Smart Meetings

JULY 12, 2024

Englander takes on the role of account manager as well, and will assist with all aspects of site selection and contract negotiation processes. Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets.

Ecommerce 265

Ecommerce Hospitality Hotels Site Selections 265

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. So what can event marketers expect as the second half of 2021 unfolds?

2021 334

2021 2020 Event Marketing Hotels 334

Smart Meetings

SEPTEMBER 5, 2018

Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Whether they’re checking IDs for a 21-plus event, patrolling your event space overnight, or keeping your attendees safe during the event, contracting a security company is a must. Credit Card Fees.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic. Three Attributes of Effective Activation.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Smart Meetings

MARCH 22, 2024

Along with expertise in corporate travel events and hotel contracting, he brings a passion for community service. Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties.

Food and Beverage 246

Food and Beverage Hospitality Social Media Hotels 246

Smart Meetings

AUGUST 10, 2022

In “Focusing on Accessibility at the Destination Level,” Brooks and Pingston spoke on how destination marketing organizations (DMOs) can make travel easier for everyone. When Cannon was six, Hoops and his family moved to Indianapolis, where he joined the destination marketing organization. Goals in Action.

Travel 264

Travel Tourism Advertising 2022 264

The Castle Group

NOVEMBER 1, 2023

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below!

Social Media 98

Social Media Marketing Advertising Contracts 98

GEVME

MARCH 9, 2022

This episode features Tamar Beck, CEO of Gleanin – a community marketing platform built for event marketers. Gleanin provides event marketers with powerful word of mouth tools that reach and convert new attendees for their events. However, there’s now a new way of looking at this marketing strategy: digital word-of-mouth.

Speakers 156

Speakers Advertising Social Media Marketing 156

GEVME

JULY 16, 2019

A niche market is the subset of a market towards which a specific product is focused. It is also traditionally a small market segment. Use programs like Google AdWords and Bing Advertising to launch, run, and analyse your campaigns. Content marketing and a blog. Niche events meaning. Challenges you face.

Social Media 136

Social Media Advertising Marketing Events 136

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details. Event Income.

Food and Beverage 207

Food and Beverage Social Media Insurance Entertainment 207

GEVME

JUNE 13, 2018

Make your final selection, confirm the final details with a host, and sign a contract. Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Pick the channels that will be used for advertising. Run marketing activities according to the schedule. Invest in paid ads.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.

Social Media 78

Social Media Marketing Advertising Events 78

Event Industry News

JULY 7, 2021

That courage, that conviction, that nous – EIN delivered on its big promises with a quality product delivered at quantum speed that convinced the market to contribute and to advertise – has led the Event Industry News’ team to a number of other successful launches. Manage the creative/design process for all marketing material.

Marketing 80

Marketing Management 2010 Social Media 80

Event Marketer

APRIL 10, 2023

says Samuel Russell, marketing director at Buick. “If So you create this cycle of, ‘you bring more audience to us, we will advertise more.’ It was a case of great marketing at the end of the day. And then it started generating money because of all the marketing machine behind it.

Sports 246

Sports Sponsorships 2023 Social Media 246

Velvet Chainsaw

SEPTEMBER 29, 2016

Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., one point for every $5K in integrated marketing spend). Some shows impose penalties for skipping a year, not staying in the contracted block, breaking down early, etc.

Sponsorships 150

Sponsorships Airlines Trade Shows 2016 150

GEVME

AUGUST 13, 2019

No matter your experience in the event industry, searching for event marketing partnerships is still a necessary task. . In an ever-changing industry market, expensive advertising tools are being replaced by effective analogues of marketing communications. Be prepared for lengthy contracts.

Contracts 136

Contracts Financial Social Media Marketing 136

Eventmobi

JULY 13, 2023

The right event speaker can also act as a powerful part of your event marketing strategy. Post a call and advertise it. If you’re open to applications, post a call for event speakers and advertise it widely. Get contracts signed. A signed contract helps protect both parties and outlines expectations clearly.

Speakers 195

Speakers Advertising Contracts Negotiating 195

Eventmobi

JANUARY 24, 2019

In order to cover expenses, different revenue avenues can be leveraged, for example: Advertising revenues (event program, internet web site). Gifts in kind (actual fair market financial value). Grants and contracts. Technology income (from advertising). Concession (food and beverage and merchandise sales). In Conclusion.

Food and Beverage 153

Food and Beverage Meetings Financial Advertising 153

Brown Paper Tickets

AUGUST 20, 2019

Influencer marketing, as trendy as it may sound, is a serious promotion tool and ideal for events. If you’re having a large event and a big promotion budget, there are agencies and platforms, such as Obviously that can help you select the right people, draw up contracts, and reach out to the chosen ones for a ‘collab,’ i.e. a partnership.

Marketing 79

Marketing Contracts Consulting Events 79

MeetingsNet

JULY 5, 2022

To help hotels fill the more than 130,000 open positions nationwide and raise awareness of the hospitality industry’s career pathways, the AHLA Foundation recently expanded its “A Place to Stay” advertising campaign. Unite Here, the largest hospitality union with 300,000 members across the U.S.

Hotels 119

Hotels Hospitality Advertising Contracts 119

GEVME

JUNE 11, 2019

In this way, you can confirm the date up to 6 months in advance (large annual events, dinners, various training sessions), confirm the date and venue–meeting space/accommodation (sign contract and provide deposit), confirm keynote speakers (confirm bio/photo for publicity), and engage secure sponsorship. Sign any contracts with vendors.

Event Planning 136

Event Planning Speakers Entertainment Contracts 136

Eventmobi

MAY 17, 2023

Do you have a stage that’s all about marketing nonprofit events? Make sure a nonprofit advertising agency has the chance to sponsor that stage! Recommended Read: Looking for detailed advice on designing an event sponsorship package that will be competitive in today’s market?

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

EventPlanning

FEBRUARY 10, 2017

Do you wish there were ways you can get great marketing for your business for free? Are you exploring ways to grow your event planning business but don’t yet have funds to pay for advertising? When most event planners think of marketing their event business , they think of expensive advertising they can’t afford.

Event Planning 63

Event Planning Marketing Social Media Advertising 63

QC Event School

DECEMBER 1, 2022

In this article, we will provide a guide on how to start an event decorating business from scratch – from setting things up to marketing your services and more! Step #3: Research the Market. Research your target market to better understand the needs and wants of potential clients. Marketing plan.

Social Media 105

Social Media Advertising Contracts Consulting 105

The MICE

JANUARY 9, 2025

To minimise waste in the fan zones, specific requirements were included in tender documents for gastronomy and sponsorship contracts, such as the use of reusable cups and a reduction in giveaways. Many marketing elements, such as the Stuttgart app and the citys advertising campaign, were also repurposed.

2024 52

2024 Sustainability Sports Travel 52

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. Contracting space — Total exhibition space shrank 20 percent compared to the average exposition footprint in last year’s survey. MORE THAN A DECADE OF DATA.

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

FoodStorm

JULY 28, 2019

Try these essential tips for marketing your business and watch as the customers come running in. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. Unlock the potential for digital marketing. Get a great website. Use testimonials and reviews.

Marketing 68

Marketing Social Media Ecommerce Trade Shows 68

Eventory

APRIL 14, 2021

Every marketer and salesperson will confirm that knowing more about a current or potential customer has a great impact on the sales process. The only thing left to do is to automate the transfer of this data to the company’s internal CRM systems so that sales and marketing teams can access it anytime and anywhere. Here’s the answer!

Marketing 78

Marketing Advertising Contracts Events 78

Endless Events

JUNE 29, 2020

Will we adapt to a new way of marketing and communications? By implementing distancing regulations, and no-touch tools such as QR Codes, NFC tags, Big Data, and more, it lowers the risk of contracting the virus and adds a layer of security. . Advanced Advertising Techniques . And will virtual events be the new normal?

Advertising 130

Advertising Technology 2021 2020 130

QC Event School

MAY 21, 2022

In order to start an event planning business, you’ll need to invest in a variety of equipment, supplies, software, office space, and marketing materials. Advertising + marketing costs. Mailchimp : Marketing Platform: Free: $0.00/month. Advertising + Marketing Costs. Equipment + supply expenses.

Event Planning 105

Event Planning Advertising Insurance Social Media 105

ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

PCMA Convene

MARCH 22, 2019

Mark Lomanno, a partner and senior adviser with Kalibri Labs, believes advertisements from travel discount companies resonate more with attendees than email alerts about convention housing. Online travel agencies use a range of communication channels,” Lomanno said, including television, social media, and print advertising.

Hotels 108

Hotels Advertising Travel 2015 108

Endless Events

NOVEMBER 1, 2022

But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. From there, it’s as easy as plugging the data into your sales or marketing system to start the lead nurturing process. How can you track attendee metrics? Or engagement?

Sponsorships 132

Sponsorships Event Apps Events Advertising 132

SmartMeetings

APRIL 6, 2021

Radio broadcasting of the American League in the 1930s helped make Babe Ruth a national star and drove some of the first sponsor advertisements. The notion of ROI , Return On Investment, began in the early stages of sponsorship where companies bought space to advertise their brands. Behind home plate, in stadiums, concert venues etc.

Sponsorships 78

Sponsorships Meetings Advertising Sports 78

GEVME

MAY 15, 2020

Sharing options that act as a marketing tool for your event, which users can utilize to spread the word about your event. Most of the event management software in the market promise success and quality service. Mobile readiness and seamless accessibility from any device and browser. The variety of event management software is wide.

Event Management 156

Event Management 2020 Management Social Media 156