Velvet Chainsaw

APRIL 12, 2022

In the B2C marketplace, performance-based contracts and deals are on the increase, meaning planning and data play an increasingly important role in influencer marketing in 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370

B2C Social Media B2B Advertising 370

Velvet Chainsaw

NOVEMBER 6, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Savvy marketers are testing retargeting based on your Web site’s visitors’ previous actions.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Marketing’s traditional four P’s are product, price, place, and promotion.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Marketing’s traditional four P’s are product, price, place, and promotion.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51