important to make advertising that is endemic to the channel that you’re in versus force-feeding your advertising into that channel.

Wireless 246

Wireless Advertising 2021 Marketing 246

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work.

2022 317

2022 2019 Advertising Entertainment 317

Event Marketer

JULY 3, 2024

And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking to the budget (this is an event hosted along the French Riviera, after all). Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded.

2024 289

2024 Advertising 2023 Consulting 289

Smart Meetings

JUNE 7, 2024

With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Social Media 246

Social Media Hospitality Advertising Food and Beverage 246

Picatic by Eventbrite

FEBRUARY 1, 2019

Facebook is a free way to advertise events, and with millions of users actively engaging with Facebook Events each month, it’s an opportunity you shouldn’t miss. But yours isn’t the only event showing up in users’ feeds — you have competition.

Advertising 246

Advertising Events Social Media Event Planning 246

Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 billion to the U.S. Since TikToks U.S.

Social Media 278

Social Media Fashion 2023 Advertising 278

Smart Meetings

JANUARY 4, 2024

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.

Marketing 264

Marketing Social Media Advertising B2B 264

Event Marketer

AUGUST 22, 2024

Out-of-home advertising also boosted the events in each city, such as a giant billboard outside of the Javits Center in NYC and ads in Grand Central Station, Penn Station and Hudson Yards. “We May Hall (Dr.WrinkleStopper), with almost 4,000 followers on Instagram. (We million views.)

Advertising 286

Advertising Education Entertainment Social Media 286

Event Marketer

SEPTEMBER 30, 2024

Image: Courtesy of Captain Morgan ‘Q4 IS CALLING’ AND SPOTIFY IS ANSWERING WITH PAYPHONE TAKEOVERS Fall has just begun, but Spotify Advertising is already jingling all the way. Attendees enjoyed craft cocktails, waterside views, onboard challenges that unlocked more surprises and a performance by rap star Aminé.

Advertising 289

Advertising 2025 Social Media 2024 289

Event Marketer

OCTOBER 9, 2023

To that end, in teeing up the tour, Shipt partnered with actress and writer Issa Rae on a summer internship program in which four Howard University students developed a national advertising campaign for the Shipt Student Membership. 1 at an event hosted by the brand.

Social Media 317

Social Media Advertising Retail Banking 317