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If no one heard about your event, it never really happened. Eventmarketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with eventmarketing.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, eventmarketing comes with its challenges.
Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .
Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Eventmarketing automation.
Personal App Experience: Allow attendees to favourite and plan their agenda on their fingertips through the use of mobile apps with custom capabilities. Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. More EventApps Wanted.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Virtual Event Engagement. Forrester , 2021 ).
Advertise across all of these platforms for the widest possible reach—along with LinkedIn, since its users are probably looking for professional development opportunities like your event! Ensure your association’s visuals and messaging shine on every social media platform. We’ll cover each of these options in the following sections.
According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for eventmarketing (behind social media and email marketing).
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
An eventapp can save a lot of headache for event planners, not to mention reduce the amount of waste, allow for last-minute changes, and most of all, save on printing costs. Just think of all the other things you could use that event budget for! Why Invest in an EventApp? Gamification.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? 1) Unite Your Marketing and Sales Teams.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas.
Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile eventapp. But do not worry, in this section, we’ll cover how to market your eventapp and get a 100% adoption rate. Is your app complicated to download?
To create a competitive event sponsorship package , or to bring your sponsors back year after year, give your sponsors event ROI metrics that show how valuable their sponsorship can be! Eventmarketing metrics Chances are, your marketing team puts a lot of time and effort (as well as money!)
Still thinking about the eventapp that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! The best event branding sticks in attendees’ minds long after the event has ended—and gets them excited when it comes around again in the future.
As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses. Event Income. Step 7 – Launch an eventmarketing campaign.
Then, incorporate more and more about the event’s brand as you book speakers and add vendors to the event website. For more about eventmarketing, check out: Pump up your attendance with a top-notch eventmarketing strategy. How Corporate Event Management Software Can Help. Lead Retrieval.
Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Pick the channels that will be used for advertising. Check communication channels, including group chats, the eventapp, etc. Prepare and run post-eventmarketing activities. Invest in paid ads.
I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Eventapps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.
I remember the state of the meeting and events industry when we first started EventMobi about 10 years ago. Eventapps were the new technology on the block for event planners. Back then, it was tough to convince planners that engaging attendees via their mobile devices could be an integral part of the event experience.
As part of EventMobi’s new suite of Modern EventMarketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.
Hybrid event platform. Mobile eventapp for interactions, feedback, and networking. Want more hybrid event examples to get inspiration from? When to plan a hybrid event instead of an in-person or virtual one. A hybrid event platform provider. Hybrid event planning: months 1 – 2. Mobile eventapp.
One of the biggest benefits of eventmarketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any eventmarketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.
Online Advertising. Take advantage of online advertising opportunities, including retargeting ads. You can manage online advertising directly from Facebook, Twitter, LinkedIn, or Google AdWords. With Slido you can easily increase attendee engagement during your event. Audience Engagement: Q&A and Polls.
Use features of the hybrid eventapp as well as the event platform to do this. For example, sponsored sessions, in-appadvertisements, sponsored contests on the event feed, virtual booths with on-demand as well as downloadable product demos, branded breakout rooms, sponsored networking lounges, etc.
Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable eventmarketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.
billion people, it naturally seems like it would be an ideal place to promote an event, and because there are so many people using Facebook, it sometimes feels like reaching people shouldn’t be a problem. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased.
Eventmarketing is rapidly evolving due to technological advancements and changes in customer preferences. Eventmarketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.
Subscribe to the blog to stay up to date on event tech trends and best practices, or contact us to see how eventapps can can pull double duty as event promotion. If you have the budget, there are some amazing , eye-catching ways to promote your event. Ask them to post about the event. Click To Tweet.
In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the eventmarketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.
Just a few seconds after an event starts, you can capture feedback from the guests due to live streaming. Among the top trends for onsite engagement are the following: Digital advertising . Search engine marketing. Begin by breaking down your site traffic and defining key eventmarketing performance indicators.
Event design tools make it easy to quickly create a true-to-scale seating plan and put together a beautiful and professional vision board replete with ideas to present to your client. . Digital eventmarketing plays a crucial role in event management. Email and social media management software.
Subscribe to the blog to stay up to date on event tech trends and best practices, or contact us to see how eventapps can can pull double duty as event promotion. If you have the budget, there are some amazing , eye-catching ways to promote your event. Ask them to post about the event. Click To Tweet.
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. What You Should Know for Your EventApp. Click To Tweet.
Sell ad space Provide opportunities for vendors to advertise their products or services during events. This doesn’t just mean traditional paper advertising—instead, give vendors opportunities to promote their business through your event website, eventapp, digital signage, programs, and more.
We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. Read on to learn the in’s and out’s of event engagement.
From fundamental check-in details to an eventapp link, a confirmation email is a perfect tool for elaborating on the most important participation details. Post-event thank you email template. Takeaway: It might seem odd, but post-event thank you emails are usually the most informative in your whole campaign. Conclusion.
Using this kind of meeting style, event professionals set a target to meet with few attendees and engage with them at the event, discussing and setting up a meeting or event exchanging their contact information. Post a selfie’ contest is a fantastic way to lure attendees in downloading the eventapp and go on with the contest.
In the midst of an increasingly noisy meetings and events marketplace, eventmarketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could eventmarketers realize the same benefits? TAMI NEALY: Absolutely.
There are many event agencies out there, but there are less true marketing and advertising agencies that are also capable of creating, planning and coordinating events. Event agencies focus specifically on events and event branding. Event Execution. EventMarketing. Categories.
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